Ranking - what does this mean?

For beginner webmasters and SEO-optimizers it is very important to know what is rearranging the ranking. What this is and how to apply it - read this article.

Ranking is ...

This term, despite its complexity, concerns one of the most elementary things in the optimization of a site, namely the construction of its hierarchy in search engines under the influence of user requests. Not quite clear? Then we will answer in simple words to the question of whether the ranking is what it is. This term means matching the content of a web resource to a specific user's request and placing search results at higher positions.

That is why it is so important for the webmaster to rank the indicators that will increase the attendance of the resource and, consequently, increase the earnings from the site.

Ranking factors

The main ranking factors in search systems such as Yandex and Google include internal and external factors. The first include:

• Text ranking. That is, how much the resource text matches the user's request.
• Quality of content. This includes the literacy of the text, its naturalness and uniqueness. With literacy and uniqueness, everything is clear - we write according to the rules of the Russian language and try not to copy materials already posted on the Web. And what about naturalness? This means the use of words in the text. That is, the search engine calculates the number of occurrences of a particular word / phrase and compares it to the average value in the document database. Thus, the text is checked for "oversampling" of the keywords. If on the site there is a non-standard lexicon or adult content, then the search engine can at all apply a filter to the resource.
• Site properties. This parameter is understood as the age of the resource, the format of the document, the presence of keywords in the header, and the quality of the domain zone. The age of a site is the number of days or years from the time it hits the search engine index and the age of the web page being evaluated. For ranking, this is a very important factor. For example, according to some requests, "Yandex" blocks the hit of a resource in the search issue, if its age is less than a year. In the Google system for these purposes, there is a "sandbox". According to the statements of professional SEOs, the resource starts to rank well only after 3 years of "life".

For best website promotion, it is recommended to use documents like html. They are ranked better than other formats. If there are keywords in the title of the document and its URL, then the search engine can apply a filter to the resource. The quality of the domain zone also affects the ranking. What is it? This is the place where your site is registered. If it is located in a zapamlennoy zone or zone with low confidence, then you should not expect high positions in the results of issuance.

External ranking factors

• Static factors. They do not depend on the query on which the search engine should determine the relevance of the document. They include page rank, TCI, etc.
• Dynamic factors. These include the relevance of the link text to the user's request.

conclusions

Each search engine uses its own ranking method. An example of how search engines do this can be found directly on the main pages of such sites. Companies such as Yandex and Google themselves are interested in highlighting some of the features of their robots' functioning, since this directly affects the quality of search results and, consequently, the level of satisfaction of the user's requests.

The very theme of optimizing Internet resources for search engines is quite complex and extensive, so we hope that at least a little could answer the question about what ranking is that.