Chewing gum "Turbo": detailed description and secrets of popularity

Those who are now about forty years, well remember what the chewing gum "Turbo". What is so remarkable about this product and why do many consider it to be a real attribute of the last century?

Interesting to know

Chewing gum "Turbo" for many is a memory of a distant childhood. Of course, because in the late eighties it was the subject of every teenager's dreams of the former USSR. At that time, our industry did not produce such products. This caused even greater interest in the product. In the early nineties the chewing gum "Turbo" became especially popular.

For children, it was both a food product and pleasant entertainment. The guys enjoyed enjoying the pleasant taste of chewing gum with pleasure and competed with each other in the art of inflating bubbles. Each child in his pocket could find these little fragrant "pads" in bright, colorful wrappers. Initially, chewing gum "Turbo" was produced only with the taste of peach. Later, other fruit flavors appeared. This caused even greater interest. The popularity of a simple, at first glance, product grew every day. Such excitement continued until the beginning of the 2000s, until the famous Wrigley, Stimorol, Dirol and Orbit replaced the favorite "pillows".

Pleasant addition

But the interest of children was not only caused by the product itself. They were also attracted by the surprise that was under the wrapper. This was the difference between the chewing gum "Turbo". Inserts were color photographs of various cars and motorcycles.

Most of them never appeared on our roads. Therefore, these pictures were the only opportunity to see such chic models. Naturally, they were of particular interest to the boys. In addition to the colorful image, each insert contained a serial number and minimal information about a specific car. In the photo were presented different types of cars, which enabled the children to collect whole thematic collections. Depending on the types of cars depicted on the inserts, the manufacturer produced three versions of the chewing gum:

1. Super.
2. Classic.
3. Sport.

Each of them contained a certain number of models. Aspiring to collect a complete collection, the guys exchanged similar pictures. Such communication was another pleasant bonus.

Bright wrappers

Candy wrappers from chewing gum "Turbo" were also collectibles. This involved both boys and girls. True, the collection turned out, as a rule, small. After all, bright wrappers differed only in color. And there were only four of them:

• red;
• blue;
• yellow;
• green.

The wrapper itself contained a minimum of information. Those samples that met on the territory of the former Union, usually included:

• The address of the manufacturer;
• Inscription soft bubble gum, which means "soft chewing gum";
• product name;
• Inscription no sticking, which translates as "unplugged";
• Mark new, which means "novelty";
• Flags with a picture of black and white squares, which are used for the signal of the beginning of the competition of racing drivers.

Collecting such collections in those days was not easy. Similar products in the retail network were not cheap. Therefore, few could afford to buy them whole packages. Usually, children bought chewing gum for pocket money received from their parents, or received as encouragement. But this only contributed to the growth of the desire of small collectors.

Manufacturer Company

Few know where the "Turbo" chewing gum actually began to be produced for the first time. The manufacturer of this popular commodity is the Turkish corporation Kent Gida. Studying the market and the desires of customers, the company's management came to the conclusion that the cartoon footage and decals that were used before in the Donal gums lost their former interest. Children always want something new. In order for a product to be bought, it must be something different from the rest.

The original inserts just became the very highlight, which allowed the new product to adequately represent itself in the market. Constantly conducting marketing research, the company's specialists eventually realized that interest in the classic models of cars fell significantly. Therefore, in 1999, the release of the Classic series was discontinued. And in 2008 the product was completely discontinued. Only five years later the new Turkish company PowerGum received all the rights to the famous trademark and continued the release of the popular chewing gum in the former format.