Teasers: what is it and how to make money on them?

For webmasters, there are a huge number of ways to earn money on your website. One of the most popular are advertising teasers. What is it, and how to make money on it - you will learn in this article.

What are teasers?

Teasers (from English teasers - "teaser") are ad units that are placed on the pages of the site. A distinctive feature of teaser advertising is screaming headlines and enticing images. In other words, the psychological factor is effectively used to attract users. A loud headline attracts attention, and people think, by clicking on teasers, that this is very interesting news or links to innovative products.

This marketing move has long been used throughout the world to attract new customers not only on the Internet. Bright billboards on the roads and signs on the stores are also created on the principle of teaser advertising.

How to make money on teasers?

The webmaster can start earning on teasers, when the attendance of his resource has passed the mark of 500 unique IP per day. If you start doing this before, you can get a bad reputation with the search engines. The search robot will ignore the young site, which has a huge amount of advertising, which will negatively affect the indexing. Although there are many teaser networks, the requirements of which are attendance from 100 hosts per day.

In any case, it will be difficult to earn money on a site with low attendance. Therefore, before registering in teaser networks, you need to pay attention to SEO and SEO optimization of the site. The time spent on website promotion will pay off twice when such advertising starts to bring money.

Revenue from teasers webmaster will receive from clicks of visitors on ad units. The price for one click varies from 30 cents to 5 rubles. Accordingly, the more visitors will be on the site, the greater the revenue from teaser advertising the webmaster expects. On average, a site with visitors in several thousand unique hosts per day is able to bring its owner up to 1000 rubles daily.

The best teasers for earning

Beginners of webmasters immediately have a question: "What is the best and most profitable teaser?" Reviews on the network allow for simple comparative analysis and identify the most effective teaser networks for earning.

Leaders among teaser networks for beginners are Medianet.Adlabs and Bodyclick. Both networks are quite loyal to webmasters and put forward demands for 100 unique visitors daily. In addition, sites are accepted even on free hosting (from 500 hosts per day). But pay per click is not very big - from 30 to 50 cents.

Higher requirements for the site put forward a teaser network Direct / ADVERT. Registration requires 500 hosts per day. But the price in this case rises to 5 rubles for the passage of the advertising link.

One of the earliest and most expensive teaser networks on the Internet is Marketgid. In addition to a large database of ad units, this network provides services for creating teasers and banners for sites.

How do I place a teaser on my site?

In each teaser network there is an instruction for placing ad units. As a rule, HTML code is placed for posting, which must be inserted into the pages of the site. The location in this case is determined by the webmaster himself.

The right place for placing a teaser is another important factor for high income. The optimal place for such advertising - the side column of the site, the basement and the middle of the article, provided that the ad units do not violate the structure of the site.

It is better to choose the most suitable teaser for the subject of the site . What it will be - news or articles about beauty - to solve to the web master. The main thing is that advertising harmoniously fit into the text, then the likelihood of a link will increase.

Do not use too many ad units on one page. Most users are frightened by the abundance of advertising, and it is easier for them to switch to another resource, where there is more useful information on the search query. Teasers should be in harmony with the design of the site and not irritate visitors.

With the location of the teaser blocks, you can and even need to experiment, taking into account the behavioral factors of site visitors.

How to make a teaser yourself?

The webmaster can create his own teasers. What will it give? The number of visitors on the site will increase several times, which will give a significant impetus to higher earnings. Effectively create teasers to increase sales of online stores or to develop the information business.

The created teaser should contain an intrigue, have attention-grabbing text and a vivid picture that you want to click on. It is on this principle that the so-called shocking advertisement on the Internet works with sometimes horrifying and unpleasant images. However, people willingly pass on such pictures, which is used by experienced webmasters.

Creation of teasers can also be entrusted to professionals who, for a small fee, will create an effective and attractive advertising block.