To be or not to be H & M in Minsk?

The design of the famous brand is born in the specialized center of Stockholm. 100 designers from different countries are working on the creation of projects. The famous European brand H & M presents clothes in almost 4000 stores around the world.

How it all began?

H & M was founded in Sweden in 1947. Her ancestor is Erling Persin. The original name of the company was Henness, which means "for her". A small company specialized in the production of women's clothing. High quality, democratic prices, accounting for the latest trends quickly brought popularity. There are branches in neighboring Scandinavian countries.

In the 60s Erling Persson purchased a store for hunters and fishermen Mauritz Widforss. The name Henness & Mauritz has appeared, however all over the world is more known A brief abbreviation for H & M. Expanded company begins to produce men's and children's clothing.

Since the beginning of the 80s, the company's son, the son of its founder, Stefan Persin, has been leading the company.

Today, H & M's subsidiaries are in Europe and in Asia. And stores are open not only in London, Paris, New York, but also in many cities of Eastern Europe. However, it is impossible to find H & M stores in the shopping centers of Belarus.

What prevents the emergence of H & M (HM) in Minsk?

Brands and Minsk

The situation with the shops of branded clothes in Belarus is ambiguous. The vast areas of the shopping center in Minsk, where last year the French clothing Promod, male brand Springfield, was empty. The store of expensive Italian linen Yamamay was closed. This can be explained by the fact that the residents of Minsk had to afford expensive clothes worth several thousand Belarusian rubles.

One of the main advantages of the Swedish brand is its excellent quality at an affordable price. What explains the absence of H & M (HM) in Minsk?

Experts believe that the Belarusian market has its own nuances. One of the obstacles is the small solvency of citizens. And although commercial centers have become more accessible to tenants, in general the payment for square meters remains high, not every tenant will be able to "pull" it. Therefore, branded stores H & M (HM) in Minsk is not in a hurry with the opening.

Opinions

To find out the testimonials of the buyers directly, it's enough to walk through the shopping center and listen to their opinions.

All of them believe that H & M is a good brand. After all, these are clothes for adults and children, including teenagers. Only in Belarus it does not exist. Many complain that the clothes of this brand have to travel to neighboring republics, for example, to Lithuania.

However, there are less demanding customers. By the way, young people say that HM clothing in Minsk is often sold in stock shops.