Detailed business plan for the photo studio. How to open a photo studio?

A good photo is comparable only to a brilliant printed work, which for centuries has not changed its own content, but at the same time in every family they are willing to possess. It is for this reason that many beginning entrepreneurs decide to open a photo studio, a business plan for which is created similarly to all other types.

To whom is it oriented?

This type of earnings is more suitable for entrepreneurs who have sufficient patience, who do not want to risk, who are able to wait for a full return of the investments made. This can be explained by the fact that the demand for photography steadily grows, but it does it quite moderately in comparison with other industries.

Profitability of business is provided only if there is enough starting capital. The project can be launched only if the business plan of the photo studio is ready, and it describes in detail all the points and nuances of this activity, organizational factors and financial issues. The payback period for this type of activity is quite high, about 2-4 years.

While the intended is characterized by a very specific degree of clarity, there are a huge number of difficulties that can make this business segment rather difficult to start. It should not only consider the business plan of the photo studio, an example of which will be presented below, but also important points concerning the immediate activities of such an organization.

Consumer market

Clients can be conditionally divided into two large groups, while the targeted needs are taken into account. Legal entities actively use a tool in the form of a photograph to position their brand and its further development. For ordinary citizens, the need for photography arises as an aesthetically useful attribute intended to capture important life moments: anniversaries, weddings, baptisms, and so on.

The business plan for opening a photo studio must also take into account a new trend, such as updating your own portfolio for girls and boys who are active on a variety of Internet resources and social networks. In this case, there is an urgent need for a high-quality image.

Photo studio options

The choice of the format of the project being developed affects the mass of additional factors that the entrepreneur will need to take into account to some extent. When creating a business plan for a photo studio, it is necessary to determine the priority direction, because it depends on it when the launched project will start to make profit. Any of the described options with proper approach is capable of providing a high level of income.

Full-size photo studio

If you decide to open a photo studio, you can create a business plan in such a way that it will be an organization that provides a full range of services in this field. For these purposes, an interior room with decorations, costumes, as well as photographic equipment of all kinds will be required. The business plan of the photostudio in this case should also assume additional ways of earning in the form of renting out premises for short periods of time or for carrying out photosets; Production of gift items and various souvenirs, conducting master classes with practical classes.

Photo Salon

This option involves the creation of only an official type of photographs. The business plan of the photo studio in this case can be called the simplest, since this option is a budget, designed to start activities. Success is prevented by the placement, that is, the room should be chosen correctly.

Photostudio for children

This project is aimed at parents who want to capture their kids in all their glory. To ensure adequate demand, a stylized interior space will be required, as well as thematic scenarios with a full set of necessary attributes. Even a ready-made business plan for a photo studio of this format is not suitable for beginners, since it is oriented towards organizations that have a powerful client base.

Mini-studio

This is an analog of a full-format studio, which allows you to engage in all sorts of industry areas. This option is convenient for starting, as it has a broad perspective of growth and further change of specialization.

Regardless of the photographic studio format chosen, success will be regular as a result of providing high-quality services in this field.

Competition

A novice entrepreneur will be in a situation where he needs to fight for clients with two types of opponents: large-format studios and private photographers. The former prefer to cooperate with large customers in the form of magazines, modeling agencies and others, so they will not be a real hindrance for a small photo studio with limited capabilities. But private photographers are focused on the average and small consumer, like the entrepreneur himself.

You can suggest an optimal strategy for an entrepreneur who intends to open a successful business and has already compiled a business plan for a photo studio. Given the small concentration of operating photo studios and the insufficient saturation of this niche, it is necessary to select a place that will be removed from the congestion of photographers and small firms.

Necessary costs. Business plan

It should be understood that there is no maximum bar for this sphere, therefore an average photomaster is used for calculation, which is capable of conducting qualitative and diverse activities in this area. The ready business plan of the photostudio with calculations will contain the entire list of expenses that are supposed to be opened for it. In the list of variables, that is, one-time costs, it is required to include the following:

- legal registration of all documentation, which may be required - 40-60 thousand rubles depending on the region;

- costs associated with the repair and subsequent design of the premises - 250-300 thousand rubles, depending on the initial indicators;

- the purchase of a set of working equipment may require an amount of 200-600 thousand rubles, depending on the chosen direction and format of activities;

- purchase of furniture for the office - 150-300 thousand rubles;

- other expenses and supplies - from 100 thousand rubles.

It turns out that the amount of variable costs is 740-1360 thousand rubles.

There is also a list of costs that are permanent. Among them are the following:

- rent for the premises used for the activity, - 60 thousand rubles or more;

- remuneration of employees - 50-90 thousand rubles;

- organization and conduct of an advertising campaign - 30-50 thousand rubles;

- Other investments of capital - 10-30 thousand rubles.

It turns out that the amount of fixed costs is in the range of 150-230 thousand rubles a month. As a result, the business plan of the photo studio, the example of which is being considered, should mean the amount necessary to start an activity that is at least 900 thousand rubles.

Equipment

To start activities will require a lot:

- artificial light sources, umbrellas for lumen and reflection, softboxes, reflectors, curtains, portrait plate ;

- racks, holders, tripods;

- a camera and a set of lenses;

- decorative background with fasteners;

- a flashmeter;

- Synchronizers designed to ensure normal operation of flares;

- inventory for the dressing room;

- A computer with good performance;

- auxiliary attributes that are not originally included in the business plan of the photo studio (sample). Example: background and stuff.

Staff

Staff at first usually includes such specialists:

- Photographers can be both young professionals who have a high-quality portfolio, and experienced authoritative masters. The first option will provide a certain saving on wages, while the second guarantees a flow of regular customers. Ideal is the ratio of experienced and novice masters one to one, in which case a successful photo studio will be obtained. The business plan, calculations and indication of all costs must necessarily be contained in a single document.

- The administrator in the photo studio must be sure, and for the smooth operation of their minimum two. A good administrator not only solves any problems on a professional level, but also timely warns of probable problems.

- Technical personnel must be in any photo studio, the number depends on its size. Employees should have a shift schedule with the possibility of substitution if necessary.

- Content-marketer assumes obligations associated with creating the image of the studio on the Internet and its promotion. At the moment, this sector contains the vast majority of potential customers, so it must be remembered. If you intend to open a photo studio, the business plan must contain this item.

Terms of opening

The given moment completely depends on the chosen format of business and availability of investment funds. Depending on the situation, the period can be from 1-3 months to 6-8. If we are talking about entrepreneurial maximalism in conditions of a significant shortage of funds, the term will be from 9 months. As the main eaters of time, one can name the search for financial institutions, investors or partners who could provide the necessary amount of money.

Marketing plan

The business plan for the opening of the photo studio initially assumes that this is a very costly idea, which requires a lot of money for implementation, and it is impossible to count on a quick payback without a good client inflow from the first months of operation. Therefore, the organization of advertising is carried out in three directions: among regular customers, through traditional means of information delivery, through Internet promotion.

In order for visitors to start talking about the photo studio, it is required to select an individual approach to each, non-standard options for the implementation of wishes, as well as to provide services at a high professional level. Only in this case the creation of a photo studio, the business plan for which is being developed, will be expedient. For the application of the traditional form of information submission, an advertising agency with a proven reputation is required to be able to notify everyone in a short time about the new photo shop. Promotion on the Internet requires constant support, taking into account consumer trends and trends.

Even if you create a business plan for an interior photo studio, do not ignore such important tools for positioning services, like discounts, bonuses, promotions, prizes, etc. This approach has already been tested and works.

Planned revenue and payback

The profitability of the project is influenced by many factors, among which are particularly distinguished: location, professional services, the right advertising campaign. With the correct and planned organization of activities, you can count on an average annual income of 600-800 thousand rubles. Such indicators ensure a full payback period of no more than 4 years. The beginning entrepreneur should understand that in the photo business figures are relative indicators, which have unlimited opportunities for growth. From the first days you can not try to create an expensive project, as there are nuances and circumstances that will correct it in any case. It is better to organize a moderate start with an emphasis on the high quality of the services provided.

conclusions

For a new studio, revenue depends on the level of workload and the quality of services provided. And it does not matter if there is a ready-made business plan for a photostudio with calculations or not, it is necessary to approach this issue with all responsibility and understanding of the current situation on the market. A download for an organization that has just begun its work can be provided only in conditions of correct advertising. With its incomplete organization or wrong approach, the new photomaster will have every reason to close in the first half of the year.