The largest tour operator in Russia. Rating of major tour operators in Russia

The state of the tourist market in Russia is currently the subject of close attention of the public. In the conditions of economic instability of state and global scale, business is in a rather complicated situation. An indicative situation in such a sphere of high-risk entrepreneurship, like travel. The collapse of a number of companies included in the rating of major tour operators in Russia, caused panic among exotic fans. Any emergency incident in the sphere of travel becomes resonant, as it touches different areas of social responsibility of business.

To form a program of rest, you need to combine the efforts of several service providers: air carrier, foreign partner, hotelier, insurer, transfer company.

Each of the counterparties carries its share of the risk. One link does not work - the client's trip will not take place. The list of major tour operators in Russia is thinning out, and companies from dozens of the strongest players in this market are disappearing. How in this situation to guarantee a trip without problems? We will try to find the answer to this question.

Reliability criteria

Travel agents and agents are the main participants in the travel market. What is their fundamental difference? Tour operators form the product and pay a financial guarantee in case of risky situations. Agents sell the product on the market and receive a certain bonus for cooperation. The main responsibility (both moral and material) for the result of quality falls on the developer. Let's consider, by what criteria it is possible to evaluate it and make a conclusion about who is the most reliable tour operator in Russia.

The official state system that provides reliable information about the market and its main players is the sectoral ministry. Rosturizm experts recommend that companies be evaluated according to the following criteria:

• Volumes of services.
• The amount of financial guarantee.
• Length of stay in the market.
• Sales policy.
• Business reputation of the company.

Let's try, adhering to this scale, to assess the market, determining who is the largest tour operator in Russia.

Quality and quantity - which is more important?

The scope of services is an indicative measure for the evaluation of the largest market participant.

According to the Federal Agency, which is publicly available on the official website, the largest tour operators in Russia in 2014 (in the list - 21 representatives) in the traveling field of travel provide a financial guarantee of more than 100 thousand rubles.

In the first five positions we see the following companies: Solvex-Tournai (4 550 927 thousand rubles), Neva (3,684,068 thousand rubles), TT-Travel (1,117,115 thousand rubles. ), "Southern Cross" (833,335 thousand rubles.), "Europort" (933,484 thousand rubles.). The paradox is that three of the five listed tour operators did not cope with the situation and were forced to stop their activities, failing to fulfill their obligations to customers. All of them functioned on the market for more than 10 years, had a good reputation and were among the top 10 tour operators in Russia.

Financial guarantee - can it be a security assurance?

When targeting this indicator, you should find out the rating of the insurance company that provides guarantees.

There are cases when the image of a socially responsible tour operator suffered because of the reputation of the insurer. Can the amount of financial guarantees serve as a confirmation of quality and reliability?

If we turn to official statistics, the largest amount of insurance coverage was the ruined company "Solvex-Turn", which is included in the rating of major tour operators in Russia. He was 450 thousand rubles. A significant percentage paid for the company "Ascension". She, in turn, was not able to cope with the obligations that had arisen ... The answer to the question is obvious.

Service Delivery Period

Unfortunately, this criterion is not always the basis of reliability. All the "burst" tour operators in the current season were age-old ... In the geometric progression to the seniority problems were added. There are indicators of dynamic development: the change in data on sales, directions and other indicators of the tourism market. The problem is one - there is no single paradigm for assessing statistical data.

The largest tour operators of Russia in 2014, who declared their insolvency, had the experience in the market from 10 to 20 years! Therefore, the fact of a long stay in business does not say anything, if it does not have confirmation in the positive dynamics. And it is important that there is a personal responsibility for its provision.

Sales Policy

It is noticed that dumping is the satellite of the collapse of the company. But how to distinguish it from the policy of moderate prices achieved as a result of a long-term relationship with the host country? There are a number of tour operators, in which nothing "burns." With moderate prices and considerable weight in the business environment, they steadily increase the number of regular consumers.

LLC "Pegasus", included in the list of major tour operators in Russia, began its activity with steep dumping.

This operator in 2008 "crushed" the regions on the policy of low prices. Cheap was everything - and hotels, and maintenance, and service ... Not particularly changing the approach, the operator inflated prices, once captured a significant segment of the market. But the reputation of cheap tours from Pegasus allows him to receive super profits.

The roots of the operator are in Turkey, it is less dependent on the domestic financial market. There is a strong marketing strategy: a genuinely convenient booking system, a network approach to sales, a flexible system of working with agencies and a high percentage of remuneration. The Russian mentality is also taken into account - "cheaper" and "longer". The operator remains active at the moment.

business reputation

Very curious criterion. With different tricks how to understand that, for example, the largest tour operator in Russia 2014 of the year LLC "Solvex-Tournai", which has 4.5 million rubles. Turnover, was incapacitated with all the experience, income and other business regalia? The company of the same name with the prefix "Travel" works, and successfully ... Where to find the ends? And the company "Sanmar" (it is also the "Operator of profitable tours")? How to determine who is more reliable? Or is it a maneuver called "leave to stay?"

In games with brands and the expert it is difficult to understand, and what to speak about simple buyers? How can the reliability of the tour operator be assessed by people who have no idea of the specifics of the market, which is important to one thing - will their trip take place or not? It is unlikely that goodwill is an available evaluation criterion.

Rating in figures

In order to navigate here and now in the situation and make a decision about the reliability of tour operators, we will use what is freely available. Let's look at the biggest players from the standpoint of official statistics. Below are those that are included in the register of tour operators in Russia.

Let's enumerate who is in terms of sales in the first positions. We consider only those market participants whose data are officially published to determine the top 10 tour operators in Russia, Acting at the moment.

Ten officially the strongest - let's get acquainted

The largest tour operator in Russia, according to the register, is the founder of a professional association of the Russian scale. He is also the official agent of the St. Petersburg administration - SOLVEX-TURNE LLC. He stopped working on September 8, 2014. The next in the rating - firm "NEVA" - the operator with the experience also informed about the termination of work with the standard wording "impossibility of performance of obligations". The quantity does not pass into quality (under certain conditions, especially in the Russian economic environment).

The rating of major tour operators in Russia, which have a financial guarantee of 100 thousand rubles, included the trademarks "Natali-Tours" and "TEZ TOUR".

For their popularity there are different criteria. They are brands in their industry. The trade mark "TEZ TOUR" is distinguished by the quality of customer service on the ground, programs of island VIP rest, qualitative selection of consultants.

As for "Natalie Tours", this trademark is characterized by a unique recognizable and elegant style. The qualitative service of this operator is worthy of high evaluation: the level of hotels, the variety of programs, stable pricing policy. I want to believe (otherwise you will not say) that this operator will continue to please consumers with its quality service and a palette of suggestions "from Natalie".

On the systemic crisis in tourism

Why there was such a situation of instability in the demanded sphere of services? Can the largest tour operator of Russia become a reliable guarantor of the planned holiday? Briefly summarize the results.

The crisis in the sphere of tourism is systemic. Moreover, it is resonant, since it is tied to the complex nature of international-level services. When the activity ends, problems of a wide range are revealed: questions arise for banks, insurers, carriers. International norms for resolving problems also do not always adequately withstand the test of civilization.

The state bodies themselves are not ready to recognize the systemic nature of the problem. It's easier to find the last one. The largest tour operator in Russia was a fraud. Thus, there is a modern theater of the absurd: for decades, a reputation has been won, and overnight someone deceives thousands of travelers.

Useful advice to cautious tourists

In conditions when operators can not, and the state does not want to give guarantees, it is necessary to minimize risks when buying a trip and bear in mind:

• Quantitative performance indicators can not serve as an assessment of quality in the current system of economic indicators.
• To buy a tour is safer for a short time before it starts (not to be confused with the "burning" one).
• It will not be superfluous to check the availability and condition of the reservation on the website of the operator or the carrier.
• Carefully consider the composition of the package of documents, with which you can get acquainted before the conclusion of the contract.
• Check availability of information about the tour operator in the contract.
• To consult in an independent travel agency, which is interested in preserving the client and his trust.

• Assess the reliability of the operator in dynamic, rather than statistical indicators (whether there has been growth or decline in volumes, programs, investments in recent years).

And an easy path to a dream!