Identity is ... Identity

Today it is so fashionable to call ordinary things foreign words. For example, you can often hear the "establishment". And the person thinks, guesses, what is this miracle such. But in reality it is an ordinary "creation", an "establishment". Or a statement like "Respect from me" translates as "respect." And there are still so many such Anglicisms. But there is one more that is difficult to understand. This is the term "identity". And try to figure it out here, what a set of letters and what it is connected with. But it turns out, everything is simple: the identity is a corporate or corporate style. This is a system of corporate identification. All these concepts are absolutely identical. And in the practice of foreign colleagues it is called brand ID and corporate ID, where ID is an abbreviation of the English word identity - identification. That's why, as a matter of fact, the innovative word "identity" originates from this.

And it is also a popular service, which is in great demand on the modern market of innovative services. Developing sites in Moscow is expensive, but creating a corporate identity for the company - no less. Often these two "goods" are bought together by the same performers. And you can apply to such companies as Playdesign, "Alexfill", Art. Lebedev Studio, "SilverSite" and so on. And do not necessarily attach to your own place of residence: there are many good employees on the Internet.

A detailed description of the meaning of the word

Let's look now more in detail with this interesting concept. So, the identity is a group of special techniques that are used in technical and artistic design. They provide an opportunity to create an original advertising material that has surrounding people around.

In simpler terms, the identity is the face of any business, its visual basis. It consists of a corporate identity and a logo. To be a little clearer, remember that the first one comes to mind when we mention the corporation Mercedes? Naturally, a star that has three rays. And what is the name of Apple associated with? Of course, with an apple. This is what the identity of which we are talking about will be.

Many townsfolk will say that when all the company's documentation, its advertising and souvenir products and staff uniform are made in a uniform color scheme, with identical graphic elements characteristic for this company, this is not a very interesting sight. But this can be given a refutation, because such an identity promises the firm a considerable benefit in the market that it occupies.

If the potential client sees that the advertising materials of the corporation, its documentation, the names and indexes of the cabinets, the personnel badges are created in the same style, then he will understand that he is dealing with a solid organization where a close-knit and professional team is working. In addition, this approach will make the company recognizable and its promotions higher. Therefore, the identity is to improve the image and strengthen the status of a trademark or firm in the market.

Component components of identity

The reader may have a question about what the development of identity is, what the corporate style consists of. Its carriers are signs, business cards, advertising, forms, stands. The standard version of the brand identity creation includes a corporate color palette and a font, a letterhead, a trademark, a logo, and also an envelope, a text mark and a business card.

Corporate identity can consist of additional fragments: souvenirs, all forms of outdoor and Internet advertising, folders, packages. This can include POS-materials, motto (slogan), multimedia presentation, website and booklet, outdoor advertising, price list.

The main and paramount task of identity

The main goal of the identity is to tell the concrete business in a concise, clear manner and so that it is firmly entrenched in the memory. For this, we need not just a fashionable style and a beautiful logo, but it is necessary that the company's identity emphasizes the company in the chain of competitors. It should make the corporation extraordinary and intriguing for partners and clients. Relevance is a rare but simple quality that describes a good identity. The logo is obliged to tell about this company, and not about any other.

Corporate Identity Rules

Corporate identity will not have a right to exist, if those who do it do not adhere to the basic rules for its creation. So, the first rule says that when creating an image of a corporation, one should start from imagery. If you are trying to promote an auto concern, do not use the image of the locomotive for its advertising. The image must support the idea of this business. Only in this case it will be easy, and it will be remembered for a long time.

Rule number two states that there is no need to give the main role to the logo. Today, many companies can exist without it, or as the logo can actually act as the company's name. The logo of the company "Beeline" does not know practically nobody, but it exists. But corporate shades - yellow and black stripes - are known to every person. Everyone knows that they symbolize the mobile operator.

A few more rules

One more important point: it is better not to overdo with creativity. Due to visual identification, the identity must answer two questions: "What kind of firm is this?" And "Why is it necessary for the client?" Hence it is concluded that it is obliged to fully support the ideology of the corporation. And the ideology itself implies management principles, corporate traditions and categories of potential customers.

And the last rule is socialization, that is, the idea of how the corporate identity will work in the media.

Identity is a necessary thing

So, what is corporate identity (identity), we figured out. But is it so important for the company? Of course, this is a guarantee of success for any business project. Each successful firm follows the quality of its corporate identity in the strictest manner. It improves its perfection and relevance. It often happens that in order to bring the corporation out of the crisis, it is necessary to change the identity. Also, the change of style is resorted to when a company needs to enter a new market or clarify its activities.

Identity is a banner, under which the business of one or another entrepreneur. It is incredibly important to have a corporate identity and a beautiful logo, because they are met by these criteria and, even more often, are escorted by them.