How can I improve relevance? Search requests. Relevance Check

Despite the fact that modern search engines are trying to adapt as much as possible to users, searching for information on the Internet network does not become easier from this. All because every day on the web there are thousands of new sites. And the amount of garbage, which regularly hangs into the network, does not even count.

Relevance

Relevance is the term that indicates the degree to which the search result matches the user's expectations. In other words, if the user has found what he was looking for, the material found is called relevant. If not, it is called irrelevant.

Briefly about the main

Any modern search engine has its own algorithms for evaluating relevance, and not the entire site as a whole is analyzed, but every material that has been laid out on its expanses. As a result, adjusting to the requirements of, for example, the search engine "Yandex", no one can guarantee the same degree of compliance with the issuance of Google. Today, before you increase relevance, you have to spend a lot of time analyzing existing content. Only after that you can start practical actions.

How is relevancy determined?

The degree of relevance of certain information and the proposed query is determined using innovative search algorithms. They include the ratio of all key words to the total volume of the article published on the page. When creating a page, each search engine determines its optimal percentage of occurrence. And how to increase relevance in such a way as to rise in the issue? Many prefer to adhere to a five percent percentage of keys to the total volume of the text. But it also happens that the content authors face difficulties. The main problem of any webmaster is that any deviation from this ratio can lead to the page being moved to "ignore". In addition, a strong exaggeration of the percentage of entries will lead to the fact that the search engine will completely block the issuance, defining the content as undesirable for viewing (spam).

Initially, the relevance of information was determined by a number of internal criteria, for example, the frequency of keys in headings, the density of key phrases in the text, meta tags, text elements, and so on. As soon as the sites appeared that are used to redirect to the promoted resource, there was a need to modernize the search parameters to match the relevance.

Increase relevance

Increasing relevance is not very difficult. But it takes a long time, and this must always be prepared. There are a number of recommendations to improve the relevance of the page or the site as a whole.

How can I improve relevance?

• Keyword density. It is not necessary to put key phrases close to each other. For one CS, it is sufficient to place 2-3 exact queries. Approximately the same - in a diluted form. Sometimes it takes less entries, it depends on the size of the edited content. As a rule, the more material, the higher the number of occurrences.
• Naturalness. Despite the fact that key phrases in certain cases may seem difficult in perception, it is extremely important that the phrase from the query has the most natural appearance in the material. Before you increase the relevance, remember that the materials for publication, first of all, are created for new guests, and not for robots.
• Use of subtitle tags . The h1, h2 and h3 tags consist of level 1 headings and a number of subheadings (2, 3). There are also tags for smaller sub-headings, but more often h2 and h3 are enough. Inside the prescribed tags, the thematic headings are put, and they should contain the keys. If you can not properly enter the key, it is better not to insert it at all, otherwise the relevance of the requests will be violated.

• Keywords in title . As it was said above, in order to achieve optimal relevance, it is necessary to prescribe key words in the headings. This is done the way a user most often enters a search query. After the key or before it, additional words are inserted that are most appropriate in meaning. Ideally, the title will force you to click on it, interested the reader.
• Dilution and decline of key phrases. Inside the keywords, place other phrases, try to incline words or use prepositions.
• Highlighting key phrases by underlining, bold or italic font . It is not at all necessary to single out all the key phrases placed in the text. Quite enough and a couple of selections, which require mandatory attention to yourself. The most important thing is always to know the measure. With the help of tags, you can select a number of additional phrases that the reader should pay the utmost attention to. After all, the real benefit and maximum naturalness - above all for any reader.
• Drawing up descriptions. A correctly prepared description will certainly add a lot of new users to the site, directed from the search engine. In "Google" is used snippet (text block with a description that is under the heading of the site in the issue). In some content management systems, there are special plug-ins that can help you to make correct descriptions. Before you increase the relevance, remember: in the description you need to put keys, but here you need to know the measure. Otherwise - spam filters, ban.

Search query and relevance

In order for the site to be sent to users from the search engine, it will be only one presence in the issuance. It is necessary to strive to reach the top of the issue as much as possible.

Criteria that affect the position of the link of the site on the pages of issue in the search engines are conventionally divided into two broad categories:

• Text;
• Non-textual.

Already by name it is clear that the text criteria are the characteristics of the text component of the site. In this case, non-textual criteria are necessary in order to evaluate the links of the page. Text information published on the pages does not matter. The text criteria for verifying the relevance of words are taken into account at the stage of creating both articles and the site as a whole. Non-textual materials are available for processing after the website has been posted on the Internet and submitted for indexing.

Indexing search engines

When working with indexing search engines, it is important to remember that the search in the system begins only after the search requests have been entered and confirmed. It can be a word, a group of words, a phrase, a phrase and so on.

Very often when entering phrases, there is a semantic (semantic) gap. The search engine is in no way responsible for what the user thinks when entering text. The user, in turn, does not see any difference between the concepts of "wrong" and "correct" queries.

As a result, before you create a specific website, you must first familiarize yourself with the form in which users most often request information that interests them on the web. On the territory of the Runet there is only one source, which allows you to get reliable search requests - "Yandex. Direct."

Checking the relevance of the page

Of course, the determination of the approximate degree of relevance of the pages can be dealt with on their own, simply by reading the material. But what if there are more than one page of text on the site, and thousands or even more - tens of thousands? Self-testing takes too much time and effort. To facilitate the work, special online services were created, allowing you to check the relevance within a few seconds. Not every site owner prefers to ask for help, because sometimes it's clear that written posts have a high degree of compliance with search queries. Nevertheless, it is better to dispel all doubts and breathe a sigh of relief.

The simplest method for obtaining the exact degree of relevance is pr-cy, a specialized Russian tool designed for high-precision content analysis. The information given on this instrument indicates all that is necessary: the number of keys, the relevance, the density of occurrences, and so on. The service is convenient, but not as much as its competitor - MegaIndex. It is meant for website promotion, but in its functionality there are a lot of free tools that will be useful for the optimizer. Information is analyzed in two search engines simultaneously - Yandex and Google. Nevertheless, this service guarantees accurate verification of relevance with minimal error.

conclusions

Relevance - that's what you need to target any optimizer and site owner. By providing users with content that meets their expectations, you will achieve that the popularity of the project will grow steadily. Then you can not only good and high-quality to promote your site, but also decently earn on it. You just need to start working, and in the future come both experience and self-confidence. Good luck in your endeavors.