Reima Tested by Children

November 14, 2012 - Reima Company presented a new marketing strategy "Reima.Proverenno children" in Russia. Special guests were the children of the Team of Reima Testers. Guests were waiting for Finnish swamp football and fashion show.

In this season, the Finnish manufacturer of children's outerwear Reima offered children to check the quality and functionality of their products. For the campaign "Reima. Checked by children "through selection through the brand page on Facebook was formed an active team of test children from 19 families from all over Russia and Belarus. The winners included participants from Moscow, St. Petersburg, Chelyabinsk, Kaliningrad, Rostov-on-Don, Yekaterinburg and Minsk. Children-participants are invited to perform several test tasks in different weather conditions and share their impressions and results with the audience and the company Reima.

In this season, the Finnish manufacturer of children's outerwear Reima offered children to check the quality and functionality of their products. For the campaign "Reima. Checked by children "through selection through the brand page on Facebook was formed an active team of test children from 19 families from all over Russia and Belarus. The winners included participants from Moscow, St. Petersburg, Chelyabinsk, Kaliningrad, Rostov-on-Don, Yekaterinburg and Minsk. Children-participants are invited to perform several test tasks in different weather conditions and share their impressions and results with the audience and the company Reima.

The general director of Reima in Russia Elena Barsukova shared the details of the project: "For the first time the idea to check the convenience and quality of clothes by children originated in Finland. For over 10 years, the kids, having fun and playing in the kindergartens of the cities of Rovaniemi and Kankanpah (Finland), helped the experts to find new ideas for improving the production of outerwear for children. Now, as part of the campaign "Reima. Checked by children ", a team of Reima testers was recruited, which included both Finnish and Russian children and their parents, in the new project" Team of Reima Testers ". It was not easy to form a "Team of Reima Testers" in Russia, as more than 1500 applications were received. We have chosen the most active and creative families, and we hope that they, having passed all the tests, will see for themselves that Reima is the right choice for active children. And we welcome constructive comments that will help us improve our products. "

The company was established in 1944 in Finland. Today, it is the leading manufacturer of children's outerwear in the Nordic countries. The head office of the company is located in the city of Kankanpaya. The most important sales markets for the company are Nordic countries, Russia and Sweden. To ensure the sustainability and transparency of the production process, Reima became a member of the International Business Social Responsibility Initiative (BSCI). To date, the company is one of the leading children's clothing market.