Create your own business - a shoe store from scratch

The most popular niche is its own store, it is in the trading industry that big money is spinning. Online or offline is a matter of taste, but if you open your store, it's best to create a website for it.

First you need to determine the product that you are going to sell. You can, for example, buy women's boots wholesale, sneakers and shoes. The main thing is to focus on the advantages of shoes. Your store is bound to be different from competitors: low price, exclusive shoes, high quality, variety of assortment and so on.

Brand

Choosing which shoes to sell, you need to build on the popularity of the brand, it is of great importance. People are much more loyal to famous brands and prefer to choose them than an unknown brand.

"Evento and Bludo" is a well-known and well-established brand in the Russian market. This footwear is distinguished by its bold originality and high quality, which is why attracts a lot of customers.

This is a beautiful and comfortable shoes, which is not embarrassing to recommend to the buyer. A characteristic difference in "Bludo" is a wide nose and a shoe with increased fullness. This footwear is aimed at a wide range of customers.

Trendy and stylish footwear from "Evento and Bludo" sells itself. This product can not be missed on the counter, since it differs from everything else. Experienced sellers know the value of this product.

The wholesale of this brand is an excellent solution for a starting business. You can get a good partner with whom you will lead long-term cooperation.

Where to open a trading point

The store should be in a crowded place, which should be prestigious. You do not go to buy exclusive shoes in the subway or near the bus station. Location plays a huge role, and for the newly opened shoe store it is important that it is noticed.

It is necessary to prepare a trade point in advance: make cosmetic repairs, install racks and mirrors, purchase all the necessary trifles, create the right atmosphere and so on.

Marketing

Advertising is an important component in the trading business. It is necessary to use this tool 100% to achieve the result. There are a lot of ways here:

• Site. When a person is looking for something certain, he first comes to the Internet. Therefore, it is beneficial when your site is on the first page of the search engine.
• Advertising on TV and radio. This is an excellent advertisement for a shoe store, but for a starting business it is too expensive.
• Leaflets and business cards. It's cheap, but effective. You can hire a promoter and put it next to the store. Motivate it in many ways: pay for the number of brochures distributed, pay extra for each buyer personally given to them, and so on.

There are many options for advertising, the main thing is to choose by the pocket and efficiency.

Business from scratch

It is necessary to draw up an elaborate business plan and calculate everything to a penny. The main thing is that the shop pays off, so it is better to think in advance all the moves in advance. The most difficult period is the first months.

All factors play an important role in the success of the enterprise: the urgency of the goods, the location of the store, the qualifications of the personnel, the advertising moves, the prices of the goods. If you take into account all the details and scrupulously approach the matter, then the success does not make you wait long.