Behavioral factor. Screwing Behavior Factors

Search engines in the ranking of sites in the SERP are guided by only three rules. These are internal factors, including re-linking, design and usability, technical condition of the project. External components are taken into account - with references, their quantity and quality. Not the last role in extradition is accounted for by the behavioral factor. This is the behavior of visitors to the project. It takes into account the temporary entry point, the period on the page, the number of transitions under the project and other actions that the visitor makes on the site.

A bit of history

In the process of improving the analysis of projects by search engines, the latter have learned to monitor such a parameter as the behavioral factor, or, to put it more simply, the behavior of project visitors. The trend appeared when the rumor about eliminating such a parameter as the reference weight from the ranking was passed. This was the starting point for determining as a priority factor in the implementation of the PF promotion process. The only drawback in this approach to site evaluation is that the search engines do not currently have a professional algorithm for detecting the wrap-up of this indicator. SEO companies, having probed the weak spot of search engines, over the past few years willingly took money from their clients using "black technologies" in their work. On the Internet there is a huge number of bots and programs - by the type of Userator, which can simulate the behavior of a large number of visitors on the project. The direction allows in just a few days to bring new commercial sites to the top positions. In order for the behavioral factor to stay on top, the webmaster has invented a variety of techniques for its wrapping for a long time. The situation completely changed when the search engines eliminated their own mistake and began to apply filters in their work.

How did the situation change after the introduction of filters?

Filters, which began to be distributed by search engines to seo companies and their clients, considering promotion by behavioral factors with automatic wrapping, changed the situation. Automated wrapping was used against competitors. Owners of resources began to give preference to the use of human resources. Programs were replaced by special services, at which people were willing to "walk" for a small fee on the project that was provided to them. The emergence of special groups in social networks, which provide significant assistance in the promotion of projects. The trend is due to the fact that the search engines even though they have learned to recognize the actions of some systems, but it is still very problematic to determine the purpose of the visit.

How is the behavioral factors going on?

Imagine a situation where an interesting article appears on the site, automatically falling into the issue. Due to the fact that the project is young and search engines do not distinguish it from other resources, the textual material will take either the tenth or twentieth page, which will depend on the competitiveness of the request. To get into the top ten sites following the issuance of the project, the project must have a good behavioral factor, or, more simply, the material should be read. To raise the page to a higher position, you can use the group in social networks. With certain manipulations, the group, consisting of only 30 to 50 people, easily brings the site to the first positions for low-frequency queries. If the material is worthwhile, the target visitors will not take long to wait. In parallel with the opening of webmasters, Yandex has already made a statement that today experts are actively working on determining whether the behavioral factors are cheating or not. After solving the technical side of the issue, all logs will be checked, and violators will receive appropriate penalties. Improving the work of search engines will be conducted until the ideal mechanism for determining the search spam is developed and implemented. The analysis of behavioral factors remains relevant as long as the parameter is taken into account when ranking the sites. Search engines, trying to provide users of the Internet with the most useful information, will always strive to modernize the assessment mechanism of the PF.

Why is PF so important and why is it being given a lot of attention?

The influence of behavioral factors on the popularity of the project is due to the fact that the search engines evaluate the usefulness and interestingness of the material in this parameter. In the priority there are always projects, on which users are delayed for a sufficiently long time, moving from one page to another. Negative impact on the position in the issuance will be able to provide such behavior of visitors, when they, just having time to go to the project, almost immediately leave it, going in search of the material of interest. The behavior pattern causes the search engines to take active action. Today you can safely acquire not only quality links, but also quality behavior patterns. If the project is interesting to Internet users, they will go from page to page, thereby improving the behavioral factors of the resource's ranking.

How to promote behavioral factors in the search?

For "white" promotion, you can attract the attention of the target audience with a title and a brief description of the material. Sites that do not have hats lose significantly to their competitors. Attractive titles and snippets will not allow the user to pass by the attention-grabbing page. To highlight key phrases in the snippet, you need to configure the CNC for the url address. To attract the target audience will be much easier if you link the project to the region. The availability of contact information on the project, in particular for commercial resources, is loyalty from visitors and a fairly high level of trust in the site itself. The project should have traffic sources, not only search engines. Traffic from social networks and from bookmarks, from web resources and mailings, from RSS-feeds is welcomed. Social networks can significantly influence the improvement of the PF. The trend within networks is that users, if they like the material or the post, add his link to himself on the page. Their friends can see the material and click on the link to go to the site. This format of user behavior is welcome, and the word-of-mouth effect was always better than software wrapping behavioral factors. To activate the distribution of materials in social networks, it is worthwhile to put the buttons "retweet", "share" and others on the project.

Behavioral factors inside the site

FF search is not all. It is not enough that the visitor simply went to the site. It is necessary that he was on it for a certain amount of time. Such a result is very problematic to achieve using programs. Here you need to act on your conscience and fill the project with materials that are relevant to a specific request. The main goal is to provide the reader with an exhaustive answer to the question that interests him. Each page should be as informative as possible and fully comply with the key request, on which it is moving. You can ask for help from copywriters or solve the issue with the materials yourself, looking at the situation through the eyes of the visitor. Considerable attention should be paid to internal optimization of the project, in particular, to low-frequency queries with high ranking. The project itself should be as simple and convenient as possible, without causing difficulties in its use. To detain the visitor for as long as possible on the project, experts recommend placing crossword puzzles, various small surveys and interesting video materials after the text materials. Is able to improve the behavioral factors of the site internal linking between articles of a similar theme.

Accurately - high risks!

Intensive PF wrapping was actively used by optimizers in 2011. At that time, the behavioral factors "Yandex" assessed by a very primitive scheme. The services themselves were not flexible. If earlier getting under the filters could be considered a failure or even an accident, then today the process of cheating should be approached very carefully. There are special services like Alexa or Google DoubleClick, which help determine whether the promotion of the project is wrapped or not. The optimal strategy for the development of a resource, where systematically improved behavioral ranking factors is supplemented by active purchase of references, is considered to date. From a technical point of view, improving the performance of the PF is very simple. It is enough to resort to a paid service. After depositing funds to the account of the company, the link will be transferred to people and stay on the project for at least a minute. You can add a link to the page in social networks. The method is considered to be "black". It is capable of both producing good results and attracting negative attention of search engines. The main risk is related to the fact that cooperation with a certain wrapping service can cause an explosion of the number of visitors on the project. In the eyes of search engines, this will look unnatural, which can lead to a project ban.

How do projects on FF tweaking on the example of Serpclick

Projects involved in the wrapping up of the behavioral factor on sites are very popular among project owners. Consider what the Serpclick behavioral factors suggest. According to the creators of the project, the result of the partnership will allow to bring any site to the first positions in the results of issuance. Wrapping in this situation is not carried out by programs, but by living people. Employees of the company, who artificially create interest in the project, do not just follow links. They find the project for basic requests and for low-frequency ones. In the process of work they visit the sites of competitors and leave them. After entering the site, depending on its specifics, they stay there for a certain time. For cheating, different browsers are used as they become popular. At first glance, the offer is not bad and can help in the promotion of the project. Decide on a partnership or refuse it, everyone decides on their own, but the risks are always remembered.

What to look for and what kind of errors should not be allowed?

As mentioned above, there are behavioral risk factors that can lead the project to a ban. The sharp increase in interest to the site by users, who at once started to search for the information they need from the 15th page at the very least is at least suspicious. Do not forget that the search engine has determined the place of the project by a certain algorithm is well deserved and any sharp changes in the factors of the site's evaluation cause suspicion. To save the site and not get under the filter, it is necessary to be guided by expert advice:

• The most vulnerable group of projects is a site for up to a year. They are the ones that most often fall under the filters. Their progress should be cautious and have a natural appearance. This affects not only the wrapping of the PF, but also the build-up of the social factor, the purchase of links.
• If you decide to engage in cheating, then do not immediately invest in it a large budget. Search engines easily notice the period of sharp activity of visitors on the project and send such a resource under the filter. Funds invested in the wrapping, should gradually increase in order to make the process of popularizing the project as natural as possible. The growth dynamics of the FS should be slow.

Start with a manual override

At the first stages of promotion it is worth giving preference to hand-winding the site. This will ensure a safe improvement of the parameter, such as behavioral factors. A service specifically designed for this purpose, in most cases, provides a choice to its customers. PF can be supplemented by an improvement in the social factor. This is the popularization of the project in social networks. The more links to the site users have on the pages, the better. Search engines have learned to evaluate this criterion from a positive point of view. To say more: the active use of "word of mouth" has always been popular and effective, but the main thing is that this approach to the promotion of the project does not bear any risk and no danger. This service is also available in special services.