Plan for writing a business plan (example)

Each successful entrepreneur can confidently state that a competently drawn up business plan acts as one of the most important elements in the formation of his own business. Understanding how to properly design a future enterprise, you can predict a positive result when you contact a credit institution or an investor. Let's consider the basic rules of writing a business plan.

Purpose of the document

Writing a business plan (an example of the project will be discussed below) can be implemented in various ways. For this, there are various methodological recommendations and manuals. However, in most of them, the information is very specific and understandable only to economists or accountants. At the same time, all start-up entrepreneurs need to draw up a business plan. The document is necessary for submission to the credit organization, obtaining a loan from the investor for the development of the business at the initial stages. In addition, the business plan allows you to see the upcoming and coming goals, to forecast the capital investment at a particular stage of the enterprise development, to foresee the moment when the first profit is received, to calculate the total income from the activity.

Specificity of enterprises

To obtain a loan for the construction of a factory or factory, it is more appropriate to contact the relevant organizations that can provide expert assistance in writing a business plan. In this case, the document will contain economic calculations and be supported by financial documents drawn up according to all rules for their execution. The business plan drawn up in this way can be directed, without hesitation, to both foreign investors and domestic credit companies. However, in this case it should be understood that the services for the design of the project of the future enterprise will not be cheap. To open a mobile outlet or a repair point for clothes or shoes, for example, there is no need to study in detail the investment climate or calculate industry risks. In this case it will be sufficient to organize production competently, to determine the sales market, to predict the payback period of the enterprise. The program for writing a business plan for such an activity will be clear to the novice entrepreneur.

An Important Moment

Entrepreneurs who have a lot of experience in doing business do not recommend unconditionally rely on the experience of acquaintances or friends and only on their intuition. The forecasting of activity does not appear as an obsolete component of socialist reality. Planning is an important element of modern business. Analysis of payback periods, determination of periods of investment, development and subsequent returns are the most important aspects, even with a relatively low capital investment. Concepts such as "market" and "plan" are fundamental in the East and the West. At the present stage of development of the economy it is enough to adopt the experience of successful companies and get positive results.

Sample of writing a business plan

The project of the future business is necessary for the investor, the credit organization, and also the businessman himself. The structure of writing a business plan includes a number of mandatory items. These include, in particular:

• Introduction;
• A brief description of the future of the enterprise;
• Characteristics of services / products;
• Evaluation of the sales market, competition, investment risks;
• Plan for the formation of production;
• Forecasts for the sale of services / goods;
• financial plan;
• Organization of management;
• Staffing;
• attachment.

Adaptation to the Russian market

The above plan for writing a business plan is recommended by Western analysts. However, in the practice of domestic entrepreneurship, some of its points require clarification and additional decoding. So, taking into account the specifics of the Russian business sphere, a section should be included in the plan for writing a business plan, in which an adequate understanding of the problems and questions relating to the quality of services and goods is disclosed. Here it is necessary to give possible options for their solution. Also, in the plan for writing a business plan, it is expedient to include a clause describing the ability to competently manage and regulate the cost of services / products. In the same section, it is worth revealing ways to ensure its competitiveness. Another additional point will be a clear vision of the prospects for the development of the enterprise, guarantees in the ability to bring the matter to an end.

Plan for writing a business plan: independent work

First of all, it is necessary to clearly evaluate the competitiveness of the expected services or goods, analyze the sales market, the timing of the receipt of the first profit, the time during which the investment will pay off itself. The next stage will be the determination of the amount of necessary capital investments. Experts recommend dividing the investment into several parts, supporting the rationale by appropriate calculations. Given the above points, it should be understood that the self-made business plan may radically differ from the above structure. It should also be noted that the forms of the project, regulated by norms and standards, do not exist. Each entrepreneur has the right to independently establish a list of items, the amount of documentation for the planning of the enterprise. However, if external investment is required to open a business, one should still adhere to the above scheme.

Introduction

This section of the business plan is a presentation of the future enterprise. It is necessary to describe the type of activity in an easily understandable form in the most optimistic light. It often happens that the introduction is the only section that the investor himself reads and makes a decision immediately - to take the project into development or to reject it. The study of the remaining parts, in which calculations are displayed, market research, financial justification, he will instruct his specialists. However, as practice shows, it is the introduction that decides the fate of the project. This section should be short and capacious at the same time.

Characteristics of the industry and enterprise

This is the next important part of the business plan. This section gives a general description of the enterprise and industry:

• Financial indicators.
• Staffing.
• Direction of activity.
• Company structure.
• List and description of services / products.
• Prospects for development and so on.

The section should contain the characteristics of the proposed production, a number of technological aspects. These points should be described in a simple and accessible language. It makes no sense to go into the terminology, use professional style. In this case, it is enough to point out the uniqueness of services or products, the demand in the near and foreseeable future. You can also draw the investor's attention to the advantages of the proposed products.

Marketing research

Here it is necessary to describe the conditions under which consumers become customers of the enterprise. The section outlines the methods of stimulating sales, creating a positive image, the distribution of services / goods. The marketing plan includes a list of advertising costs. In essence, one should justify how and why consumers will purchase a service or product.

Production

In this section, it is necessary to describe the technological processes. Here, the characteristics of the premises are given, the established requirements for equipment and personnel are indicated. The production plan should also describe suppliers and contractors.

Organization of the enterprise and financial component

The business plan should contain a characteristic of the form of management, the tasks of the specialists of the administrative apparatus. For the domestic investor, a summary is needed for each member of the management department. In this regard, this section should list the partners, noting the most truthfully and objectively the contribution of each of them to the development of the enterprise, the functional duties and role in the company. In the financial part, economic calculations are given. In particular, a table of incomes and expenditures is drawn up, a balance is projected, variable and direct costs are specified, costing is performed , and so on. Usually in this section three forecasts are developed: realistic, optimistic and pessimistic. They are displayed in the form of graphs.