Clothing store: business plan. How to open a clothing store?

Many of the beginning entrepreneurs in choosing their sphere of activity first of all pay attention to trade. The opening of a small clothing store does not require an impressive investment. In addition, such a thing will pay off much more quickly than, for example, an engineering plant. And all this is due to the fact that clothing is a product that enjoys constant popularity.

People will always update their wardrobe in connection with shabby things or the loss of their relevance. Of course, the competition in this market is very high. However, despite this, the implementation of both budget and brand clothes occupies leading positions in the ratings of the most common and promising business ideas.

First steps

So, you decided to open a clothing store . A business plan is the first thing that a beginner entrepreneur will need to do. This document will help you to open your business and calculate all future expenses and incomes.

Format Selection

The business plan of a clothing store should contain information about the type of the product that will be offered to buyers. Choosing the right direction of sales will get the highest possible profit.

What will be opened a clothing store? A business plan must specify its type. It can be:

1. The second hand. The name of such a sales point is translated as "second hand". Here the buyer is already offered clothes. Deliver it, as a rule, European companies that collect good clothes from the population and sell it outside their country. That is why there is still a demand for wardrobe items in the second hand shops.

2. Stoke. Such stores sell the remains of clothing that was not sold in large shopping centers. As a rule, buyers are offered things from the collections of past seasons.

3. Multi-brand store. In this outlet, wardrobe items offered by several brands are sold. In their work, mulbrand stores are oriented toward the higher and middle strata of the population. They offer their customers fashionable clothes of decent quality.

4. Monobrand store. Here, the sale of goods belonging to only one brand.

5. Franchise. You can start your own business without wasting time and money investing in the development of rules, standards, and advertising campaigns. To do this, it is enough to purchase a franchise. The company from whom you buy it, will consult you at all the main stages of opening a store and will deal with the delivery of things.

6. Boutique. This is a store selling expensive branded clothes.

Research

How to decide on the format that your clothing store will have? The business plan will certainly help you with this. In the preparation of this document, a market survey will be required . To choose your niche, it is important:

1. Identify the target audience, in other words, people who are interested in purchasing a product of a certain quality, price, etc. To do this, you can chat with potential buyers on the street, ask a question on Internet sites, etc.

2. Analyze your competitors and identify all the disadvantages and advantages of their business. This will bypass them already at the first stages of the store opening.

check in

Any example of a business plan for a clothing store includes the registration of a legal entity in the list of mandatory items for execution of the items. For this, first of all, it will be necessary to choose the organizational and legal form. This may be an IP, an Open Joint Stock Company or an LLC. Which one is better? Everything depends on the size of the enterprise you have planned. If you plan to open a small store, then the best option is IP. For a large retail outlet, you will have to register an LLC or an open joint stock company.

Selecting a room

Where is the best place to open your clothing store? The business plan should contain all the most beneficial options on this issue. It should be remembered that the purpose of your event is to bring the maximum possible profit. In this regard, experts recommend not to save money on the area of the outlet. The large quadrature of the store will maximize the number of sales. When visiting small boutiques, the buyer gets the impression of a small choice.

The business plan for a clothing store should provide for the selection of premises in large shopping centers. According to experts, it is in them, despite the great competition, you can achieve a high level of sales. Place for the placement of the store should be chosen taking into account:

- the image of the outlet;

- the presence of competitors in your market segment;

- intensity of flow of people near the store;

- financial and economic level of the district development;

- the presence of nearby parking, cafes, biotoilets, etc.

Design development

The image of your outlet will certainly affect the flow of visitors. That is why a ready-made business plan for a clothing store should include a developed design project. You do not need to invent it yourself. It is better to ask for help in special companies or freelancers. It is desirable that the design of the store is associated with its name.

Purchase of inventory

The business plan for opening a clothing store should include a list of the equipment that is necessary for sales. It should include shelves and racks, a cash register and several dummies, dressing mirrors and hangers. It is also desirable to purchase some furniture elements. What will they be like? It depends on the style of the interior.

Buying inventory, you can save a little initial capital. To do this, your business plan should consider buying equipment that was in use. But remember that it must necessarily be of high quality.

Selection of suppliers

Owners of multi-brand stores purchase their goods from distributors of individual brands, and also travel to Turkey and China, Bulgaria, Europe and America. Some entrepreneurs purchase clothes in Polish factories. The supplier is chosen taking into account the ratio of the price and quality of the things they offer.

To date, most of the clothes sold in our stores are purchased in China. It is not necessary to travel to this faraway country. Clothing is now selected and ordered from the manufacturer or from intermediaries on Internet sites. The main thing is to find a supplier who has already earned a good rating and has many positive reviews. Orders, depending on your preferences, are made either retail or wholesale. The second option is more advantageous, since with such orders it is possible to agree on significant discounts. Just keep in mind that the goods from China go to our country for at least two months.

Staff recruitment

Employees will allow you to successfully open a clothing store. The business plan of the conceived business should provide for the preliminary development of the staffing table.

One of the main components of the success of the event is the selection of professional sales consultants. They should not only be able to communicate with customers, but also perfectly understand the fashion. This will help to find the right thing for the client.

The number of sellers in the state will depend on the scale of the store and the range of goods sold. To work a large point of sale, you will need to hire a director, a manager and an accountant.

Advertising

The clothing store must have a brand name. Increase the sales volume will help the stands with advertising. One of marketing moves is the organization of various sales and carrying out of a policy of loyalty to buyers.

To distribute information about the opening of the store, you can order clips on radio and television, as well as set pointers and signs near your outlet.

Opening a store for women

Suppose you have decided on the concept of your outlet and decided to sell the goods for beautiful ladies. The business plan of a women's clothing store should develop its main task and the way things are offered. In your boutique can be present goods of various brands. Beneficial will also offer a collection of one particular brand.

In our turbulent age, everyone is always somewhere in a hurry. This should be taken into account when opening a business and offer the buyer already ready kits. Strict costume, evening outfit or everyday items can be supplemented with shoes and handbag, as well as fashion accessories. Such an offer will push the customer to unplanned purchases.

Opening of a store selling children's clothes

When developing a business plan for a sales outlet where parents could purchase things for their child, a detailed analysis of the consumer market will be required. In the course of this study, it is necessary to study the existing demand for products for children up to ten years. For this market segment, the choice of wardrobe items is made by parents. Teenagers have their own opinion about fashion, so it's very difficult to please them.

The business plan of the children's clothing store should cover the selection of the premises. It should be spacious enough that the kids do not feel constrained and do not aspire to run away to the street as soon as possible. It will be necessary to select the appropriate furniture. It should take into account the growth of children and their desire to consider everything around, imitating adults.

The business plan of a children's clothing store certainly contains information about the professional qualities of sellers. They are obliged to understand the size for babies to tell parents who came without their children that it is better to buy.

Opening an online store

Recently, the World Wide Web has seen a significant increase in the volume of purchases of various goods. This concerns the implementation of clothing. In addition, according to experts, the profitability of such a business will constantly grow. Customers like these stores, because they can buy the right thing without leaving home.

When developing a business plan for such a sales point, you will need to take into account the investments in the creation of the site, as well as its further support and replenishment with new articles and advertising. These costs are subsequently pawned in the costs of delivering the goods.