Meta tag Description for the site: how to fill in correctly

Why do people create websites? Some people need to promote their company or company, others - the blog they visit. The reasons may be different, but one thing is clear - the art of building and promoting the site takes time and effort.

And finally, you were able to build your first blog or website: they decided which topics he would be dedicated to, decided on the design and started filling. Now is the time to come in order to properly format meta tags "description" and "keywords". What is it and how to use them?

What is a meta description tag

Briefly, description is a short description of the page, which in the form of a snippet is seen by the user in the list of Google search results, Yandex, etc. Snippet - display the description in the search results. Although this is almost the same, in this article we will be able to see the difference.

In the source code of the page, the meta tag description is located in the head of the html-code. It looks something like this:

Meta name = "description" Content = "Ad text ".

After the "content" command, the "=" sign is placed and the value of the meta description tag is written in quotation marks. How to fill this field in your html code? It all depends on the content of the page and the subject matter of the site.

How to populate the meta description tag

Despite the fact that some people decide to use the same advertisement for all pages of the site, according to most experienced site builders, it is important for each page to write down their own text. Why? This affects the visual perception of the user. In addition, if the description is written effectively - this will attract more visitors to your site. One important point that should be taken into account is that the description should not be too long or too short - on average not less than 380 symbols are desirable. And although you can see 200-300 characters when looking at the results of the SERP, in fact, Google uses the entire excerpt written by you.

So, briefly and briefly you should describe what the user will find on your site. In addition, it must be done so that he wants to go to you. Let's consider some examples of the design of the advertising clip.

Examples of description-texts

Meta tag description - how to fill? To find the answer to this question, let us consider some examples. If you are a site owner in psychology, as a description you could write something like: "Finding a specialist psychologist, as well as tests, tips, family recommendations and much more." On the other hand, you can briefly describe the purpose of the site, if the majority of visitors will be clear about which educational institution or enterprise in question. It might look like this: "Moscow State University named after MV Lomonosov".

If your site contains music or video content, then the text description should list what you can download from your page. There may be written: "Download movies and music absolutely free in good quality" or "Free classics in modern processing - 128, 196, 320. Download for free."

When writing a description, you can take the most "succulent" part of the article (for those who are lazy to write a separate unique text for an advertising clip). In any case, it is important that the user receives on your site the information that he hopes to find and that you promise him. To learn how to correctly fill a meta tag description, examples can be remembered or written out.

Systems of automatic generation of sites

If you are building a site using a constructor, then the description tag for the site needs to be entered in the appropriate field in the editor. Along with the subheadings "h1", "title" and "keywords", there is a cell with the inscription "description". As in the case of other automatic sites, the description opencart meta tag needs to be entered in a dedicated field.

Invalid filling in description

It is better not to use the system of generating advertising snippets, which automatically work with the page. Why? It is unlikely that you will be interested in the text compiled by the machine, because most often such systems use the first few page offers, and this is ineffective. Not always the first paragraph reflects the essence of the material that you offer.

Than the meta tag of keywords differs from the description

Unlike description, keywords are a list of the main words needed to characterize your page. However, keywords are also not the same as key searches of search engine users - those words that are entered in the top search bar of Google or Yandex. However, today "Yandex" almost does not use these words when issuing search requests. "Google," as their representative said, does not pay attention to them at all. But the advertising snippet description is much more important - it is seen by users, and using search robots. Therefore, special attention should be paid to key queries and a meta description tag. If nevertheless you want to specify keywords for pages of your site, then in the html-code of each of them you need to enter the meta tag:

Meta name = "keywords" CONTENT = "enter keywords for our page".

As with the description tag, it is located in the "head" of the page.

Key queries of the search engine "Yandex"

Well, if in your advertising passage in a certain amount there are words that users enter into the search bar. To determine the statistics of the input requests of "Yandex" you need to go to the site: http://wordstat.yandex.ru/. You must register to use the service. After that, in the line at the top of the page, enter your service or product. Suppose your site is about history. Enter the word "history". And in the results we see two columns: "key query" and "number of impressions per month". For example, the words "history class" were searched more than 1.5 million times a month. Among the most frequently entered phrases we can see: "online history", "horror story", "American history", "history of Russia", "download history", "history 6" and "history 5". In addition, in Yandex Wordstat, you can select a region or locality for which statistical information will be displayed. This is very convenient, because in different areas and cities people can be interested in different goods.

If you use the most popular search queries in the description-description, you can make your site appear on the first pages of search engines. To achieve this, you have to work hard - this is the main goal of each saitostroitel.

Forming snipets

As we have already said, we are talking about the same description-text. Search Engines Bing, Yahoo! And Google displays for the Internet user snip, which is specified in the meta tag description. But "Yandex" comes a little differently. That is, what you record in the ad tag tag will not be shown in the snippet area in the search result of a particular page. How to fix it? The text of this passage can be configured in the office of the webmaster of "Yandex." However, there is information that we will not be able to influence, no matter how much we like, for example, the number of hotel stars. To change some address data of the enterprise or organization, you need to leave a special application. In most other cases, you can customize your ad. Here is a significant difference in the issuance of search results for "Yandex." Why do you need to know this? Again, we repeat, if we want to attract more visitors for our site.

What We Learned

So, as we saw, everyone can correctly fill in a meta description tag for the site. Examples of how to do this have been described in detail in this article. In addition, we with you could learn, what is the difference in the filling of the advertisement for the search engines "Yandex" and Google. We learned why key user requests are needed and how to select them, as well as about the almost complete uselessness of keywords. Using all the tips given in this article, you can achieve complete success, and with additional skill your site can even take the place in the top ten that will be seen by users of the World Wide Web. Remember one thing: having untwisted the site once, it is important to continue to improve it further, so as not to lose the ranked rating.