Jimmy Choo. History of brand development

Jimmy Choo is a relatively young, but surprisingly popular, well-known brand around the world. The brand begins its history in the distant 1996, it was during this period that women's shoes appeared from Jimmy Chu and Tamara Mellon (editor of British Vogue). In the same year, the first store in London was opened. Two years later the company gained popularity in the United States and opened its first store there. It is worth mentioning that the master himself, Jimmy Choo, previously worked on the production of exclusive shoes for women, but only thanks to his partnership with Tamara, it was possible to create a full-fledged brand with the same name. The shoe designer graduated from the London College of Fashion and did not claim world fame, but the wealthy heiress Mellon, who always dreamed of launching her own brand, saw prospects in the college graduate and started promoting the brand.

In the early 2000's, the economic component of the brand was developing, profit was taking place, the company's shares were acquired by Equinox Luxury Holdings. The enterprise grows and develops lightning fast, in a few years Jimmy Choo enters the leading position in its segment of the market. In 2001, along with the shoe line, handbags were produced.

A few years later Jimmy Choo buys Lion Capital. This cooperation brings the designer and his brand 23 stores in different parts of the world. Jimmy Choo's boutiques opened their doors to buyers in London, Madrid, Tokyo, Paris, San Francisco and other major cities. In three years the company is again bought. This time, the owners of the Tower Brook styles. Since this year, the company was considered to be a shoe empire. Such a loud title is by no means accidental. Brand can really be rightfully considered a leader and compete with Loboutin, Yves-sain-Laurent and other brands.

Shoes Jimmy Choo called "works of art on heels." Sandals of this brand, no doubt, refer to high fashion, which is not available to every stylish girl. Many heard about this brand for the first time from the series "Sex and the City" from the main character Kerry Bradshaw, fanatically fond of designer shoes.

Do you remember her lilac sandals with feathers? Yes, they are the work of art from the great Jimmy Chu. About a pair of shoes of this brand is really worth dreaming. What can be more beautiful than elegant, stylish and surprisingly comfortable shoes with a hairpin? Surely every young lady dreams for a minute to feel like Sarah Jessica Parker, Princess Diana or Julia Roberts. Sandals Jimmy Choo will help you to make fantasy a reality!

At the moment, this company is incredibly profitable. The network has at its disposal points of sale in 30 countries around the world. Each of them employs professionals of the highest class, able to maintain the profitability of the company and represent the brand at the highest level. A couple of years ago, according to some sources, their profit was about 150 million pounds. To date, sales are growing. Fashion women acquire not only shoes, but also accessories, perfumes, bags of Jimmy Chu. By the way, the company took up perfume relatively recently, but the first lot was sold out in a matter of days. At the moment, work on perfumed water continues, and new fragrances are planned.