Arbitration traffic - what is it? Earnings on resale traffic

We must admit that for many of us the Internet has ceased to be just a means for entertainment. Someone managed to create a real business online, earn some initial capital and invest it for further multiplying.

Variety of ways of earning in the network

In fact, you can work and earn income on the Internet in various ways - there are many areas in which "there is money." The main thing is to be able to find them by spending a certain amount of your own time and energy.

One of the most interesting ways to earn money on the Internet is traffic arbitrage. What this is and how it can be earned, we will tell in this article. And in order for readers to understand more clearly what is going on, we will begin to explain in order.

What is traffic?

So, let's start with the general concept of Internet traffic. As you know, the network operates a huge number of sites that contain this or that information. If we need to read something, take some action, download any data, we go to the site. For its owner, each of the visitors can be called a common term - traffic. Therefore, summing up, it should be said that the traffic is the flow of visitors - people who came to the site.

If we are talking about arbitrage traffic, what it is and where this term is applied, then in this situation it should be about visitors who have switched to the resource from an advertisement. Obviously, the more traffic, the more a person who sells it can earn. However, even here it's not so simple: the types of visitors, depending on the criteria for their evaluation, are different.

"Purchased" and "search"

To begin with, you should determine that traffic is "purchased" and "natural". The first term is used when people who visit the site do this through an advertising banner placed on a commercial basis or, for example, a popunder-window. Its peculiarity is that a person is redirected to a resource for the reason that he is sent there by technical cunning or after he has clicked on the link.

The second term - "natural" (or "search") traffic is valued much more. They were christened visitors who come to the site from search networks. This means that such people are interested in the information posted on the resource, more. Therefore, they can make a purchase, register or perform another valuable action for the site owner with a higher probability.

When we are interested in earning money on the Internet, it can go both about purchased and about search traffic. With the first you can commit any actions - buy, sell or send to some commercial offers of partners; And if you have search traffic, you can sell it depending on what characteristics it has.

Criteria for evaluation

To determine how valuable are those or other visitors, you can use the analysis of traffic sources. For example, if you buy displays on a site with recipes, expect that the majority of traffic is women aged 25-45 years. To this we add the language of the resource (with its help we can determine which country came from the visitors) and many other factors. Arbitration of traffic (what it is, we will explain in more detail a little further) implies a detailed analysis of these and other features, which allows you to more accurately choose the way to monetize this traffic.

So that you understand what is at stake, let's say: to sell visits from visitors from the women's site to the portal about finance will be silly - only a small part of the transferred people will really be interested in this. Therefore, they will not bring commercial benefit to the owner of the financial portal.

Traffic Arbitration - General View

Earning on the Internet at arbitration is as follows. Visitors are bought and sold. This is done through advertising systems, for example, to a portal that sells, a banner is hung up, and the people who passed it are considered to be trafficked to another site.

Having bought visitors in this way, the one who deals with arbitration can profitably sell them. To do this, you need to redirect people, for example, to an online store page. Suppose that out of 100 people who have passed 3 will make a purchase, so the investments of the master of arbitration will pay off. Then such a scheme is put on the flow and scaled.

Where can I buy?

You ask, where can I get visitors, if there is no site? It's very simple - you can do it in several ways. First, agree with the owner of the site, which attracts visitors from search engines directly. For money, he will place an advertisement on which people will go.

Secondly, today there are many centralized systems for convenient interaction of buyers and sellers of traffic without the need to establish direct contact. With them, everyone can try arbitrage traffic - what it is and how well it manages to deal with it.

Thirdly, you can use large advertising networks from search engines like Google Adwords or Yandex.Direct, as well as platforms in social networks - Facebook Ads, VKontakte advertising and others.

Where to sell?

The same applies to methods for selling visitors. There are special affiliate programs for receiving SMS payments, sites with payment for performing actions on the CPA model and many other resources. You should choose which of them you should work with after determining the subject of your traffic. In particular, visitors to financial sites about loans should be directed to the sites for loan processing, and entertaining traffic (people who came to your site in search of a free movie, for example) would be more appropriate to determine for the same advertising. It is especially important to determine which offer will allow you to earn more if you are arbitrating traffic with small budgets. You simply will not have the resources to experiment. Although this, according to experts, is one of the key components of success - it is practically impossible to learn arbitration in theory.

"Bundles"

On the Internet, there are a lot of blogs and forums where people who deal with arbitration, describe their experience. In the same place, they often refer to so-called bundles - schemes that profitably buy and sell traffic. For example, one such is arbitration of telephone traffic. This is when you buy advertising on sites, which is visible only to users of mobile browsers. Further, these visitors are sent, for example, to the page for installing a mobile antivirus.

At one time, arbitrage mobile traffic was very profitable and could bring 200-300% profit per day (if you believe the reviews of those who dealt with it 3-4 years ago). Now this topic, of course, is less interesting, because it has received too many people.

The trend is this: the more innovative is the approach to arbitration, the more profit you can get.

Also, the most typical schemes are the acquisition of advertising in social networks, with further referral to partner pages of mobile games; The purchase of traffic in the networks of search engines for commercial offers; Placing banners on entertainment sites and redirecting visitors to the page for buying media content (movies, music, games) and so on.

The main thing is to understand: a quick rise in traffic arbitrage is, rather, beautiful stories that can be found on the net. As soon as you buy your first advertisement, the income from the user's actions on the partner site is more likely to be less than the cost of the purchase. Exit one - learn.

Training

Our article, of course, is devoted to arbitration, and we even tried to reveal some basics. But it is important to understand that this is very small - it is necessary to read not one hundred such articles and various information materials in order to at least understand the basic principles.

If you are interested in this type of earnings, you need to start learning traffic arbitrage. This is a purely practical approach, based on experiments. To learn how to successfully trade traffic, be prepared to spend for experiments not one hundred dollars, changing the criteria of visitors, directing them to those or other decisions and memorizing their mistakes. Only after that you will be ready to profit here.