The content manager is the mind, honor and conscience of the site

More and more new professions are directly connected with the World Wide Web. This is understandable: after all, we not only communicate in the network, but also make purchases, obtain the necessary information, knowledge, advice. For content content of Internet sites, portals, platforms, message boards, the content manager is responsible. This word is becoming more and more common among freelancers and developers. After all, it's one thing to buy a domain name, buy a hosting, create a website, prepare a medium for posting information. But the extent to which the resource will be interesting for users and visitors, whether it will be attractive to advertisers, whether it will be able to sell goods or services depends on its filling.

The content manager is the person responsible for the content of the site or portal. Sometimes this post combines the functions of a journalist, a copywriter, a photographer and a graphic designer. But most often the content manager is an employee who only places the materials (texts and illustrations) provided to him by the performers and authors. At the same time, he should monitor the relevance of information, the observance of the resource policy, the appropriate filling of certain sections and categories.

What other duties can include the job description of the content manager? Sometimes he must independently select a semantic core for a particular subject of the site and in accordance with it to come up with topics for future articles. What is meant? For example, if the portal is dedicated to the repair and design of premises, the content manager is precisely that employee who should be one of the first to make a list of key and secondary keywords related to this topic. On such a resource advice on raising children or growing tomatoes will be inappropriate. Therefore, the content manager should clearly indicate this in the instructions to the authors. Then he distributes tasks between copywriters, selects appropriate illustrations, monitors the uniqueness of texts and graphics, and observes copyright. Some resources publish author's photographs, on others - images from image banks.

Responsible for compliance with the resource policy is also the content manager. Training, as a rule, can take from two to three days to a week, depending on the complexity of the content management system - or CMS. If it is public and widely distributed (such as Joomla !, or Wordpress, or, for example, Magento), then it's not hard to master the publishing process. In the case of copyrighted or self-written Engine learning can take a little longer.

Often, the content manager also acts as a moderator - removes texts or comments that do not comply with the portal policy that violate ethical principles or legislation, and also include offensive or hateful records. He is also responsible for the diversity and uniqueness of articles and notes. The creator or the owner of the site itself is difficult to keep track of the actualization of all information, and "hang" on the portal of outdated data can greatly spoil the reputation of the resource. On the Internet, news and messages spread rapidly and quickly lose their freshness. Therefore, the post of content manager for virtual newspapers, magazines, news portals is especially relevant. It is he who, in close cooperation, coordinates the work of journalists, copywriters, photographers and promotion specialists.