Watch Morgan - the history of the brand

When post-war Europe was liberated from ruins and moved on to the long-awaited peaceful life, its economic recovery began. It is at this time there are new fashion brands. One of them was the brilliant Morgan, founded in 1947 by sisters Zhoselin and Odette. In the beginning, the company produced only lingerie, which, by the way, later became no less popular.

Release the watch Morgan company will be much later. Zhoselin was an original and talented designer, and Odette - a very capable manager. Very soon, the sisters' abilities brought popularity and fame to the brand.

By the beginning of 1975, a small family enterprise at that time received an impetus for further productive development, when the company was managed by a little-known Pierre Baruch. Thanks to his efforts, the company received solid investments and concluded several serious contracts.

In 1983 Claude Bismuth joined the company management. He came up with his ideas about expanding production. In addition, he suggested moving the company to Sentier, an area that later became the heart of the famous French textiles. Two years after the creation of the new complex, Morgan became the largest enterprise in France in terms of output, using its own raw materials. Having won the French fashion market, the company did not stop there, it boldly entered the European market, and then the world market of branded clothes and accessories was submitted to it. In 1997 the Morgan boutique was opened in Russia. To date, Morgan has 575 stores in 57 countries around the world.

Having achieved great success in the production of stylish clothes, the company starts producing various accessories - perfumes, glasses, toilet water, belts and watches. Originally accessories were not issued in a separate collection, but were just an addition to the fashionable clothes of Morgan. But in 1988 the situation changed when the accessories store was opened. From that moment they began an independent life. At this time, the buyers first saw the Morgan watch.

This is a bright accent in the image of the "girl Morgan" - airy and light, naive and romantic, and at the same time seductive and sexy. Each collection of watches always produces a furor, and the original and unusual design instantly becomes a trend. Morgan watches correspond to the basic concept of the company - they are recognizable, fashionable, inexpensive and at the same quality.

When creating new collections, the company boldly experiments with form, color, materials. All samples are original and unique: even within the same collection it is difficult to find two identical samples. Morgan - the watch is universal. They can be worn at work, studying, for an evening walk with friends.

A feature of this watch is a miniature heart, which in different versions is present on all models of Morgan. Women's watches often in their design have the name of the company. For example, in the last collection it is played with all sorts of straps and chains of a bracelet.

The Morgan watch is a modern design, quite affordable price, excellent build quality. They are harmonious, yet they give a feeling of joy to every owner.