Slogans "Megafon": their significance and history of development

A modern organization can no longer carry out its activities effectively without conducting an intensive marketing policy. The need for such events is determined by a large number of different companies producing homogeneous products.

A little bit about the brand and slogan

To stand out from the masses and hold a position in the future, you need to create a brand of the company. This term is understood as a trademark that has non-local fame, enjoys loyalty in the target audience and has a clear image in the minds of consumers.

Properly built brand allows not only to stand out to the firm among others, but it can also provide the opportunity to charge additional value to the basic price of the product without losing customers.

One of the main components of the image of the company is the slogan - an advertising message containing a brief message in a concise form that allows attracting the attention of the audience and stimulating sales.

He can express the purpose and philosophy of the company. What is important, the slogan should be original, easy to read and memorize: it needs to provoke curiosity.

A little bit about "Megaphone" and old slogans

Megafon is one of the leaders in the Russian telecommunications services industry. He is a member of the Big Three, which, in addition, includes Beeline and MTS. It is this group that occupies 90% of the segment in question.

One of the features of the telecommunications market is oversaturation. Previously, mobile operators only dealt with the provision of communications, but by 2007 the increase in users had practically ceased, since by that time they had already acquired the necessary services. Later, companies began to supply the population with the Internet. But this segment of functions has come to its logical conclusion.

Now the main goal of the "big three" is to hold positions. This is possible not so much the introduction of new technological novelties, as much as a literate marketing policy.

The first federal advertising slogan "Megaphone" appeared in 2003 with the words: "The future depends on you."

This appeal is directed primarily to the client's main customer base - these are young middle-class active people. The main theme of the words is constant development. Thus, the slogans of "Megafon" reflect those values that are inherent in ordinary consumers.

About the new slogan

The first slogan "Megafon" for a long time remained relevant. But any, even the most qualitative concept sooner or later wears out and becomes not so attractive for the present period of life.

Over time, new technologies have become a daily routine in human activities. And the company faced a new goal - to change its brand to reflect modern realities and in accordance with the wishes of the client.

The year 2015 became significant for Megafon. The company's slogan acquired a new meaning and wording - "Really close".

The introduced concept implies strengthening of emotional connection with users. It seeks to make the interaction of the operator and client more personal.

In addition, this choice is explained by the desire of the consumer not only to look to the future, but also to live the present - to share joy with relatives, to be close to his family and friends.

The meaning of slogans for the company "Megafon"

The "Megafon" slogans are confirmed by long-term statistical studies. After all, every such change for the company is a very dangerous step. A huge amount of resources are being spent on reforms, and if the marketers make the wrong decision, the firm can incur very tangible losses.

What is noteworthy: slogans "Megaphone" are the most complete match with modern realities and the desires of consumers. As in 2003, people aspired to the new, learned technological innovations and enjoyed a wide range of opportunities, and in 2015 - the peak of unbridled attention to innovative developments passed and again began to give priority to the values of family, relatives and friends.

Slogans "Megaphone" were able to capture and reflect changes in the values of the company, which contributed to the further development of the company and its strengthening in the Russian telecommunications services market.