How to start a retail sale of hats

Speaking about this assortment, as noted by more experienced entrepreneurs themselves, it is easier to sell expensive hats than cheap ones, this can be explained by the fact that people today have begun to appreciate the quality of products more than their cheapness.

The most traded brands are: Totti, Tavita, Tonak, Willy, and also Monteleone. As for cheaper models of hats, we can note the following: Lapland, Forti, and also Canoe. Selling hats, their assortment should be present in a ratio of approximately 65/35. There must be in mind 35% of cheap products, and accordingly 65% more expensive.

You can certainly sell hats in bulk, but this creates a huge number of different small as well as large nuances. As for retail trade, it is economically more justified, because to organize such a business it is not necessary to have a large amount of financial resources at once. As a starting capital will suit a very modest amount that ranges from 140 to 220 thousand rubles.

Another weighty argument in favor of retail trade is the fact that there is no need for a large area for creating a store. Enough for a small department in order to do this kind of retail trade.

For example, you can place your point in a shopping center, where there is high patency of customers, and therefore a greater number of goods sold. At the same time, the rent for the premises will not be high, since the department has a small size in its area.

Naturally, not everything is so positive in the trade of hats, there are also several shortcomings. The biggest of them is the very low margin received by the entrepreneur. If to estimate, then the following picture comes out, at a retail price, for example, a hat and scarf to it will have a price not more than 1200 rubles.

In turn, the purchase price turns out to be 600-650 rubles. As a result, the seller will have an average of 600 rubles in profit. From which you need to take away the cost of rent, salaries to sellers, some taxes and other expenses. And in the end, one thing will bring profits of 300 rubles. In order to have a good income, it is necessary that at least 10 sets of hats are sold per day.

So, before you engage in this type of activity, you need to estimate the "pros and cons" in order to be confident in the profitability of your business. Otherwise, it will not bring anything except problems and a headache to its owner.