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Collaboration is ... Collaboration is in fashion

Collaboration is a concept that has come down to us since the Second World War. Today's importance does not have such disastrous consequences for the world, and in some spheres of life even positively affects their development.

Definition value

Collaboration is the joint work of several people or organizations with common interests and working towards a common goal. Between them there can be an exchange of knowledge, although the presence of some competition for faster achievement of success is also possible.

Collaboration is a concept that is applied in all spheres of human life:

  • trade;
  • the science;
  • business;
  • music;
  • publishing;
  • education;
  • fashion.

The most famous collaborations: H & M

The success of the Swedish brand is associated with the production of good quality trend items and the introduction of well-known models and stars into the advertising campaign. There is also a collaboration of H & M with other popular brands of clothing and accessories.

For ordinary buyers in this case it is an opportunity to get the products of famous world designers at a democratic price.

For all time of existence of such direction the Swedish company cooperated with many well-known designers and stars of show business.

The famous fashion designers who worked with the Swedish brand:

  • Karl Lagerfeld, whose collection was bought in two hours.
  • Stella McCartney, who excelled in dresses in the style of bokho-chic.
  • Victor Horsting and Rolf Snoren, who presented a line of wedding dresses.
  • Roberto Cavalli brought his glamorous sexual aesthetics to the collection.
  • Matthew Williamson created flying dresses that were presented around the world.
  • Tamara Mellon created a limited edition of shoes, dresses and accessories with decorative carnations and crystals.
  • Sonia Rykiel represented collections of knitted goods and underwear.
  • Albert Elzab, who was able to realize his own extravagant aesthetics for mass market products.
  • Isabel Maran.

Collaboration is cooperation in the field of fashion for the creation of popular brands being sold. Two design houses work to create a single collection, but at the same time remain competitors in the world market.

Collaboration and show business stars

What is the collaboration, it is clear, however, what connects show business stars with this concept? In the modern world it has already become commonplace when a singer releases her collection of accessories, clothes or a new perfume.

For companies, this is an excellent opportunity to increase the number of sales, because the goods under the name of the celebrity will be sold at lightning speed. The star at the same time gets extra attention to his person, which never happens much.

Examples of such collaborations are insane:

  • Riana for the company MAS has created a collection of decorative cosmetics.
  • Natalia Vodianova developed a collection of underwear.
  • Kate Moss managed to create fourteen lines of clothing.
  • Madonna attributed the conclusion to the world arena "Dolce and Gabbana."
  • David Lynch in his 68 years created a line of sportswear for women, which no one expected from a famous film director.

This list can be replenished even further, as the stars of show business become more and more, and fashion trends do not stand still.

Attitude of designers to the concept

Most fashion houses cooperate or have cooperated with each other or with famous people. Collaboration in fashion has both supporters and opponents among designers.

Many of them believe that such cooperation is quite costly. In addition, it can be difficult to find professionals in various fields of activity.

However, there are a number of advantages in creating collaborations. The company can expand its audience, tell the world about itself, perhaps even learn something new. In cooperation, both sides benefit. So, the brand gets popularity from the new line of the famous designer, and the one, in turn, raises the budget for its subsequent developments.

The success of such cooperation is proved by the sale of a new line of clothing or accessories. The popularity and popularity of the designer in this matter plays an important role. Although happen in the collaboration and misses, without which the world of fashion is impossible.

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