The basic concept of advertising

The concept of advertising is a special transfer of certain data, for which the customer pays money. It must be convincing in that it is necessary to purchase the goods, and services or ideas - to use. The functions of advertising are carried out by various advertising companies using a variety of media.

The advertising market is a sector where there is a supply and demand for these services. In this economic sector, consumers of advertising interact with advertisers, its producers and distributors. The object of their relationship is a product, service or information.

Advertisers are the manufacturer, the seller of products or the company that distributes the advertisement.

A producer is a person who brings information to the form in which it will be communicated to the public.

A distributor is a subject who communicates advertising in any way, by any means, in any form.

Consumers are the persons on whom all the activities of the above-described companies are directed.

The concept of advertising can also be defined as a means of communication, it is a method of marketing goods, acting as an intermediary between the producer and the consumer. Advertising is characterized as a process of convincing the buyer to purchase this particular product.

The concept of advertising suggests that its action is directed at several groups of the population: children, adolescents, youth, middle-aged people, the elderly. In this case, each product is designed for certain groups of consumers. Therefore, manufacturers, having produced products, develop a plan to attract buyers to purchase their goods. This strategy deals with marketing services. Advertising is designed to stimulate the sale of goods in a certain place, attracting the public to it, and interest the population in its acquisition.

Services for the sale of goods and represent the concept of advertising. It can be provided to the public in various ways. Information of this nature is placed in newspapers, on television, on the Internet, on radio broadcasting. Now a lot of advertising on the streets of the city, for this use signs, posters, banners, billboards.

The state and its bodies can use social advertising (the concept, goals and functions of it are defined in the RF Law "On Advertising"). This is information that is delivered to an indefinite circle of the population by any means and means and is aimed at achieving charitable purposes in the interests of the state.

Internet advertising has become very popular now. And it's not accidental, because there is a social network in almost every home. It is able to convey information to a large number of users. The basic concepts of advertising in the Internet space:

- banner advertising - posted on the site, has a link to the advertiser;

- contextual advertising - this is the type of advertising, which is displayed on thematic sites and corresponds to the content of the page;

- search advertising, is displayed in the SERP.

But it is difficult to say which of the ways is the most effective. Each of them has its own characteristics and is aimed at achieving a certain result. In order to choose the right way to advertise, you need to study the characteristics, methods and goals of the concept in question.