Mailing Letters - Vendors. Talking Proposal

While doing business, you often face the problem of attracting customers. Here arithmetic is simple. There are customers - there is profit. No customers - no profit.

Some managers invest a lot of money in advertising. They are good fellows and probably get their share of feedback.

And there are such leaders who use reasonable progress.

They invest very little money and at the same time attract significantly more customers. What do you think about?

So, what is the secret of intelligent promotion?

Well, first, do not spray ads at all in a row. And cover only those who can really become your client.

In this case, you will not only avoid unnecessary waste, but will receive much more feedback than your competitors.

But let's move on to concrete examples.

What types of advertising can reach only potential customers and no one else?

The most vivid kind is the mailing of ordinary paper letters (direct mail).

You can order it in a special company.

The advantage of mailing a direct mail is also that advertising will not get to your competitors, and they will not be able to adopt your original advertising developments.

Now let's see how to make out of ordinary advertising letters - talking sales letters.

What does the letter-seller mean?

The fact is that unlike short advertising slogans, mailing letters has a huge advantage. Reading the letter, the client as if listening to the direct and convincing speech of the seller.

The letter-seller has much more chances to sell the product than the advertising slogan.

But the letter-seller has his own requirements:

1. It should be very interesting. That, when you go over it with a look on the diagonal, immediately I would like to reread it from the very beginning and very carefully.
2. In the letter-seller there should be no incomprehensible words. Someone has a strange, unconfirmed idea that the more incomprehensible difficult words, the more respectful the client's attitude to him. In fact, the truth is more cruel. And you can easily verify it. If there are incomprehensible words, the customer loses interest in the letter and throws it away.
3. The letter should contain a description of very painful problems for the client, which you will help him to solve. Yes, it sounds a bit strange. But if you managed to step on the most sick callus, it is very likely that a person will purchase your product or service. That is, you need to find the client's problem, describe in detail how dangerous it is, and when the customer's cry "Well, what should I do now ?!", you need to show a good solution to this problem, in the form of your product or service.
4. And the last lines in the letter should give the client an answer to the question of why the order needs to be done right now! The reason must be weighty and call for action.

Very well work stories from the life of some person in a letter that had terrible problems and who solved them with the help of you. But here it is important to write an interesting story that will be carried away from the first lines.

Be sure to show the letter to other people whose opinion you trust. The more people read, the better.

Let them express their opinions without hesitation. If they mostly like it, then it's okay. Aerobatics - this is if they, while reading your letter, wanted to purchase your goods. If to them something seems not absolutely clear, it is not necessary to them to explain, in what sense. Because next to the client who reads this, you will not be.

Therefore, correct the text so that it is clear even to the student without additional explanations. This is called a talking letter.

Having launched a thousand speaking sales letters, you will get an effect much better than using mass media, which are designed for the crowd.

Imagine a hunter who came to the hunt and, not aiming, began to fire on both sides. There is, of course, a chance that he will hit the target. But how many cartridges will he waste?

However, even such a hunter is better than one who sits at home and does not go to the forest at all. He does not have a chance at all to get some booty.

The analogy is clear?

Any advertising is better than its absence.

But if you choose the right methods of advertising, then you just aim at the bull's-eye and snatch the competitors of the best customers from under your nose!

You do not do a single superfluous movement and you really can be called a professional!

Good luck to you and many customers!

And mailing letters will help in this!