What are the duties of the seller?

To begin with, it is necessary to distinguish two similar posts: the seller and the seller-consultant. Their duties are largely the same, but the differences are quite significant.

The main task of the seller is to transfer to the buyer the goods, components and documents that are attached to it indefinitely or within the terms established by the contract, if any.

The seller's duties also include informing about the product and the manufacturing organization. He should tell about the established warranty period, the features of operation and installation rules, the price and terms of purchase, the service life (which is usually different from the warranty), give the coordinates of the organization involved in repair and restoration of equipment.

If the goods were used before, was repaired, has internal or external defects, is not complete, then the store employee is obliged to warn the potential buyer about it.

Responsibilities of the seller include: providing copies of the declaration or certificate of conformity of the goods, notarially certified, at the request of the consumer, as well as presentation of accompanying documents with the seal of the supplier.

When selling food, he must know their composition, calorie content, fat content, carbohydrates and proteins, volume, weight, features and method of preparation, date of manufacture and packaging. Of course, when the assortment in the store exceeds several hundred units, it is impossible to know by heart all the characteristics. But in the event of a controversial situation, the seller must orient and provide the necessary information. Part of the fact that the employee can not answer questions about the origin or composition of the goods, the guilty is the management, which does not hold presentations on novelties and is not interested in training the personnel.

The duty of the seller selling food products also includes tracking the expiration dates of the goods, bringing it into the proper form, slicing at the request of the buyer.

What is the difference between the duties of a sales consultant and a regular seller? The consultant should additionally know not only the basic characteristics and consumer properties of the goods, but also be able to conduct a comparative analysis between several models, and also, if necessary, be able to persuade the buyer to purchase a particular product.

Spoiled by the abundance of large supermarkets, shopping centers, market points, fighting for the attention of every buyer, consumers require not only professional advice, but also quick, faultlessly courteous service. Despite the fact that the duties of the seller and require the most correct attitude to customers at work, no one is obliged to listen and tolerate frank rudeness. On the other hand, stress tolerance and the ability to extinguish conflict are necessary for successful performance. Even if the buyer is irritated, communicates on elevated tones or makes unreasonable claims, the store employee is obliged to talk and answer his questions as correctly as possible.

The rights and obligations of the seller in many respects depend on the concrete company and standards accepted in it. In one, corporate rules require an official greeting, and with established phrases, and in another it will be enough to say a trivial "Good afternoon! Can I help you?". In some companies, the seller's duties include not just selling the basic product. The employee is obliged to offer additional accessories (depending on the assortment of the store it can be cleaning products, key chains, disks, consumables), a certificate of paid warranty service.