What is an advertising pillar?

In order to attract the attention of passers-by to a developing company, most owners in the immediate vicinity of organizations are installing compact advertising structures that are called a passing or pillar. And what is a pillar? And what they are?

What is a pillar?

The pillar in German means a stand or a tripod. It is a mobile (portable) design of outdoor advertising. As a rule, they install a pillar on the street, always near the company-advertiser in order to increase the recognition of the company.

They differ in size; There are two-sided and one-sided; With a chalkboard; T-shaped pillars; A - shaped pillars; Non-standard; Pass under the chalk on a metal base; Pillar-staples, as well as click-systems.

Among firms and organizations using this type of advertising, the piecemeder is considered one of the most profitable and effective ways to attract the attention of passers-by: city dwellers and tourists.

In addition to efficiently supplying advertising information, the team has a number of advantages, including mobility, cheapness and simplicity in manufacturing.

Pillar construction

The dimensions of the structure may fluctuate. With the fact that the standard advertising size is usually found in the following ratios of 0.6 × 1.0 m, 0.6 × 1.15 m, 0.75 × 1.2 m and 0.7 × 1.7 m.

In the manufacture of such structures use a self-adhesive film, as it is well adhered to the surface and is ideal for plotter cutting and screen printing.

In the unfolded form, a billboard resembles a small house. For sufficient stability and ability to withstand natural disasters, 4 points of support are made at the base of the pillar. Internally, organizations sometimes use something similar to a design that resembles the appearance of small steles.

Advertising pillar is a portable folding structure in the form of an arch or rectangle with advertising information located on one or two surfaces, where the frame is made of metal, because this material is more stable and durable in comparison with wood and plastic.

Use of structures

Advertising on the pillars is placed in the form of tablets or indexes, through which you can find out about discounts or the location of the necessary store, read information about the firm or the salon of interest. Also, this type of construction is used as ordinary boards, on the surface of which there are various ads.

In large cities around the world, pillars and similar structures that represent outdoor advertising are installed in accordance with current legislation.

What is a pillar portable? These are various kinds of billboards that can be seen on young people, usually students. Thanks to such folding structures, young people advertise goods or various services, thus making money for themselves.

Pillar design

An image with advertisement or text is applied to the base of the pie shader. This type of outdoor advertising is used when the necessary information can not be placed in another form, because it will simply not be accessible to the eyesight.

Since the advertising pillar is installed in order to attract the attention of others, they try to make it as visible and multifunctional as possible. With the help of modern materials, you can quickly and quickly change the content of written information: for example, the exchange rate (using a change table) or the chalk written in the cafeteria menu.

The external design of the pillar is made in accordance with the field of organization and advertising, which must be applied - given the corporate style and design of neighboring buildings. Do this so that the design stands out and attracts the appearance of the attention of passers-by.

What is a pillar text? Or a pillar with a monochrome pattern? которая наносится на поверхность с помощью последовательной аппликации. This is a design made on a cutting plotter, which is applied to the surface using a sequential application.

In the event that you need to make a design layout, which involves 4 or more colors, you need to use a color printer. In general, this technique is used to assist photographers in compiling photographic images, because, as a rule, no more than 3 colors are used for the usual perception of advertising.