Melnikov Vladimir Vladimirovich: biography of the founder of the company "Gloria Jeans"

Melnikov Vladimir Vladimirovich - Rostov businessman. He works in the southern part of the Russian Federation. V.V. Melnikov is known to many as the founder of the growing "Gloria Jeans" enterprise. This entrepreneur was able to do what many did not. In his affairs, he uses an unconventional approach, which makes it possible for him to follow his own difficult path.

Biography of Vladimir Vladimirovich Melnikov

Vladimir Vladimirovich Melnikov was born after the war, in 1948, in Belarus. His father and mother died when he was a teenager. At the age of twelve, Vladimir Vladimirovich Melnikov gives up schooling at school.

The date of birth falls on the postwar years. Instead of studying at school, Melnikov read a lot. Currently, he has the opportunity to impress the interlocutor with a quote from a book on marketing, reading in memory of Bible verses and chapters from this book.

At fifteen, Vladimir Vladimirovich is getting a job at Rostselmash. At the same time, he was able to discover the truth about the fact that the product becomes the more expensive the further the place of its production from the point of sale.

The entrepreneur's vein manifested itself with a teenager from the age of 12. Melnikov Vladimir Vladimirovich has a very rich biography. Already in his youth he could buy a bag of fish from fishermen for a liter bottle of vodka, worth about two and a half rubles. Then he took this fish and sold it on the market for fifteen rubles. Thus, he managed to earn 150 rubles a day in those days.

History of creating your business

During the student days Vladimir managed to speculate with imported goods. This gave him a decent income, but in the end he still got caught, and he was put in jail for fartsovku. In prison he sat two times. Behind the bars was called the Intelligent.

In prison, he froze his feet, because of this, at the present time he always wears socks out of wool and does not tie his shoes.

Production of "Gloria Jeans"

In the first half of the 80s, Vladimir bought a sewing machine. However, he himself did not intend to study tailor's art. In fact, he was the organizer of an underground shop in the basement of one of the schools in Rostov. There they sew jeans pants. The fabric was rubbed with a stone to obtain a fashionable result. Stitched in this way, jeans were very famous and brought to Vladimir a staggering income. It is rumored that in a month he received so much that he could buy five cars.

After the authorities allowed to create cooperatives, Melnikov withdrew his company from the shadow economy. Things were going great. However, low productivity did not allow Melnikov to just sit in one place, folding his arms, and wait. He wanted to increase the productivity of 1 seamstress from eleven to twenty pieces per day. In order to implement the plan, he needed imported sewing machines. To this end, he changed money from earnings of forty thousand dollars for the purchase of one hundred sewing machines. For them I decided to fly personally to America. However, he was arrested on his border. The money was withdrawn and Vladimir Vladimirovich Melnikov was put in jail for the third time. The family helped him. At the time of his absence, his wife was in charge of the affairs in the cooperative. In general, 3 terms in prison were taken from Melnikov almost ten years of his life.

To new successes

After leaving the grate, Vladimir Vladimirovich initially acquires two hundred sewing machines, and this immediately increases the productivity of labor. For convenience, the production was moved to the laundry "Rainbow". In 1992, approximately forty thousand pairs of jeans were sold.

The founding of the company "Gloria Jeans" falls on 1988 in Rostov-on-Don. Later, in 1997, the company was reorganized into a Closed Joint-Stock Company Corporation Gloria Jeans.

The EBRD bank owned twenty percent of the shares, but over time, the owner and the founder of the brand bought the stake.

Expansion of Gloria Jeans

In 1996, a very large demand for the company's products demanded its expansion. For this purpose, the Bataysk and Novoshakti garment factories were purchased. Melnikov believes that he was given the opportunity to make a purchase only because there were no prospects for the factories. Great investments were needed for this type of industry, and at that time quick money was needed.

At that time, the production of jeans trousers under Rostov-on-Don reached the level of eight hundred thousand pieces per year. Of these, about seven percent of the goods were exported to England. In 1998, the firm underwent a reorganization. In order to overcome the crisis trends, the latest equipment and tables for cutting with rivet machines worth more than one and a half million US dollars were purchased. Because of this, productivity was higher by another forty percent, and the selling price of each pair of jeans was about five dollars.

In the future, the company's turnover grew by 40 percent per year. A huge number of extensions were carried out, more than ten plants were purchased in the territory of the northern part of the Caucasus and the eastern part of the Donbass. In addition to denim clothing, the production and production of knitwear was started. All this was realized by parties of about twenty five million items per year. Clothing was sold under all the famous brands "Gloria Jeans" and Gee Jay.

Interesting information about Vladimir Vladimirovich Melnikov and his business

Like in the old days, Vladimir likes to read. He reads a lot about business, he can quote his favorite authors, in particular, Tolstoy, Verlaine. Rumor has it that he has a very good memory. They say that Vladimir Vladimirovich Melnikov knows the workers of everyone. Forbes called him one of the most unusual businessmen in Russia.

Melnikov has a very authoritarian and overly strict management style. He understands this, and he himself considers this a shortcoming, but nothing can be done. Therefore, there are people who flee the company because of it. Not every person can withstand the volatile mood of the leader.

The managers of this company have always been foreigners. They try every day to use their own skills and experience of modern business space on our Russian land. However, V.V. Melnikov says that there is simply no basis for good managers from Russia. In addition, Melnikov says that we do not have adequate managers, since there is no institution of domestic workers.

Any person who gives himself completely to work, wants to come clean home, eat delicious food, wear neat clothes. Managers should not think about the problems of being. After perestroika, it all collapsed, and now there is a similar problem. All high-ranking employees who work for him, Melnikov necessarily employs domestic workers.

Relations with the family

Melnikov always insists that a competent and faithful system is the foundation of everything. Melnikov Vladimir Vladimirovich (businessman), his 2-year-old child hung a poster over the cradle, where the quote "Take honor from youth" is written. His son began to hate this expression after he learned to read. This phrase irritated him very much, and he always tried to disrupt her. However, one day Vladimir found his son's correspondence in one of the blogs, where he was asked what was the most important for him, to which he replied: "To cherish the honor from a young age". This quote was taken from the "Captain's Daughter". She helped form in his son's outlook a peculiar system that, perhaps, will help him make the right choice and make the right decisions.

V.V. Melnikov - Beliefs

Vladimir Vladimirovich Melnikov believes that it is necessary to follow your own path and not to rely very much on the state and support. During the crisis situations, the business faces the main questions that relate to its survival. The cleverest and strongest can lose patience in spite of everything. Those people who consider themselves smart, have the opportunity and not get out. An example is Evgeny Chichvarkin.

The success of "Gloria Jeans"

Melnikov Vladimir Vladimirovich always perceived "Gloria Jeans" as a retail brand. He believes in the strength of our country's production, the strength of the human mind and the talent of the workers of Russia, and not of China or America.

Many people are surprised by the indicators of its profitability. However, Vladimir Vladimirovich Melnikov himself is not surprised. He believes that he is doing good for people, his talents and abilities he applies for the sake of people. Making high-quality and cheap jeans, he wants his customers to feel the joy of buying the things he made. For him, not so much revenue is important, as satisfied customers.

We can say that Vladimir Vladimirovich Melnikov can boast of building an effective Russian business. "Gloria Jeans" it was possible to achieve good success. A huge manufacturing company was grown up practically from nothing, despite the obstacles and losses.

More than 600 stores of this brand were opened. The year when such a success was achieved Vladimir Vladimirovich Melnikov ("Gloria Jeans") - 2013.

The family is an incentive for the businessman to grow further. He always relied on relatives. The wife of Vladimir Vladimirovich Melnikov was led by his business for a while.

Quotation of Melnikov

"I have been engaged in entrepreneurial activity since ten years, I have not done anything in life. What do these opportunities give me? I'm just becoming a billionaire - that's all. " So says Melnikov Vladimir Vladimirovich. His biography for beginning businessmen will be instructive.

Melnikov's advice to beginners

Vladimir Vladimirovich went to free entrepreneurial activity for a very long time. He had to stay in prison, then he spent time on the registration of patents. I had to deal with cooperative issues. Then came the time of reforms and the organization of market relations.

Tips Melnikova novice businessmen:

1. The desire to receive a large income is a natural stimulus necessary for the entrepreneur, but this is not the main thing.

2. You do not need to consider money as the most important factor. Effective business is the ability to combine art and science. Art is the man's passion for action. Science is the business model. Understanding how cash is flowing and being spent plays an important role in business. If a novice entrepreneur knows how to behave in business, he will be able to manage money.

3. It is necessary to hire smart, experienced and knowledgeable people for work.

4. It is necessary to keep in touch with partners and suppliers. Partners can be good assistants in creating ideas for business development, however, as in marriage, relations with these people need to be built on mutually beneficial cooperation. In the first place, do not forget about why this business was launched and specifically with this partner. In work it is necessary to apply "brainstorming", to discuss force majeure situations, always stick together in a difficult time. In this case, the business will be strong and stable.

5 . We must try to protect ourselves from surprise. It is necessary to expect the best, but be always ready for problems. It must be remembered that everything can not always be controlled. The system and all processes in business need to be set up so that you can always take a day off or leave the workplace temporarily for family reasons. It's worth making sure that the work does not stop if you leave for a while.

Melnikov about responsibility

Melnikov recommends that businessmen be responsible for everything that happens on their own. But you do not need to be lonely. An individual entrepreneur must make all decisions personally, without anyone's help. But sometimes it's worth asking for help from friends, relatives or the same partners. Not everyone has the courage to open their own business, but in any case there are people who are ready to help and support. Start your own business - one of the most exciting and challenging adventures on the journey of life. It is necessary to establish the business so that it easily survived not only during ups, but also at the moment of failures and falls. Vladimir Vladimirovich Melnikov recommends planning and adjusting all processes in business so that you can work without interruptions. According to Melnikov, entrepreneurship is an occupation that entrains and brings profit.

Melnikov's business is currently

Currently, Gloria Jeans faces new tasks, which consist in the transfer of this company from a regional to a federal-scale corporation. V.V. Melnikov will need new people, his company - a new image. In factories and factories for a long time, employees who he does not know work. And V.V. Melnikov is pleased with the fact that production activity develops independently of him. It follows that the firm experienced a time when everything was decided by the word of Melnikov.