Business plan of the bakery. Opening a bakery from scratch

Today, no one can be sure of the stability of their financial situation. Neither those who go to work every day and receive a monthly salary, or those who work for themselves, that is, have their own business. The word "crisis" has become a part of our vocabulary, and every new arrival has not surprised anyone for a long time. But, of course, not happy and again and again deals a significant blow to the wallet. And yet, who is in a better position in case of problems? Certainly not hired workers, who, in the case of cutbacks, find themselves on the street without a penny in their pockets and with more or less acceptable prospects to find a new job. The road in this case is one - on the labor exchange. However, most often this way leads to nowhere. While the owners of their own, albeit small businesses, are in a better situation, even though their incomes noticeably fall. Nevertheless, they are, albeit small. In any case, it is always possible to pay taxes and earn a living. That's why many people today are thinking about how to open their own enterprise and start working for themselves. True, there are problems in this regard. Virtually all more or less profitable in terms of conducting niches for a long time are occupied, competition in the market is the most severe, it is rather difficult to find a suitable option that will really bring income. In this case, it is necessary first of all to pay attention to the enterprises that produce literally vital products that are in demand at any time and in any crisis. For example, bread. Therefore, today we want to present you with a detailed business plan for this enterprise. So, how to open a bakery?

A few words about the service itself

Before you start to develop your own detailed business plan for a bakery, you need to decide what you are specifically going to do. Because this kind of activity involves several options. It can be a full-fledged enterprise. That is, you will fully implement the entire production process, from the manufacture of dough and baking products to its implementation. As for the latter, here, working on the concept of the future enterprise, it is expedient to immediately include in the list an item providing for the opening of own outlets. Or, to develop a business plan for a cafe-bakery, that is, an institution in which both production and sales of products will take place at once, in one place. In this case, it is worth considering to include in the assortment of products not only their own pastries, but also other dishes and drinks. For example, syrniki, pancakes, pancakes, ice cream, desserts, tea and coffee. At once we will tell: such enterprise demands presence of enough solid starting capital, but also its profitableness really impresses.

The second way is to work with semi-finished products. In this case, the best option is to open a mini-bakery. The business plan should be made taking into account that you will be engaged in purely baking, buying a ready-made dough and selling your products through intermediaries. Investments will be needed less, but the profitability of the enterprise will not be so high.

As a third option, you should pay attention to the franchise. Having invested a certain amount (sometimes very significant), you will get a ready-made enterprise with developed and fully certified technology from the promoted brand. The variant is not bad, but it is accessible, as a rule, only to those who live in a more or less large settlement.

If we summarize the information: experts recommend paying attention first of all to bakeries carrying out the full production cycle. Yes, we need investments, and very significant, but such an enterprise pays off more quickly and brings a good income. It is for this reason that we want to present you the business plan of a bakery full cycle of production. By the way, using it as an example and reworking, you can, if necessary, create your own concept of a mini-enterprise.

A few words about the business plan

Competent planning of the future enterprise is the basis of success. This strategic document requires careful consideration and consideration of all the conditions in which the businessman will work. And those who think that it is enough to count the costs of opening and planning revenues on paper is profoundly mistaken. Naturally, the financial component is the basis of everything, but not the only item. The business plan should be a detailed instruction, become a step-by-step guide for the future entrepreneur. And it should include absolutely all the points that describe the stages of business opening: the legal component, the analysis of competitors, the choice of premises and personnel, the advertising aspect, and much more. And so further we want to present to your attention the business plan of the bakery in a phased version. So, which items should you have in your guide to action?

Analysis of the future business competitiveness

When developing the concept of an enterprise, it should be understood that you are by no means the only clever person in your locality. Most likely, a considerable number of entrepreneurs have been working in this segment for a long time and quite successfully. In addition, state-owned bakery combines, whose products are on the shelves of all stores, will seriously compete. How to survive in this case? We need to analyze the market and develop our own, unique assortment of bakery, more precisely, the products that it will produce. Only high-quality bakery, made according to the original recipe, is able to attract the consumer. The banal bread-bricks can be bought by a person in the shop at the entrance to your store, he certainly will not go. And even if at the same point there are two kinds of this brick - yours and the state production, most likely, it will give preference to a more habitual and, probably, cheaper product. By the way, it is based on the assortment, you will need to develop and some other items of the business plan, for example, the purchase of equipment, recruitment.

Registration of an enterprise

After you have made some calculations and came to the conclusion that the case will be profitable and you will "pull" it, it's time to start registration. Without this step, you can not do anything, since the notorious "piece of paper" is still at the forefront of any enterprise. When developing a business plan for a bakery, decide how you will work. There are two most acceptable forms for your activity - IPP and LLC. The first one - less expensive both in time and in financial terms, is most suitable if it is planned to create a small enterprise with a minimum number of hired personnel. The second one, in addition to registration, requires a lot of measures to create a charter, a legal address, an account opening, etc. manipulation. Typically, it is most often used in cases where a business is founded by several people. For the most part, beginning entrepreneurs are starting to register with IP. In addition, you will be asked to choose the type of taxation. Experts recommend to stop their choice on UTII (the so-called fixed rate of single tax).

Suitable premise

Next, you need to consider the selection of the room. As a rule, most likely, at first it is necessary to remove it, but it is not superfluous to include in the lease and the point about the possibility of subsequent repayment. Special requirements should be placed on the premises. First, the location. Naturally, in a sleeping area rent will be cheaper than in the center, nevertheless, it is sometimes inexpedient to save on it - if only because if several people from the outskirts look into your bakery a day, your business will die in just a month. Therefore, it is necessary to focus on the following factor: the premises under the bakery should be located in a place with a large cross, that is, where there is a large number of people. But, of course, not side by side with the institution of this type. The second requirement is the area. It should be (assuming that you will sell products on site, and this is most desirable) at least 150 "squares". And since you are going to produce food, you need to have a sewage system, a water pipe, utility rooms and a bathroom. In addition, making a business plan for a bakery, do not forget to include in it and the cost of repairs, which, even if cosmetic, is likely to have to be done.

Equipment for bakery

Since you start your business from scratch, and even plan to implement your own products with your own hands, you will need to acquire literally everything - from production and trade equipment to household appliances and personnel. You will need, first of all, a stove, a flour sifting machine, a dough table, a raspberry cabinet. Do not interfere and freezer. This is the minimum that you need to buy at first. Further, in process of strengthening of the positions in the market, business can be gradually expanded and bought the necessary units. In addition, you will need to purchase trade stalls, a special showcase for baking, as well as storage cabinets. Since this item of expenditure is the largest, it may be necessary to consider the purchase of second-hand units. Sometimes, by the way, you can buy very high-quality equipment for a bakery for half the price.

Staff

If you yourself are not a professional in the matter of creating bakery products, you should puzzle over the search for an intelligent technologist. Also you will need directly baker-confectioners (two people per shift) and two sellers. As for the cleaning lady, at first it is possible to distribute her duties between the main personnel, for an additional fee, of course. You can also not take an accountant at first. With some knowledge, all calculations can be carried out independently or by using the services of a so-called third-party specialist.

Permitting papers

After all the previous items have been completed, you will need to obtain a permit for activity from Rospotrebnadzor in the form of a relevant conclusion. In addition, representatives of the fire supervision service should give kindness to work. And also it is necessary to pass the procedure of certification of conformity in the federal agency for metrology and technical regulation. We must also remember that bakers, confectioners, sellers, and technologists must have a valid medical book.

Selection of raw material suppliers

To explain that both the quality and the appearance of baking depend on the raw material, even an amateur does not need it. In addition, the financial side of the issue also matters - it is desirable to carry out purchases at the lowest possible prices. Therefore, the issue of choosing serious, trustworthy suppliers must be seriously considered when drafting a business plan. It should be understood that if the same flour can be purchased in large batches, then perishable products like butter, cream, etc., taking into account the specifics of the venture, it is necessary to purchase in small quantities. Therefore, it would be worthwhile to find a good intermediary, the best privateer, who will always be ready to understand your problems with understanding. By the way, in this regard, it is very beneficial to cooperate with farms. It is recommended to engage in the search for suppliers in the production process, concluding oral agreements with them, and purchases should be made immediately before the launch of the bakery.

Advertising

Making up a business plan for a bakery, this issue should also be given attention. There is no special need to expand a large-scale advertising campaign, however, some steps are still worth taking. Pay particular attention to the sign and name. The first should be bright and attract attention, the second one should be made euphonious and so that it is associated with the type of output, and was not killed. Agree, a bakery store called "Pyshka" can be found literally in every city. Therefore, when creating a name, you have to work hard and try to come up with something of your own, original. In addition, who knows, perhaps, just at this moment you are creating a true brand, which after many years will be recognized throughout the country.

Justify themselves and bring results such methods as the distribution of leaflets, a sign on the advertising stands of ads. Holding numerous actions in the form of morning or evening discounts and similar events will contribute to the work of word of mouth - that is, satisfied customers will talk about you familiar and deliver new customers in this way.

Financial component

When designing a business plan, this component should be worked out with special care. You started a fairly expensive enterprise - the bakery opens from the ground up, so, most likely, you will have to take out a loan to carry out the plan, and therefore all the calculations have to be checked and rechecked. In addition, by calculating how much money it will take to buy the same equipment, it should be understood that there is no need to buy, say, a counter from natural wood, it is quite possible to manage its plastic counterpart at first. The same goes for the same furnace, for example. Why do you buy expensive products from a well-known brand? Today you can buy quite decent equipment from a Russian or even a Chinese manufacturer at a reasonable price. So, we calculate the costs:

• The purchase of equipment will take approximately $ 50,000.
• On all kinds of inventory and furniture - about two.
• Rent (per month) will cost approximately 2-2.5 thousand dollars.
• Repair of the premises - another 5 thousand dollars.
• Documentation processing - $ 500.

Counting. One-time will have to pay about 60 thousand dollars.

Monthly costs:

• Rent - the same 2-2.5 thousand dollars.
• Salary (baker, technologist, seller - in general, the entire staff) will require about 5,000 dollars a month.
• The communal service is 500 dollars.
• Advertising - 300 dollars.

That is, a month will have to spend about 8-9 thousand. Plus the cost of purchasing raw materials. As practice shows, the net income of a bakery, after payment of the tax, is about 3-4 thousand dollars. According to experts, this type of business is able to recoup itself within a year and a half.

It is clear that these figures can be called sufficiently averaged and capable of varying depending on the terrain in which it is planned to open a bakery. After all, for example, rents in Moscow and the provinces are different concepts. As well as salaries. Nevertheless, such an example of a business plan of a bakery can be taken as a basis, even if you decide to open a business in a small city. The equipment, as is known, has the same value both in the capital and in the district. As for some other expenses, they can simply be recounted to their localities.

Conclusion

We tried to explain in as much detail as possible how to open a bakery from scratch. And we can conclude that, with the right approach to business, this type of business is quite profitable and capable of bringing a normal income to the owner. However, if a decision is made to open such an enterprise, it is necessary to have a carefully developed business plan in hand, which will become the key to success.