Management in the music industry: training specialists

Management in the music industry is a specially designed educational program designed to train professionals who will subsequently manage the business activities of their customers, give them advice that helps them make the right decisions that directly affect their career development.

What is the need for an assistant

Modern artists strive for independence and, judging the situation, on the one hand, they can be understood: a talented person can quite easily without anyone's advice make such decisions as where to perform, in which studio to sign up and with whom to enter into contracts. On the other hand, in this routine there is no time for creativity, for which everything was originally conceived. Therefore, there is such a thing as management in the music industry. It is designed to perform work that is, say, behind the scenes.

Usually, artists do not hesitate to say that their assistant should do everything. This word means production, promotion and coordination. In fact, most novice musicians in the role of an indispensable manager is the best friend or lover of a soloist who have no connections and experience. At first, this option is ideal, but in show business, the main thing is not to stall in such a position and as soon as possible to let the local specialists know who can bring the musician to a new level. Otherwise, despite the promise of your talent, you run the risk of getting lost among other newcomers. The conclusion is that the music manager is the key to a successful career as an artist. The choice in favor of a professional employee will make you a popular and successful person in this industry.

Types and features

The manager with connections helps to sign a contract with the desired record label, places digital material on the radio and TV, and achieves a place to warm up the artist who has already taken place. But people holding this position are not involved in the daily affairs of the performer because of the large number of other clients.

In other cases, the artist needs a personal impresario. The person in this post is engaged in email mailing, updating the content in social networks and on the official website, managing the sale of the merchandise, finding a journalist or writing his own biography, acting as an accountant ... In short, everything. In addition to the impresario and communication manager, the musician needs a graphic designer, a web designer, and a videographer who will work for the visual image of the artist.

Duties of the manager

As mentioned earlier, a musical assistant is a specialist who controls all aspects of his client's career. Usually in universities that are associated with show business, there is a faculty of "Management in the music industry," where students are taught the intricacies of their future work.

The paramount task of the person who assumes this position is the choice of a recording label and the signing of a contract with him. Of course, he should be guided in the legal aspects of drafting contracts.

Management in the music business and industry implies care for the public image of their wards. A person holding this position is able to promote an advertising campaign, so that the name of the artist or the name of the group is literally everywhere. The manager can lead official pages of the musician in social networks or hire someone.

Communicative is the most important feature in this profession. It will help the manager to form a fan base, negotiate with journalists and temperamental employers. Specialization "Management in the music show business" assumes a person's tact. That is, he needs to be able to delicately report information about negative situations and demonstrate his vision for solving the problem.

There is no working schedule for the manager as such. Assistants in the music business must be ready for communication at night, on a weekend or a holiday.

Creative Management: the difference between a professional and a beginner

A specialist who is eager to help an artist is an ideal option for a beginner performer. As practice shows, only professional management in the music industry can significantly contribute to high earnings and fast career growth of the performer. This formula has been repeatedly tested in practice for several decades. However, in order to get such a specialist, an artist needs to really interest him with his project.

As for the beginner, then at the initial stage of the career, a fan or friend is a very profitable manager. But the artist must 100% trust this person, because the first steps in business can be decisive. It is especially good if your friend wants to help and promote yourself in this field as an irreplaceable specialist.

Ways to become a music manager

It is rare when specialists in this industry work alone, because in one way or another the artist's right hand needs connections and minimal work experience. Therefore, most often managers are members of staff of music agencies and labels.

For starters, you can try working in the recording studio on an internship and finally decide if you want to be part of the entertainment business. In most educational institutions (it is not so important that you choose - a university or a specialized school) connected with culture, there is a course or program "Management in the music industry", graduates of which are more likely to cooperate with reputable companies and artists.

After acquiring the necessary knowledge of knowledge, it is necessary to create and profitable place the official website, which will become your business card. You can share it with artists with whom you are interested to work.

The process of cooperation between a manager and an artist under a contract

Consider the case where a management specialist himself creates a musical group or a separate vocalist. The first stage is the signing of a treaty, which describes the rights and obligations of the parties. The relationship between the artist and the manager at the time of drawing up the contract is a struggle of personal interests, which later become one, because with the help of disagreements it is impossible to achieve positive results. With the career of a musician, the manager also develops, which leads to an increase in his salary.

Standard training program

The first direction of education introduces into the profession and is called "Show business industry". At this stage, students study:

• the structure of show business in the country where the training takes place;

• interaction with the media;

• history and features of musical styles;

• record business;

• publishing house.

In the second part, students study "Legal and concert management in the music industry". This section also includes the basics of business management and design. The third area contains the most important information about legal aspects, copyright and related rights.

The fourth section of the training - "Media Planning, Marketing and PR in the Entertainment Industry": "

• promotion of new artists;

• The basics of marketing.

The fifth section - "Economics":

• finance and taxes in the music industry;

• Management of risks;

• work with sponsors.

The sixth part of the training is devoted to concert activity and consists of several items:

• organization and promotion of events through the media;

• advertising and holding festivals;

• organization of concerts of foreign musicians;

• technical equipping of events.

The seventh direction is connected with the sound recording:

• distribution of digital content;

• Music as an integral part of advertising, audio-branding and licensing.

The eighth, the final part of the training, tells about two aspects:

• teambuilding;

• planning personal career growth.

Famous managers

Troy Carter is the head of the commercial activities of John Legend and Lady Gaga. He is an investor in Summly, Uber and Votizen.

Jay Brown is Rihanna's manager, founder of Roc Nation. Billboard magazine named him one of the key players in the music world of those who did not reach the age of forty.

Kirk Sommer is an employee of William Morris Endeavor. It organizes the tours of Ellie Golding, Adele, Arctic Monkeys, etc. Paper Magazine named Sommer one of the most influential concert founders of the world.

Albert Grossman is the scandalous manager of Bob Dylan, who literally made his client's career. He was known for his scandalous character and aggression towards those who disrespected his ward.