What to sell in the online store: ideas. What is better to sell in an online store in a small city? What is profitable to sell in an online store in a crisis?

Business begins with an idea. Creating an online store involves a thoughtful choice of goods and services for sale. What is better to sell in the online store? This is one of the most difficult questions that faces a beginner entrepreneur.

In this article we will consider what to sell in an online store, the idea of creating a business online, what products and services are most often sold online, which determines the choice of products for the store. We will choose the most interesting options for sale in a small town. Also we will determine what is profitable to sell in the online store in the conditions of the current crisis.

What is sold in popular online stores?

The Internet is a global network through which you can sell almost everything. The world's most famous online store Amazon.com offers millions of products from 35 product categories, including electronics, household appliances, clothing, footwear, toys, jewelry and many others.

The largest online store in Russia, Ozon.ru sells products in 16 categories, which include even tickets for different events and travel packages.

What to sell in an online store: ideas

Most often online services specialize in 2-3 categories of products, so it is easier to develop and subsequently expand the product assortment . What is better to sell in the online store? For example, a website for clothing and footwear, when it reaches certain revolutions, may begin to offer jewelry and watches, thereby increasing its profits.

The Internet is visited daily by more than 3 billion people, which means that any of them can enter your site. Therefore, selling in the online store can be absolutely any product. However, the trade of one will be profitable, and the other will not be in great demand.

Sale of a unique product via the Internet

You can find sites where only one unique product is offered. It is known that it is profitable to sell in the online store you can one and the same thing, you can earn very well on it! For example, there is a site for the sale of fashionable now bow ties made of hand-made wood. Things made with their own hands with a share of creativity are popular, and their realization brings a solid profit to the owner of the site.

What is most often sold on the Internet?

What to sell in an online store? Ideas can arise after getting acquainted with the table below. Let's figure out what most often people are used to buying online. Analyzing the structure of Internet business in Russia, we compiled a table in which in order of decreasing are presented the popular commodity groups and the number of sites on which they are implemented.

Based on the data in the table, it can be concluded which products are most often sold. This indicates a high level of demand for them. But do not forget that where there is high demand, competition is also high.

In the table there are extensive commodity categories, and some niches in the subcategories of the goods are practically not occupied. Therefore, you should not be afraid of great competition - it is worthwhile to study more carefully the direction that you like most, and find a place in it for your online store.

What determines the choice of goods for the online store?

The definition of a product category for sale depends on several factors:

• Budget of the business project;
• The territory of the online store;
• Personal knowledge of the goods;
• Trends in the Internet business;
• demand for goods;
• Goods delivery possibility.

Tips for choosing a product for an online store

In times of crisis, many entrepreneurs who own online stores lose a portion of their profits or are completely ruined. It's all about reluctance to accept new conditions of reality and change methods of work. What to sell in an online store? Ideas and the selected product should be in demand. Here are some tips for determining the content of the site.

If the budget formed for starting a business is small, you should not choose expensive and exclusive products for sale. Also it is necessary to remember that large-sized goods require expensive delivery, so if the budget is limited, it is better to choose a medium-sized running product.

Choose the best product in which you understand. This will facilitate your future activities, you will not need to learn a lot of new information.

If you plan to work online store within a city, you should carefully consider the demand in it. The main categories of goods that are in demand are practically the same in almost all cities. But there are also those goods that are not represented in your city, although people will definitely buy them.

How to determine which product is the most relevant now?

In order to know what is actual to sell in the online store, you need to consider the trends in the field of sales through the Internet. It happens that in time to determine the future high demand for a particular product, entrepreneurs earn huge money! In the current crisis, the demand for some products has increased, and for others it has fallen. We propose to consider what is most profitable to sell in a crisis.

What price groups of goods are popular in the crisis?

What is it worth to sell in an online store in a crisis? In times of crisis, expensive and elite groups of goods are sold in a larger volume than before. The main buyers of high-value products are wealthy people who have certainly taken care of the stability of their well-being. During the crisis, rich people try to protect their fortune and invest money in antiques and art, jewelry.

The main drop in demand is observed in the middle price segment. This is due to the fact that people with middle income who are buyers of such goods fall in wages, other means are exhausted. They stop buying high-quality goods at average prices and try to save.

Cheap goods in crisis time are becoming more in demand. The general population protects the funds and seeks to purchase goods at a low price at the expense of quality. Cheap clothes, furniture, food and budget rest are in high demand due to the influx of cheap goods and services of people of the former middle class into the segment.

Thus, for the choice of goods for sale in the online store in a crisis, you can use two strategies:

1. To sell elite expensive goods for wealthy people.
2. Set up reliable mass supplies of cheap goods for the bulk of the population.

What to sell in a crisis in the online store?

Choose the goods for online service you need to take into account the modern realities. Do you want to find out what you can sell in an online store? Ideas that sell in a crisis, you will find further:

1. Industrial and construction equipment. Currently, due to the restriction of imports in Russia, many new enterprises are being created. They are trying to save on construction, so the equipment in use is in great demand.
2. Household appliances and electronics. Buying for a penny out of order equipment and electronics and repairing it, you can very well earn. People tend to buy inexpensive goods, so used machinery is in high demand.
3. Inexpensive food products. Food is something that you are trying to save during a crisis. Buy products will be in your online store, if you offer lower prices than competitors.
4. Auto Parts. Demand for new cars in crisis time is falling, so people try to repair old cars. Selling inexpensive spare parts via the Internet, you can earn decent money.
5. Jewelry. They are in demand as a reliable option for saving money. Exclusive and expensive jewelry is in great demand among wealthy people.
6. Inexpensive clothes and shoes. On it the population also saves, nevertheless it is absolutely necessary for everyone. Find a supplier with low prices and sell cheap clothes and shoes through your online store.

The demand for cosmetics and perfumery, ready meals, small household appliances is growing.

How to earn money from an online store without attachments

If your budget is enough only to create a website, then for sure you want to know what to sell in an online store without attachments. Through the online store you can sell discounts on goods! It is very convenient and profitable. After agreeing with the stores to sell their discount cards, you will earn on this. During a crisis, people tend to buy goods at a discount, so now this idea is especially relevant. In this case, you can fill the site with the goods of your supplier and enter the condition of 100% prepayment.

Thus, you will not need to spend money on the purchase of goods, and with each order you will be part of the money paid for it, give it to the supplier. On the Internet there are many sites that work in this way, many simply do not even know about it.

Ideas of an online store for a small city

For residents of the regions important is the question of what to sell in an online store in a small city? As you know, the incomes of the population of small towns are lower, therefore expensive goods offered online, they will not be popular.

The residents of smaller cities pay special attention to the quality of products. Inexpensive and good products will be in great demand among them.

So, we present to your attention a list of products on which you can earn when selling in an online store in a small city.

1. Inexpensive clothes and shoes.
2. Inexpensive ready food and food.
3. Goods second-hand.
4. Inexpensive alcohol and tobacco.
5. Auto Parts.
6. Budgetary medicines.
7. Inexpensive furniture of local production.

All these categories of products will be most in demand when selling online in a small city. Having created a website and filling it with a demanded product, you will ensure yourself a high and stable profit.

In the article we examined the main directions of the effective work of the online store and found out which products are most profitable to sell online. We wish you success in choosing the idea of business and its development!