Hashtag - what is it? How to use hashtags

The Internet is constantly progressing, and every day there are new "chips" that make the work in it more convenient. They are related, as a rule, to the optimization and structuring of information, since there are so many of them on the World Wide Web that it is sometimes difficult to find the right material. For example, in the recent past, there are so-called hashtags. For many, the word "hashtag" is unusual . What is it, we will try to understand the article.

What is a hashtag and how is it denoted

In fact, a hashtag is an exact keyword that regulates the topic of the post being posted. The meaning of it is that it contains a hyperlink. It sends the user to all the topic posts that are combined with this hashtag.

A feature of the designation of this keyword is its writing with a sharp sign (#) before the rest of the letters. Also, we should not forget that there are no spaces in the hashtag - all words are written together.

History of creation

For the first time this term was introduced by Chris Messina in 2007 in the community of microbloggers Twitter. At first, such designations were not recognized, but after three years, many already actively used popular hashtags to promote their accounts.

In fact, this is a new form of navigation, which allows you to find users with entries in a topic similar to any post. Because of their unusualness and incomprehensibility, many still do not use them.

This is partly due to the fact that users do not know how to make a hashtag. And they take strange notes at the end of the post for system designations. However, some, on the contrary, translate half of their message into hashtags, believing that this is fashionable.

Why use hashtags?

Many see no point in using this tool in their posting. In fact, everyone decides for himself whether to use it or not. Since the hashtag is primarily a tool for promotion, it is worthwhile to insert it into the message if you want to make the account more popular. Yes, on the one hand it was coined to easily find like-minded people, but it is unlikely that someone will want to meet new people in this way. The best way to use hashtag will be the case when there is a goal to share with the public events that have occurred in life. For example, in the social network Twitter there is a column with the most popular hashtags, the transition through which will display the user in a selection of messages with such a mark.

How do I create a hashtag?

We will continue our acquaintance with the concept of "hashtag". What is it, we figured out. If there is a need for its use, you need to be able to build this mark. So, in any social network, it is prescribed identically, whether it's a hashtag "VKontakte", "Twitter", "Instagram" or elsewhere.

Rules for building a hashtag:

• First, it always starts with the sign "sharp", denoted as #. Such a symbol was used extremely rarely, that's why it became the definable "key". After its writing, the system will automatically perceive the inscription as a hashtag.
• Spaces are not set in it, otherwise it is torn and only the portion that is between the # sign and the space is read.
• It is allowed to use Russian and English lowercase and uppercase letters.

Now you know how the hashtag is built.

Popularity

Many people, when they first saw the hashtag, what it is, do not even think about it. The bulk of users consider it a beautiful inscription, summarizing the essence of any message. In part, they are right, but still do not fully understand the meaning of using a hashtag. However, this did not prevent him from gaining some popularity. If you understand, then non-professionals hashtags to anything, because people themselves are able to find what they are interested in, without using any additional tools.

Of course, recording a hashtag looks unusual and beautiful, and therefore is used by many users as a "decoration" message due to the desire to demonstrate its advancement in the field of Internet communications. But by the same token they help SMM-specialists in their work, without knowing it.

Conclusion

We got acquainted with the concept of "hashtag". What it is, to understand is really simple, as well as just use it in messages. But it's quite difficult to apply this label with the mind. You need to be able to analyze popular news in social networks and react to them in a timely manner in order to successfully promote your account and make it known. Of course, this tool is convenient for professionals to promote, and the ability to correctly apply it determines success in business. For an average user, it's enough to know what a hashtag is, and use it wisely. This optimization tool can be a good assistant in the search for like-minded people. But do not forget that the thoughtless use of it will only make it difficult for others to work, and you will not be of any use.