"Surname" (shops): customer reviews. Company "Surname": employee feedback

Trousers for 60 rubles, shoes for 399 rubles, a toy for a child - 50 rubles. Goods at very affordable prices are offered to us today by the trading company "Family Name". The buyer is faced with the eternal question: to take or not to take? Let's look at what the "Name" shop is and what it can offer us.

About company

Trading company "Family Name" is the largest Russian retailer. The first sales department "Surname" was opened in 2000 in the capital. Today, this network, apart from the distribution center, procurement management and business support services, has more than a hundred stores in Russia and is actively expanding. Moscow and the region account for more than 40 department stores, to St. Petersburg - more than ten. The main points of sale in the Urals are Ekaterinburg, Perm, Chelyabinsk, and in the Volga Federal District - Kazan, Samara, Ufa. The shop "Surname", addresses and telephones of which can be found in the directory of the city, always waits for its customers to please them with fashionable novelties and big discounts. And believe me, there is something to choose!

All goods of the "Surname" store have a quality certificate. The company is responsible for the quality of the products sold, observes the rules of trade and the law "On the Protection of Consumer Rights". Buyers are given guarantees for any goods purchased through this network.

In the sphere of clothing trade with the price category "discount" (discount), the company is the leader. It focuses on the buyer with incomes of low and medium level, therefore the majority of goods sold through department stores, including well-known world brands, have an acceptable and sometimes "ridiculous" price. In the practice of the company, regular sales, shares and the application of a system of discounts, which gives the consumer the opportunity to save significantly and save money in the family budget.

The direct competitor of the company is "StokTsentr", which sells a similar assortment in the near-price category for the "Surname" network. The company's online store has not yet begun work.

Range

Department stores sell a few thousand product names to the buyer. The goods of the "Surname" store are a wide assortment of everyday, business, sports, jeans clothes for the whole family, as well as footwear, haberdashery, household goods, accessories, cosmetics and household chemicals. Here you can buy good quality toys and clothes for kids. Bags, scarves, hats and outerwear are realized: coats, jackets.

The assortment line is presented as untwisted world, domestic, and little-known brands. "Surname" (stores in Moscow) sells brands such as: Finn Flare, Motor, Puma, Colin's Wrangler, Savage, Patrol, Baon, Day by Day, Motivi, Soul age, Ralf ringer, Terranova, Quelle, Etty Detti , "Your" and others. Many, to inexpensively purchase branded things, purposefully sent to the store "Surname". Customer reviews confirm that popular brands are, as they say, "in great demand". Therefore, a more significant share in the assortment is occupied not by the untwisted Chinese and Turkish goods. Brand brands are usually placed on specially assigned hangers. Next to the clothes are the goods sold for the house sold through these department stores: dishes and kitchen utensils, textiles, souvenirs, gifts.

You can get information about promotions and discounts by contacting the "Surname" store. Addresses of the nearest department stores are located in many trade directories that are issued in large cities.

Price policy

A good economy class is "Surname". Shops, reviews on the Internet are mixed: as positive from satisfied visitors, snatched the brand for pennies, and negative from disappointed buyers, still differ in some advantage. The reason is that the company has priority in low prices, not the comfort of the buyer. Many people immediately have suspicions why things are so cheap. Damaged goods, defects? No. On what is the price policy of "Surname" based?

• Purchase of goods from the manufacturer without intermediaries.
• High turnover of goods - the basis of all stock stores. Revenues are made due to a large turnover, while the price per unit of goods does not play a significant role.
• Constant stimulation of demand, a system of total sales, when prices fall by as much as 30%.
• Non-seasonal, last year's goods are sold at great discounts.
• They save on everything: shopping centers with small rent, nondescript interiors of shops, which do not please customers. The cost of staff can reduce the self-service system.

Given the affordable price tag and compared to other stock stores, it is considered that the clothes of the Surname department stores are of high quality. And the goods at such low prices can not be purchased at other outlets.

Discounts and promotions

"Surname" stores offer consumers "price drops" during seasonal sales and gift social cards. The discount program of a regular customer allows you to use a discount of 7% on Mondays, on the remaining days of 5 or 3%. For fans of stock shopping and sales, a gift card for the purchase of clothes will be a good surprise. Department stores "Surname" (stores in Moscow) allow residents of the capital to get a "social card Muscovite" discounts: 5% on weekdays, 3% on weekends. On the rules for obtaining cards with a discount you can find out from the consultants by going to the "Surname" store.

Business partners ...

The company has already established a supplier base, most of which have been operating since the foundation of the trade organization "Family Name". Shops, reviews of which indicate a constant influx of buyers, are never empty. Therefore, a wide range of goods sold through this network is important, which is regularly replenished thanks to the distribution center and suppliers. "Surname" offers constant partners a number of favorable conditions: to realize a variety of goods, individual items in any volumes or products with a disparate range.

Through the shops of the network "Surname" you can sell:

• Out of fashion or illiquid products, clothes not sold in the season;
• Goods that have a "broken" size range;
• Things not in demand among the population;
• Products produced or imported in excess of the planned quantity.

Competitive advantages of "Surname" network

To get acquainted with the assortment of department stores it is not necessary to search for the company "Surname" online store, it is enough to visit the department store once and see everything with your own eyes. Here you can explore the company's competitive advantages over other discounters.

First, "Surname" sells off-season collections in the price category below the market. Secondly, it cooperates with many manufacturers without intermediaries. Its customer base is more than 40 brands. Third, the low cost of goods due to lower costs: staff costs, rent, creating expensive interiors. Minimalism and rationality - this is the basis for registration of the trading floor of the network.

Trading company "Family Name" is able to develop and work in any economic conditions, regardless of the severity of the crisis. The mode of cost reduction sooner or later becomes part of the strategy of any market operator. Therefore, the company's position is very profitable, regardless of the state of the economy: favorable or crisis.

Shop "Surname". Customer Reviews

No trading enterprise can only have strengths, there are always "weaknesses" that striking visitors. The network "Surname" - stores, reviews about which are quite actively left as regular customers, and visited the department store once. Negative stories about the campaign in the "Surname" more than positive feedback. What are the most common shortcomings of buyers?

1. "The abundance of junk from China." If you do not want to buy clothes from Chinese or Turkish manufacturers, then go right up to the stands where branded clothes hang. Of course, the assortment of stock shops can not be 100% branded goods. We must not forget that among the factories in China, Turkey there are worthy producers.
2. "There is a mess in the shops, clothes are lying on the floor, the sizes are confused, untidy, etc." The confusion in the trading rooms is the inevitable result of the influx of customers. Many do not take into account that "Surname" is a store (SPb) of self-service, so the visitor finds and chooses things himself, carries on the fitting, and then he must put everything in order. At the end of each shift and one hour before the start of the working day, department store salesmen clean up the sales area: they hang clothes in sizes, the goods are returned to their places.
3. "There are no sellers in the hall." The seller's working day is 12 hours, during which time he fulfills the plan, re-evaluates, accepts a new product, tidies up the mountains of scattered things. The volume of work is gigantic, with only two employees allocating 1500 m ² (saving on staff).
4. Economy class is "Surname" - shops, reviews about which are very contradictory. Customers complain: "The hall looks like a dull warehouse, there's nothing to look at, clothes smell musty." Savings and minimalism in the halls allow you to maintain the low prices that attract visitors so much. A stock-store with self-service - these words indicate that the buyer is not going to the boutique.

Other feedbacks from customers include issues such as violation of the law on the return of goods, large queues, staff shortages, illegal "search" of visitors, lack of price tags or the presence of two different price tags, no blinds in fitting rooms and others.

This network has never claimed an exclusive or high level of quality. "Surname" is a store, reviews about which allow everyone to make their own conclusion. It is important to know before going to the department store, what is really worth buying in a discounter and how to behave there.

Do you want to work in "Surname"?

A large turnover and high traffic capacity is the specificity of the work in "Surname". The store, employee feedback about which you need to read, regularly needs new staff. The problem of the network is a constant shortage of workers and staff turnover. What are the reasons and what does not suit network employees?

• Wages on average from 12 thousand rubles., At overfulfilment of the plan - a solid premium. The plan is carried out during the year 4-5 times, and in the remaining months - "fails". All shortages and non-fulfillment of the plan are deducted from wages.
• The scourge of all the stores of flow and self-service are huge shortages and theft. The management of the "Family" saved and did not equip the trading halls with cameras, so there are awkward situations when the guard literally searches every buyer.
• The shortage of staff in some department stores leads to the fact that cashiers act as vendors and administrators as security guards.
• Low staff motivation is a problem with some of the Surname stores, which leads to disrespectful attitude towards customers.

Collectives of all department stores differ from each other, some of them are strong enough and close-knit, they work from the day of opening. Much, including the implementation of the plan, depends on whether the sellers are working with visitors to department stores.

What is the secret of popularity of "Surname" stores?

Prices for good things can not be low. With the opening of the "Family Name" department store, many buyers realized that in this store it is really possible to find interesting and even branded items at an affordable price. Festive or especially beautiful outfits are very rare, but a lot of clothes in the classical style, there is something to pick up in the office, at work, a large selection of things for everyday wear at home or at the cottage. Women's things are much more than men's, they are constantly updated.

Many people like the department of household goods. It is very convenient to buy in it small kitchen utensils, packaging and accessories for gifts. You can also buy dishes for design: vases, cups, plates.

The policy of favorable prices has made popular more than one brand. People's recognition was given to the network "Surname". The store, whose reviews tell how decent discounts make customers happy, is constantly growing and developing. Department stores of the company "Surname" without exaggeration can be called discounters, where the whole family can get dressed. Who does not like the meager prices for quality products? It is very advantageous when you can buy all the necessary goods for home and loved ones in one place.

Underwear, bed sets from 100 rubles, trousers, shirts from 150 rubles, shoes from 500 rubles. - all this and much more realizes the store "Surname" (Kazan). Reviews say that in department stores you can pick up high-quality things, especially after the receipt of new goods. "Surname" is a store (SPb), which constantly develops a system of discounts and offers. For example, a 20% discount on the purchase of two branded items at the same price. Discount cardholders receive discounts ranging from 5% to 7% daily.

In the store "Surname" you can often find things from expensive natural fabrics. However, the low price immediately causes the buyer to think that the goods are defective. Here it is necessary to remember that the implementer bases his trading policy not on the value of each individual thing, but on the speed of turnover.

Where can I find the addresses of all department stores in the network?

Find out how to issue a discount card for a regular customer, what seasonal promotions and discounts are currently in effect, you can contact the managers by contacting the "Surname" store. Addresses of all department stores can be found on the official website. The shops are located so that any buyer has free access to them and can easily reach by public transport.