Converting Information Traffic to Lida with the help of a Three-Step Algorithm

Attraction of commercial traffic requires large investments. Competition with large companies that spend thousands of dollars every month to promote their sites is very tough. For the same reason, it's difficult to compete in contextual advertising, when one new customer costs several tens of dollars. Of course, you can find a free commercial niche. But this requires a lot of experience, relevant knowledge, luck, etc., so that after starting the project, do not get a loss-making enterprise. As a result, online advertising can be very expensive.

And you can choose a different path. It will be longer, but low-budget and will allow you to get both direct sales and other pleasant "buns". Its essence lies in the fact that information traffic (the cost of which is several times lower than commercial traffic) is converted into lidas. The phrase "Thank you, Cap!" Can save for another situation. In this article we will talk about one feature, about which practically no one knows. And it will help increase the profitability of information resources. Interesting? Then drove!

Information traffic: features

Any traffic costs money. Key words, requested 300-500 times a month, are used by webmasters on the principle "and suddenly something will turn out, the main thing - would be traffic." For this reason, it is difficult to get to the top search engines for low-frequency and mid-frequency requests. About HF even speech is not. Therefore, we proceed as follows: we use contextual advertising for noncommercial queries. Contextual advertising in conjunction with SEO will provide traffic for the implementation of the first phase of the algorithm.

Three-phase algorithm and its essence

Now a very popular two-phase scheme that converts information traffic: 1. Attracting visitors to the site. 2. Redirect it to the necessary corporate resource with goods or services. Efficiency is very low, since it only works if the following conditions are met: the user is interested in the proposed product, needs additional information on this product. Example: an overview of the mobile phone. At the same time, there is an improved traffic transformation scheme. There are three stages in it:

1. Attraction of users to the required resource.
2. Create a need.
3. Transfer of the user to a commercial resource.

This scheme is much more effective. The highest results it gives when selling information resources and gadgets.

Example one: the resource is dedicated to insects. He talks about the hierarchy of ants, their organization. And so unobtrusively mentions the game "Ants Farm" with reference to the seller.

Example two: a blog whose theme is working with MS Office. And at the end of one of the materials ¬- reference to the courses on working with PowerPoint.

The cost of a click in such cases is $ 0.01-0.02, and with a competent approach to creating a need, the cost of CTR ad units is only a few cents.

Create a need

This is the most important stage on which everything depends on quality copywriting. The main thing at this stage is to force or persuade the user to switch to a commercial resource. This process is carried out on two levels: logical and emotional. For the latter it is enough simply to show the product itself in all possible angles (when it comes to the product) and to tell you about what "buns" it contains. In other words, this level should form a desire to buy.

For the sale of information products it is desirable to use provocation in the style of "you can ...", "you will learn ...", "you will know ..." and the like. The logical level is used to enable the user to justify the desire to buy the product.

Remembering the example of the "Ants farm", we can say that it calms the nerves and improves the joints. In short, anything, if only it was perceived by customers correctly.

If we talk about the sale of infoproducts, then it's best to focus on the possibilities of the product. People, in general, are very fond of acquiring new opportunities. And this can be good to earn.

Summary

By combining blogging and copywriting, you can make quite good money on information traffic. In the English-speaking segment, this system works even more efficiently. This is explained by the fact that promotion in social networks has more opportunities. In addition, in Europe or America, online shopping is very popular. Therefore, the value of conversion of foreign sites is several times higher than that of the RU segment. And, finally, more solvent users: one program, hosted by the AppStore, brings the developer more than $ 250 a day.

The above methodology will not only create real leads for commercial sites, but also monetize blogs. In a word, take and implement!