How to open a cafe, where to start? Business plan of the cafe. Required documents for launching

Restaurant business is becoming more popular in Russia. Now you can open a cafe or bar of exactly the kind you have always dreamed of. It can be a mini-cafe or a fast-food snack bar. Perhaps you want to open a salon-confectionery or make the first in the district of a children's cafe.

There are a lot of options, but what are the first steps to be taken to open a cafe? How to start a business plan and what to look for when it's the first project?

Choosing a room for a successful establishment

The first key point in creating an institution where you can have a snack is the choice of the room. The success or failure of the project will depend on it. You can do a chic repair, create a unique atmosphere and hire a brilliant chef. But if an inappropriate area is chosen, then there will be no visitors: the cafe and the ticket office will be empty day after day. Unfortunately, there are a lot of such examples among those who think how to open a cafe.

The business plan begins with the search for a square. When choosing a bridgehead, pay attention to the state of the main communication systems. Pay attention to the presence of sewage, water and heating. A good option is to buy back the old dining room, where there is already a kitchen. It is harder and more expensive to build a new cafe from unadapted to cooking food, but cheaper premises: hangars and warehouses.

Most of the snack bars and bars open in the living quarters.
If there was already a canteen, a pub or a restaurant at that place, then everything is in order, you can open a cafe in an apartment building. But if you decide to open a cafe for the first time, where do you start the process in order to avoid the mass of pitfalls? If the sounds of music and the flavors of the kitchen become uninvited guest apartment tenants, then the problems can begin very quickly. Therefore, it is worth taking care of the good zoning of the room, soundproofing and stretching. If the tenants find the neighborhood uncomfortable, the cafe can simply close.

Shoot or redeem?

Rent is not the best option. Especially if it is a large cafe. Rent has a property to grow, and not from a good economic situation in the country. If you suddenly decide to move, then the repair and clientele will remain the owner. Most of the venerable, held restaurateurs opened their business with the purchase of the property. After this, the institution can be advertised on a grand scale, realizing that the cost of PR is a contribution to the future. In addition, if the project for some reason does not take place, its area can always be rented, and with a sublease it is more difficult.

Before opening it is necessary to address to experts to find out, whether it is favorable to open a cafe, to consider all regulations of the legislation and guest requirements. Based on these recommendations, a project plan is drawn up. After the business plan of the cafe is received, an example of it must be submitted to Rospotrebnadzor. After agreeing the project with government agencies, you can start repair and redevelopment.

A meal with good taste

It is very important to choose a single concept and style of a restaurant or cafe. What kind of audience do you want to work for? Who do you want to see among the guests? Answers to these questions will help to understand the values of your potential visitors and develop a suitable image. Do not forget to take into account your ideas, because now your personal dream is realized.

No matter what level of restaurant you plan to open - it is important to find your "zest", around which the concept will be built. Think, what is this criterion that will distinguish your shop from all the others? This question will help to successfully open a cafe.

How to implement a business plan?

The first step will be segmentation and risk assessment. Enthusiasts often skip these stages, underestimating the company's weaknesses and the strengths of competitors. In addition, at this stage it is necessary to calculate the monetary costs, find out the payback period.

A working business plan for a cafe is an example of good preparation. It can not be done without an accurate portrait of a potential client, his social income, tastes, lifestyle.

Right now, the question of where the cafe will receive the main profit is solved: due to the large turnover or high cheat? If, say, your typical guest is a young student who likes to spend time with friends, consuming chips and light beer, then hardly expensive gourmet meals will be appreciated. He will not understand the fabulous prices for a cream of 30 ingredients and goose liver cooked according to a special recipe. This option of business planning, most likely, will end badly, despite the fact that you will be able to open a cafe.

Where to start: documentation and registration

This will require a package of documents.

First, only an entrepreneur can do business in our country. You must first open an LLC or IP.

Second, collect the following documentation package:

• The permission for accommodation of an institution issued by Rospotrebnadzor;
• Permission obtained from fire safety authorities;
• Confirmation of the compliance of the premises with sanitary norms (lease agreement, medical records of personnel, certificate of state registration, permission for raw materials and trade products);
• Licenses for the sale of retail trade, alcohol and tobacco;
• A patent for trading activities in a given territory (issued by local self-government bodies);
• Notice of commencement of activities.

Federal Law No. 294-FZ of December 26, 2008 "On the Protection of the Rights of Legal Entities and Individual Entrepreneurs in the Conduct of State Control (Supervision) and Municipal Control" regulates this activity.

The legal entity (entrepreneur) provides the necessary documentation to Rospotrebnadzor at the actual location. The completed notification is supplemented with a copy-extract from the Unified State Register of Legal Entities (Entrepreneurs), as well as a copy of the certificate of registration with the tax authorities. These documents are enough to open a cafe.

Getting Started

The work of even the smallest public catering is inconceivable without equipment. In order to weld a cup of coffee or prepare ice cream, a technical base is needed. Consider all the details needed at the design stage of the room.

All equipment should be maximally functional and practical in use, durable, meet the requirements for bars, restaurants and cafes. Otherwise, the technology just will not pay off.

Modern appliances allow you to quickly prepare quality dishes. But high productivity is not only the result of a powerful technical base of the institution, but also the ability of personnel to work on it. It is very important to hold a master class for employees after buying a new car.

A properly selected technique will increase the profitability of the business, while unsuitable machines will lead to losses.

Furnishing and furnishing

This is another important issue, which should be dedicated before opening a cafe. How to start building the situation? An advantageous solution will be to order a set of furniture, designed in a single design. However, this is an option of exclusivity - it is always more expensive. You can buy ready-made furniture. If the cafe is the first such enterprise, then cheap furniture will serve as a model, in order to better see the needs of the institution on its example. Next time, it will be easier to order suitable furniture.

The human factor: we select talented personnel

The number of employees will depend on the sales volume of the institution. All roads in the "food" are reduced to the cook. He is like a captain on a ship. The cook should not only cook delicious dishes, but also beautifully decorate them. Very good, if you know in advance your future cook, even at the stage when you are developing a business plan for a cafe.

Example, when the case opens under a famous master, just will not go unnoticed in the city.

The ideal composition of the kitchen is the chef, the necessary number of cooks and dishwashers. There should be two such formulations - for the shift work schedule. The right hand of the owner - the chef - should cook quickly, while not reducing the quality of food, because in such places often there are influxes of visitors.

If the chef is the soul of the institution, then the next group of employees is his face. Barmen, waiters, administrators personally turn to the client. The impression that the manager of the hall will make when meeting the guests can become a turning point in further relations.

If you do not have experience in hiring employees, try using the following advice. Remember your favorite place and try to talk with its owner on the topic of staff selection. Learn from him the details of how to open a cafe. The business plan of his idea already lives in the walls of the institution, and, perhaps, his advice will save you from financial and emotional disasters. The successful experience of a colleague is always priceless for someone who knows how to learn.

Any owner will tell you that you should not choose employees based on just a pleasant appearance. Sometimes administrators, like waiters, have to be in very delicate situations, where it is necessary and to defend the honor of the institution, and the client does not lose. Here, of course, you need wit, resourcefulness, ability to communicate. Such a person can make mistakes, but should not fail the owner. The ability to resolve conflicts peacefully is a precious talent, so when you pay wages, pay your employees for it.

A good waiter is also a great seller who will be able to offer exactly what the client wants or does not yet know what he wants.

In order for the cafe to cost an inexpensive, you can invite there already an established team or at least the backbone of a team that has worked together for a long time. This will help make the work process quick and harmonious. This is an important nuance that disadvantages the new institutions from venerable networks.

"Delicious" day

So, when the basic procedures are completed, and you can invite guests, the stage of buying food comes. Of course, if you did not invest in advertising and do not wait for the first day of visitors, then you can gradually improve the menu, modifying the kitchen. And yet you have come this way for the sake of success, and the success of the institution is its full house. The products are perishable goods, but it is better to stock them in excess than to stay with a full room and empty refrigerators, explaining that you just could open a cafe.

How to start purchasing? This issue is pretty well worked out in network coffee shops. They have fine-tuned deliveries with the best suppliers for the network, and when the new point is opened, the franchise owner already has an estimate, phones for coordination of purchases. This experience can be used and independently, especially if you are going to open a cafe in Moscow, where experience is where to pick up.

"Edible" budget

A good advantage of large cities, like Moscow, is the opportunity to borrow or take part of the equipment for free use.

Suppliers can provide showcases, refrigerators free of charge . In addition, venerable firms with deep pockets to attract customers offer free souvenir accessories. Mugs for the bar, ashtrays and even furniture with logos. All this will be an invaluable contribution to those who are eager to open a cafe inexpensively. Part of the technique, such as a microwave or a teapot, can be brought from home.

In case you open a cafe in the average Russian city, the pros will be different. There is no need to invest in interior design and diversify the menu every week. Do not need fabulous advertising and glamorous image of the institution. This can even scare away visitors who understand the word "coziness" differently than "capital things".

The first large expenses will be utility bills, advertising, payroll and food costs. The first months are usually unprofitable, but do not despair if you have already managed to open a cafe. Where to start in this situation - this is with the evisceration of the "financial pillow." This is the amount that is initially put into the budget for a similar period. After the company is on a flat rate, the costs will mainly concern repair and upgrade of equipment.

At the fast spoon: how to open a fast food cafe?

If you decide the question about the type of cafe, then it should be noted that the demand for fast food is very large.

The fact is that this type of food is suitable for low-income groups of the population because of the low cost of lunch and office workers who snack on the go. This creates a certain blurriness in the client's portrait, but brings to the forefront other project criteria.

Fast-cafe should be in a place with high traffic of people. You need to isolate yourself from your competitor. To do this, it is enough to open a mini-cafe, at least around the corner from the shopping center, where the rival is located: the main thing is that the streams of people do not intersect.

From a legal point of view, in order to open a chic restaurant, it will take as much work as to open a fast food cafe. But investments in the second will be ten times less. The owner of such a business mostly invests in primitive equipment for the kitchen and renting a room.

The smallest gourmets

Kids are also connoisseurs of exquisite cooking. But they appreciate, rather, somewhat different. How to open a children's cafe in your city and not to lose? It is worth noting that this is still an unfilled niche in Russia, while in the West a children's cafe is in every crowded place, and a children's menu is in every self-respecting restaurant.

Here, of course, special attention should be given to the design of the room, so that the kids feel comfortable. It is better to invite the designer and consult with the animators, because they will organize festivals and events here. Perhaps, it is necessary to choose some one stylistic line, a fairy tale, an epoch. Entourage should cause children a sense of comfort and recognition, and their parents - a fabulous.

A good place for a children's restaurant will be where a kindergarten, a polyclinic for babies or a playground is located nearby. It is enough to make a hall for 60 seats and fill the menu with bizarre macaroni, soups and delicious cereals - with such a base you can already open a cafe.

Confectionery business

This is the most fertile ground for investment. To open a snack bar with one oven is quite enough 100 thousand dollars. Therefore, it is quite easy to open a confectionery cafe.

This establishment will completely please guests with fresh pastries and a hot drink. By the way, then, why come to the confectionery - it's delicious bakery products, but they are only good fresh. Therefore, for this type of cafe you need not a cook, namely a baker.

The profitability of business reaches 30% with an investment of 400 thousand dollars.

Confectioneries are very different. It can be art-trams at metro stations where you can buy muffin and tea from a bag. But also it can be a confectionery house with a century-old history, where real works of art are made. And people are ready to pay for tasty and beautiful carbohydrates.