What is an iPod and why is it so popular

The player for playing music - that's what the iPod first generation, which appeared in 2001. Then Apple only developed a new market, and no one could guess what incredible popularity its products will acquire after a decade.

Today, the iPod player can be used to view video and images, connect it as a portable drive to a computer and video equipment. Yes, and that such an iPod Touch, as not a fellow iPhone, only devoid of the function of the phone. But let's start in order.

Apple's success is attributed to several factors: the unique design of its products, the use of innovative technical solutions and competent marketing policies. Consider, for example, what the iPod 2001 is. It used the most compact hard drive that one could find at that time. The successful location of the navigation buttons, which in time will turn into a well-known wheel TouchWheel, fits into the recognizable concept of design from Apple. And above all - the highest quality headphones and the development of music formats that preserve the most reliable sound quality.

No doubt, the iPod was always an expensive toy. Offering the best, Apple is betting on the status of its products. Even the iPod Mini and replacing it now Nano is more expensive than its counterparts. But buying an iPod, you get not only a player, but also an image. Perhaps these explanations are enough to understand why the iPod generally gained popularity in its time.

Let's talk now, what is an iPod in terms of marketing. At the moment, there are 4 iPod models, designed for different groups of customers. If you only need to listen to music while walking and playing sports, iPod Nano or iPod Shuffle is suitable . For fans of multimedia entertainment and devotees of all the newest and "heaped up" iPod touch is offered. And if you, on the contrary, are conservative and prefer to have more opportunities for a higher price, for you the model Classic is made.

IPod has become a kind of protector and savior of the music industry, as the company has always supported US copyright legislation . The software on the device works in such a way that you can download and download ringtones to the player only from one computer. This is most likely to be the personal computer of the owner of the player. It installs the iTunes program, which is necessary to manage the contents of the iPod.

It is assumed that the owner of the iPod will buy music and other content in the Apple Store. Since not everyone agrees to pay more than the cost of the device for its content, there are lots of instructions on the Internet about how to flash an iPod, and on free resources periodically post new items of music and movies purchased in the Apple Store. However, more and more people agree that it is still necessary to pay for high-quality digital goods. In the iPod content store, you can find things that you will not find anywhere else on the Internet.

A device that combines all the best and exclusive - that's what an iPod is for its owner today. It is an excellent instinct of Apple on the demand for exclusive things our player and other devices have won their popularity today. And it is still growing.