How to write a review: rules and recommendations.

The benefits of surveys are difficult to overestimate. This is a good job for those who write texts, and useful information for potential buyers. However, in order for the reviews to really benefit, you need to know how to properly write them.

Development of the term

To understand how to write a review, you need to understand what it is. First of all, the review is a short summary, it can be said, an abstract of the text. To attract attention to the output of the product are reviews. For example, after reading a review of the exposition, a person will be able to decide whether to go for it or not.

Using the review, the reader will be able to understand whether the information written on several dozen pages of a journal will be useful to him. The review is a short summary of a large text. The easiest way to understand the difference is by the example: a student entering his Academy provides his thesis work. Typically, in order not to read all the work in full, the professors are asked to write a review to see if it is worthwhile to open the folder at all. A competently written review can be the key to the success of the whole work, and first of all it is necessary to logically evaluate the general theme of the article, then to confirm it with arguments that will prompt the reader to study the whole text.

Using Reviews

Such texts are now used quite widely. The review can be used in describing a blog or an article on the site, it can represent a product or a book.

People now trust visual and printed information. Before buying the goods, the consumer rereads a lot of articles about him, watches the video and reviews, and only then decides if it is suitable for this product: that's why every copywriter should know how to write reviews correctly. For example, a student needs a boukrider. To understand how good it is, it is not enough just to look at the appearance. Many shortcomings are revealed only in the process of work, and the buyer is guided by the feedback of other people, reads articles. What can encourage him to such a detailed study of the goods? Of course, a good overview. Therefore, reviews and reviews can be classified as selling texts.

A few rules

There are rules on how to write a review article. First of all, you need to study the product well, which will be discussed and remember that the review is not a personal review. After reading the source document or watching the video, you need to come up with a review structure. Inferring the results from the knowledge obtained, it is necessary to highlight the main points and record them in order to accentuate them. Each product has both advantages and disadvantages: both should be reflected in the review. If the information for review is not enough, you can specify the various points at the customer.

Analysis of information

All information received from the sources should be analyzed. If contradictions are found, and this is possible even in the best text, it is necessary to clarify it in other sources or from the customer himself, to separate obviously unreliable facts. All this will help to make the review understandable and easy to understand.

Here are a few more rules on how to write reviews. The key point in the work is the definition of the goals set by the article. The most weighty facts should be highlighted, and the article should really tell about the problem that is reflected in the review. The text should be written clearly. If the source material is targeted to a profile audience, then a certain number of terms are allowed in the review. If the topic is more general, do not overload it with complex designs.

Headline is our all

A good name is one of the keys to success, this is another rule of how to write a review. Classical are three types of headings: descriptive, affirmative and interrogative, although some time ago negative headlines became popular, for example "Do not buy this jacket".

This name was used in the advertising campaign of one American brand. During the grandiose sales on Black Friday with the help of this name, the creators tried to draw attention to the problems of ecology. It is not known whether they achieved any success in this, but sales of jackets of this model doubled.

The type of name can be chosen if you analyze the key in which the article is written. For example, she can talk about what a person will get in this case, ask about solving problems or describe something. Next comes the introduction, in which you can give a link to the main material. The introduction can be written in any key, but it should be interesting, hook the reader, otherwise he will not read the review. You can add a personal impression about the product, but only in the third person. Introduction should not be more than 20% of the total volume of the review.

Litobzor

As a rule, not only copywriters face the reviews, but also students. On how to write a review of literature, you can find out from the scientific adviser or general consultations, but the opportunity to appear there is not at all, and even more so with the correspondence form of training. There are two main types of lithogenesis. The chronological approach implies the presentation of materials in the order of their historical development, key moments are considered in the order in which they occurred, also significant hypotheses, alternative and conflicting trends, the author's contribution to the overall picture of what happened. The logical approach includes subsections in which the object of research is described, its relationship with other areas of practice and science, its significance.

Not the abstract, but the analytical nature of the work will tell how to write a review of the literature. An example of good work is the ability to link data from various sources to the objectives of your research. It is important to be able to identify and show problem areas in the general mass of information on this topic, for example, contradictions in the judgments of scientists or aspects developed not well enough. All this should be in the review.