Relevant is effective! Everything you wanted to know about relevant content

Speaking about search engines, specialists very often refer to the term "relevance". At the level of intuition, its meaning is clear to everyone.

In essence, relevance is how certain a document or text corresponds to a user's request. Roughly speaking, the more accurate the content responds to the user's question, the higher the level of relevance for that query.

How it works?

What is the most relevant difference from the irrelevant result? This is most easily understood by considering a simple life example.

So, you - a student or a student, who was asked to write an essay on a certain topic. Few people nowadays spend hours in the library to search and analyze all information. After all, it's much easier to find a suitable job on the net, perhaps - to slightly alter it and give it out for the result of your work. Let's leave the questions of morality aside and look at it from another point of view.

What do you need to find first? Absolutely true: a site on which ready abstracts are published. You open a search engine page (be it Google, Yandex or any other) and enter the word "abstracts" in the search field. The search engine instantly scans the database of indexed pages and finds in it links to about 8 million different pages, where the word we need in the total amount meets 30 million times.

It should be noted that the search engine finds this word both on the page of the site "Bank of abstracts", and in Twitter to Katya, unknown to us, who "wrote the essay all night and wants to sleep."

Here also the notion "relevant" is included. This means that the search engine determines which link is more likely to be of interest to the user. That's why the reference to the "Bank of abstracts" we see already on the first page (it better matches the query), and a single post on Twitter devoted to Katya's life's vicissitudes remains somewhere on the ... -third pages, although the word "abstract" is also present in it .

Now that you have a general idea of what relevance and relevant search are, you can move on to more interesting moments.

Why does your site need relevant material?

Of course, modern search engines are imperfect and, resorting to certain tricks, it is possible to promote even irrelevant pages on a specific request. In practice, you most likely have repeatedly faced with this: for example, you were looking for results on the request "to buy a washing machine," and the search engine sent you to a page where the history of the creation of this unit is painted.

What are you doing in this situation? Close the site and continue to search further.

If your articles are irrelevant about these or other key queries, visitors to your resource will not be delayed either.

In addition to this, the presence of relevant content on the page significantly speeds up its promotion and promotes an increase in positions in the overall rating.

In fact, thanks to him you increase the traffic of the site, create a positive reputation for your resource and, as a result, increase your income level.

The most effective tips for creating relevant pages for your site!

First of all, you need to determine the key queries that are appropriate for the selected page of the site. The more accurate they are, the better. That is, if we are talking about the page of an online store on which you can order a teapot, it's more logical to promote it on relevant requests. For example: "buy a teapot", "online store of teapots", etc. Of course, you do not lie to your visitors if you use phrases like "kitchen accessories" or "buy kitchen utensils." But then, in addition to your potential customers who really want to get a new kettle, people will go to the site, which, to put it mildly, is not needed at all.

So how do you create a truly effective, maximally relevant content?

1. Make a competent title . In this tag is the name of the page. It should be as vivid, original and accurately describe the information presented on the page itself. To do this, the title should contain your main keyword.

Example: if you promote a page on request "Indian tea", then the title may look something like: "The history of Indian tea", "Buy the most delicious Indian tea with discounts", etc., depending on the main material.

Remember that it is important to keep the natural formulation and not to chase the exact entry of the COP.

2. Write down the keywords . This is a separate point in the code of the page, indicating what requests it should be promoted for, such a "beacon" for search engines. Do not get carried away and write dozens of words, phrases and their combinations: the optimal number of keywords - from 3 to 5.

3. Create a description . Description - this is a short description of the page, which performs two functions at once: contributes to more effective search promotion and shows users what the article says. There are several "golden rules" for drawing up such descriptions:

• It is desirable that the entire description consist of 2 sentences;
• At the beginning of the first sentence, and also in the middle or the end of the second, you can insert a keyword;
• If used in the exact form does not work, you can morphologically change them.

The main thing here, as in the whole process of creating relevant content - naturalness.

4. Headings and sub-headings . Do not neglect them. First, a structured article looks much better and easier to read. Secondly, including in the tags h1, h2, h3 basic and additional relevant phrases, you can make the right accents and improve the position of the page in the search engines.

5. Use the pictures! Illustrated material is always more relevant. This means that of the two similar in the thematic and volume of articles, one of which will be attached thematic images, the latter has more chances to be in the top search engine. In order to achieve this, you need to describe the description of each picture (alt attribute). It is also desirable to use the selected key queries.

Note that if there are several pictures on the page, the alt descriptions should not be the same!

Observing all these recommendations, you will be able to create truly relevant content that will be interesting to people and "will like" search bots.

Let's talk about the "filling" of the text

Here everything is simple. The text should correspond to the topic of the key queries and the page itself. In addition, its informative value matters. After reading it, the visitor must find some useful information for himself, find answers to questions that worry him. Only in this case can the word "relevant" be applied to the text.

This applies specifically to the "human" face of your material. But there is another side, because our goal is to please not only users, but also search engines.

Here, the harmonious occurrence of key phrases is important (both in the exact and in the declined form). For greater weight it is recommended to enclose them in the tag.

Your article should not be either too short (less than 400 words), or too long (more than 2000 words). Although the emphasis should be on information. If you were able to cover the whole question in 1500 characters, do not "pour water" to bring the volume of the text to the desired size.

How do I know the relevance of a page?

Most domestic SEO-masters use the convenient service MegaIndex. It allows not only to know the relevance of the page as a percentage, but also to get a lot of additional useful information. For example, with its help you will learn about what negatively affects the level of relevance of the page and what needs to be corrected in order to make it more attractive for users and bots.