The key word is ... Keyword selection. Keyword Statistics

Nowadays the Internet occupies the main place in business and everyday life of people. However, to realize your products, placing it on this or that Internet resource, is a whole art. What to say, create a website, be able to creatively describe your product and attract more visitors - all this is worth sweating. Recently, the Internet has a lot of advice on this topic. We, too, will not lag behind the general trends. Let's consider how to make it so that you are interested in buyers by correctly composing the texts for your sites.

Not the least role in writing the marketing text is the correct selection of keywords. What it is? Where should they be used? How to choose the right keywords? Below are some practical recommendations that you can use to succeed in Internet marketing.

What are keywords?

To put it simply, the keyword is the word that is part of the main phrase that users enter in the Internet search engine. This expression is the same as the key query - these are a few words that most often come to people's minds so that they decide to search for them on the search engine. Apparently, their importance can not be overestimated. The key word is what we need to learn how to pick. Next, consider how to do this.

Why do I need keywords?

From how correctly you choose the right expressions, it will depend on how often visitors will get to your Internet resource, bypassing your competitors. Probably, there are still people who create sites for their own pleasure - and this, of course, is good. However, everyone knows that the Internet has become the main platform for selling and selling goods or services. Therefore, depending on whether your site will be visited by other users of the World Wide Web, depends on how much you sell and whether it will be possible to do it at all. What is needed for this?

How to choose keywords

To correctly search for keywords, you need to know how people think and what key queries they enter most often. If you, for example, the seller of printed products, then you need to know which books are more popular now among Internet users and how to make sure that they come to your site for this book. Or, if you sell clothes or shoes to the national market, then you need to determine which brand or style is now popular among people. In addition, you need to know in what sequence and in which users of the Internet enter phrases and expressions using keyword search. How to achieve this? Fortunately, there is no need to calculate something, and even less to guess what interests people. To facilitate this task, there are special services on the Internet that count the number of requests for us. Using such sites, you will be able to determine in which word form the word is used. You will also always know the latest information about what interests people right now.

Yandex Wordstat - keyword search engine

One of the sites that provide the statistics we need is Yandex Wordstat. It is located at: wordstat.yandex.ru. Once logged in, you will need to register and follow the instructions.

There is nothing difficult in this. You need to enter a word or a query that characterizes your occupation or the products you sell, and click on the word "Pick". But what about the statistics?

Statistics Yandex Wordstat

After entering the name of your product, you will see a table of unique user queries in the search engine "Yandex", which, in one way or another, are associated with the expression you entered. Statistics will be built in two columns. In the first one you can see key queries, which include the word you entered, and in the second one - similar search queries, the most popular ones. Each column, in turn, is divided into two columns - "statistics by words" and "number of impressions per month".

The convenience of this service is obvious-you can filter the information provided, depending on which region you live in. This is especially important if, for example, the keywords are selected for the site of a network of small shops in a certain city, region or country. If you need complete keyword statistics, use the "All queries" tab. In this case, the information will be displayed in all regions.

Let's move from theory to action and consider specific examples of how you can use this service and find keywords.

Examples of using Yandex Wordstat

Suppose you are a shoe seller. Perhaps, at first you will come up with something like: "I want to buy shoes brand THOMAS MÜNZ." However, it is worth noting that, as a rule, Internet users are rather lazy to write such long sentences. If you ever searched for anything on the Internet, then ask yourself the question: "How do I do this?" Try to put yourself in the place of a potential buyer. For example, such a person can enter a request to "buy shoes" - just two words.

By the expression "buy shoes", the Yandex Wordstat system has provided you with query statistics. Thus, you can see that for one month visitors to the search engine "Yandex" were interested most: "buy shoes stores" and "buy winter shoes" - each request more than 27 thousand times. The proposal "buy children's shoes" was introduced at least 24 thousand times, and "buy shoes on the Internet" and "where to buy shoes" -more than 21 thousand times each. The number of people opposite to this or that request is your potential buyers. Using the topic keywords when writing your articles, you can attract more buyers to your site.

Google Adwords

In addition to the already familiar keyword selection service Yandex Wordstat, there is a similar one, focused on the selection of keywords for the Google search system. It's called Google Adwords. To find the keywords ("Google"), use the same principle.

Suppose that we have figured out which keywords to use, written them out and are ready to use them in the articles. However, another question arises: "How to do it right?"

Types of occurrences of keywords

It is best to use different types of occurrences of keywords in one article. Let's take a closer look at all these types of keywords and how to better combine them.

An exact entry is a keyword used without change. This means that it needs to be rewritten from the statistical table. You can not change the gender, the number, the endings of words and separate them with signs of punctuation. Of course, everything depends on the size of the article, but, as a rule, you need at least two key words in the article. It is very similar to this type of writing of keywords so-called "direct entry". The only thing that distinguishes it is that words can be separated by punctuation marks. Thus, the query "buy shoes on the Internet", in order to make it look more readable, you can write: "Do you care where you can buy shoes? On the Internet it is not always easy to find what we need. Therefore, we invite you to our website, where you will receive full information about what you are looking for. " As we see, the words remained unchanged and stand in a row, but they are still in different sentences and are separated by a question mark. For search engines, an exact entry is almost equivalent to a direct entry, but it is much easier to enter it.

Diluted occurrences of keywords

Everyone could use direct occurrences, if not for one "but" - when there are too many keywords, this causes suspicion in search robots. Both "Yandex" and "Google" can put such a site in a kind of "black list" if they suspect that articles written by users misinform the client. Therefore, they came up with diluted entries, which can be used in the text along with exact ones. Thus, our previous request to "buy shoes on the Internet," can be formulated as follows: "Where can I buy quality shoes on the Internet?"

Synonymic and morphological occurrences

Sometimes, when a word can be requested in an altered form, the customer can specify for the copywriter that the key phrase can be used in morphological or synonymous entries. What does this mean? The answer lies in the names of the occurrences themselves. In one case, you can replace words in a phrase with suitable synonyms. That is, "buy high-quality shoes" can be interpreted as "buy quality shoes" or "buy reliable shoes." In another case, you can morphologically change the endings. The previous request to "buy high-quality shoes" can be rephrased as "buying quality shoes." The customer you or the copywriter, if you are dealing with the development of sites and writing articles in one form or another, you need to know what it is.

Grammar in key queries

It happens that, from the point of view of grammar, the request is not made correctly, however, it seems that most Internet users make a mistake in this or that word of the key phrase. What to do in this case? It is better to allow a typo on your site in order to attract more visitors. So to say, marketing requires sacrifice.

Finding keywords to attract more visitors

Another important point to consider is the popularity of a query and the prevalence of a topic. Suppose you want to earn money from the site by placing ads on your site from companies or links to other sites. To do this, of course, you need to have your site visited. In order to attract more visitors, it is important to choose the right site theme and determine the key queries that will help users come to you. That's just what will happen if your website is one of several tens of thousands of similar ones that, like yours, contain the same keywords? Experience shows that people are more likely to go to the resources on the first two pages of the search engines, and therefore the likelihood that no one will enter your site is very high. What to do? As a variant, pay special attention to the average keywords. For example, the keywords "buy shoes", of course, introduced in the search for 10 times more people than all the others combined. But is it worth hoping that people will come to you on this request? Therefore, it is better to use narrowly focused keywords. Moreover, the query "buy shoes on the Internet" and "buy shoes cheap" already contains the expression "buy shoes", so that you do not lose anything.

To select keywords by topic, use the foreign service WordStream. Keyword statistics are shown here as a percentage.

Use keywords to promote the site

So, we learned what a keyword is. This, in turn, helped us to understand the principle of constructing texts containing popular user requests. As we could see, this is an effective way to promote your site forward. Helps to find the keywords "Wordstat". This is excellent statistics, designed to help site builders and copywriters. It remains only to note that in all things a measure is important. As we have already stressed, it is important not to overdo with the number of requests. Use moderately key words. "Google" and "Yandex" in this case will not bring your resource to the "black lists", but only contribute to its promotion.