Tips for Optimizing the Basic Text of a Web Page

Recently, it's common for the mod to create a navigation menu using Javascript. But here you need to keep in mind that everything inside this tag is ignored by the PM (except Google). But it is known that link texts, which are keywords or phrases, and which occur in the text, affect the ranking of pages by search queries.
If you are seriously engaged in optimization (SEO), then you should carefully study all the moments, the totality of which affects the position of the pages in the list of SERPs.
To check if a printed or graphic text is used on the site, just select the desired area with the mouse. If the individual letters are painted in a different color, then before you printed text, PM can read it. Do not forget that there is protection from the allocation. Therefore, a more reliable way of checking is to view the HTML code of the page you are interested in.
The main role in ranking the site in SEO is played by the main page. Here it is recommended to use the text mode of displaying any information (title, navigation menu, links, etc.). Of course, this makes sense when all these texts contain key words or phrases.
Do you need content? No problems!
Everyone knows that without quality content, to dream about indexing a site, and even more so about its ranking, does not make sense. Competent and unique content gives the maximum seo effect. But what if you are not a writer? And what if you do not have time or other problems do not allow you to fully enjoy your resource?
• Install the blog. Let visitors constantly write in it. Search robots love blogs, as they are a source of fresh information. Regularly write, and search engines will often visit you. They are attracted by constantly updated content. Write about everything: about your business, interests, about clients, about your abilities, about your own website, about SEO, etc. Write a little and often.
• Create an FAQ. This is one of the great ways to find content. Answer any questions. This way of attracting visitors to the site will help to gradually increase the number of fans who will regularly visit your URL in search of the necessary advice.
• Competition. Do you think your site will benefit from the organization of the competition? Certainly! Imagine that you have a school that teaches web design, and you organize a competition for designers of different age categories. They work, you place projects on your site, and participants at this time are fighting for the main prize. And if on your pages you develop the theme of tourism, then you can organize a competition in which everyone can describe their impressions of the spent rest or visiting some sights. As a result, you will have constantly updated content, as well as the growing popularity of your domain among friends and acquaintances of your visitors.

• Get the newsletter and talk with the readers (read that such a newsletter). Their thank you letters will inspire you, and questions on the topic will be a great source of ideas for articles. In addition, you can ask readers to send stories about how they solved a problem.
• Council of the Week. You do not have to be a writer to write a short "advice of the week". Many like some kind of announcement, even if small, but bright and "in the subject". Collect these tips from which the content will be compiled.
All written above - this is not the whole list of possible ways to create content on the site. Since the principle is understandable here, it is not difficult to come up with any of its variants. There would be a desire. Good luck!