Facade signboard with the eyes of the advertiser

Efficiency of facade signboards through the eyes of the advertiser.

Facade signboard is an external facade element with a name or indicating a scope of activities or services.

One of my friends successfully engaged in the field of services in the installation of car alarms claimed that the main supplier of customers for him is Internet advertising and when talking about outdoor advertising he said that he needs a facade sign as an image. I agreed with him, but I strongly recommended that you pay attention to his empty facade and, at my request, he began to collect some statistics. It turned out that 66 percent of its clients live in nearby accessibility, 12 percent in nearby accessibility work. That is, more than two thirds of customers, despite the fact that they are looking for a service provider on the Internet, pay great attention to the geographical location of the service provider when searching. And this statistics for some reason surprised him. He even began to think about opening an additional salon in another part of the city, which from my point of view looked quite logical. The conversation about another salon in another area went smoothly to the discussion of the sign, we discussed the details and he agreed.

Manufacturing of front signage

St. Petersburg

We began to develop its external signboard and after a while, considering its facade, the dimensions of its facade and other all kinds of details offered the appropriate option. But at the same time, the estimated cost of a sign almost twice as much as expected by my acquaintances! I had to explain that there is a big difference apart from the cost, for example, in the efficiency between standard LED rulers and LED modules, which will stand for him the same as between VAZ 2111 and the Mercedes on which he moves. And the fact that the facade sign should be functional with a service life of at least seven years and the frame needs to be painted in the color of the facade, so that it does not distract attention, etc. Being a man shchepitilnym and pragmatic, having received all of his questions logical answers, he agreed and we proceeded to manufacture. About three weeks later, with a delay of two days, as we have advertisers accepted, the sign hung on his facade. Everything burned, pleased the eye, my friend was pleased. And it seems like it was time to shake hands and leave on business, but our interest did not stop on the achieved result and we decided to continue the statistics.

The first month, the presence of an external signboard did not yield any significant results, an increase of only 4 percent, which could accordingly be attributed to an error. Two more weeks passed and the same result. My friend was not very upset and thought that at least he has a facade sign, which he basically wanted. The signboard began to "work" after a month and a half. And in 3 months the number of customers increased by 34 percent, while 92 percent of them lived or worked in close access. There was a clear increase in turnover by 1/3 while he had to hire more people and it was already crowded in his salon, and he told me that the main customers were via the Internet. With simple arithmetic calculations it turned out that the payback period of a sign in his case should be six and a half months from the moment of its installation!