How to Increase Sales

It's no secret that leaders of different levels have a lot of problems. But there is one of them that disturbs everyone. And it sounds painfully just "How to increase sales ?!" Even outside the office, in their spare time, this problem continues to be occupied by great managerial minds.

This article is recommended to read to each of the above-mentioned people.

And, if you do not mind, I'll refer directly to them in this article.

Secret materials: what are your employees secretly thinking about?

Have you ever wondered what your sales manager thinks most often at the beginning of the day?

This is how his thoughts usually sound: "Oh no! Again these terrible calls to customers! Again listen to rudeness and obsessively offer goods! Again these arrogant customers, abandoned tubes ... How I hate calls! "

That's why managers usually try to stay longer at breaks and do them as often as possible. Those who like cold calls can be counted on the fingers.

Now let's look at the secret thoughts of the head of these same managers. At this point in his head spinning: "How did these managers get me! Only hiring, training, he leaves! Yes, and those who are constantly engaged in anything, but not work. Then they drink tea, then coffee, then they run to a smoke break! Chatter in their office hours for the whole office! Tired already to make comments to them ... How to increase sales, I will not put my mind at it ... Even sit down and call! "

And now, against the backdrop of all of the above, imagine how great it would be if customers called you YOURSELF! No effort, no nerves and ... a steady increase in sales! A lot of orders! Continuous requests to bill!

All this, perhaps, seems so far incredible. But, there is such a way! And he called sending out paper letters in envelopes or direct mail.

Is the method really so effective? What is the catch?

At first it can happen that with a thousand sent letters you will receive only 1 call!

This always happens for one of the following reasons: first, incorrectly selected recipients, secondly, a boring, poorly composed letter with a lot of incomprehensible words and, thirdly, you absolutely did not offer your services at the right time (for example, you propose to fly on vacation In the middle of the business season).

To achieve the ideal effect, sometimes you need to make two or more mailings to different areas of business, in order to understand exactly what your client is busting about and what bait to throw.

However, all these errors can easily be avoided if you approach the matter wisely and carefully select the right recipients. And also make a truly convincing letter and listen to the advice of literate professionals. All these efforts will pay off when persistent customers who wish to purchase your goods will call YOU to your office and ask for an invoice. And what could be better than a LOT of sales made without much effort?

If you really be quite honest, it happens and such that in some businesses, mailing gives not so many orders. However, when we begin to look at the VALUE of these orders, the picture opens in a different light. For example, in our practice there were cases when the client sent out a thousand letters to different organizations and received only seven calls, of which only one order eventually came out ... But! The amount of this order was truly grand!

Where should the development of this gold vein begin?

In fact, it all depends on whether you have time yourself to write the text of the letter, buy envelopes, and then lovingly pack letters for a few days, pushing all the cases aside. If there is no time (and if there is), it is always better to contact a special company, in which they will do the whole boring routine work for you. Your task will only evaluate the final result and make your comments and instructions, if necessary.

Until that day, you probably tried a lot of different ways of advertising and spent a lot of money on them. Why not try a more economical and efficient method?

Perhaps it's hard not to agree.