Name of the grocery store? It's simple!

How to come up with the name of the grocery store, if it is already decided to open it? It is known that the "correct" name is the key to the success of the entire enterprise. Ship as you call, so it floats! Let us together understand this seemingly simple at first glance question.

The easiest way

The easiest way, of course, is to contact a company engaged in "naming" (from English: "name" is a name). There "specialists", engaged in inventing names for different companies and organizations, will certainly invent something for you. In this case, they will expose a good account, since this pleasure is not cheap. But we are not looking for easy ways! Let the art of naming remain as the most extreme option (not budget).

Independently

If you are not ready to give "extra" money for coming up with the name of a food store, then we will try to create it "with our own hands" (more precisely, our own head)! Especially for entrepreneurs like you, there are a few simple rules that will help in this matter.

Tips for developing

Inventing the name of the grocery store, you need to remember that almost any word or combination that you like can perform in this role.

1. The name should be as short as possible, easily remembered, attracting potential buyers. Verbose constructs are not our method. They are sometimes not something to remember, but it can be difficult to read.

2. It is advisable to choose a unique name for the grocery store. You can check the originality with the help of the Internet. This is especially true if in your plans - the organization of a trading network! Sometimes, in order to use the potential of a well-known brand, several letters are rearranged in the untwisted title: it seems to sound similar, but actually unique (as many Chinese companies do). But this way is fraught with lawsuits from the well-known brand. And they have more money than you. So in any case you will lose.

3. The name of the grocery store should cause the buyers to have a positive image, to associate with something positive, attractive. Do not create a negative in anything.

4. There may be too original names for grocery stores, such as "Herring and cucumber". Do not get carried away with such creativity. Remember that too bright deters, warns (this is inherent in us by nature).

5. If you have several variants of names, do not rush to make a sign and register one of them. First, show your options to people whose opinions you trust: friends, relatives, acquaintances. Consult with them, select the most popular ones and postpone the activity for a few days. Let the information stand, become more restrained. Relax, go to the woods for the weekend, on the sea, for fishing, somewhere else. Do everything to distract yourself. And after a certain time, come back with a fresh look and choose. So you can sort out the best option from the remaining ones.

Methods

There are also ways to develop naming techniques that can be taken boldly.

1. The name associated with the location. For the grocery store it is: "Kalininsky" (if located in Kalininsky district), "At home", "Quarter", "First city".

2. By the name of the person. There may be different versions of female names: "Margot", "Hope", "Svetlana". And also the men's: "At Lyokha", "Maxim", "Alexander 01", etc.

3. By last name or patronymic: Petrov-Vodkin, Razlivayev, Alekseyich, for example. But this is provided that you have a version of a sonorous name.

4. Natural phenomena and animal names: "Parrot", "Anti-Lopa", "Behemoth" (for some reason preference is given to exotics).

5. History and mythology: "Old Graf", "Bacchus" (more suitable for a liquor store), "Odyssey".

6. Abbreviation: "KUM" (Kalinin Universal Store).

7. Characters of fairy tales: "Old Man Khottabych" (a store of products for children), "Prostokvashino" (sale of dairy products).

Above are just a few simple methods of forming names. Although this scientific discipline, like naming, has more than forty. Ideally, the beautiful names of the grocery stores should not just please the target audience (in our case, buyers of food), but also cause positive associations. At the same time it is necessary to rely on all familiar symbols and concepts. This is by science. Simply put, the name must be simple and understandable, but sonorous, but also short and memorable. Something like that!

Example

We'll come up with a name for the store, where mainly products will be sold, but also related products. The shop is small, designed for the residents of the quarter. Most of the running and cheap products, without any frills.

Variants: "Edible-inedible", "Our shop", "At home", "Everyone's stuff", "On the patch", "Biting place", "Avoska". Choose the best and open the store. Good luck!