Carrera - glasses, known all over the world

Glasses from the sun have long since turned from an object that protects our eyes from bright sunlight in summer or sparkling whiteness of snow in winter, into a stylish little thing that helps us create a unique, individual image. That's why we are trying to buy this fashion accessory, proceeding not only from the degree of darkness of the glasses, but also from the shape of the model, the color of the frame and other indicators, trying to make them fit our clothes, purse, etc.

Brand awareness

Carrera - glasses that have existed in the world market for more than half a century and enjoy constant popularity in both men and women. And it all started with William Agner, who came up with the first model for skiing in 1956. They had to meet a number of requirements: it is really safe to protect the pupil from excessively bright sun, fit snugly to the face and do not "move out" so that skiers would feel comfortable in them.

Therefore, the author of the collection closely cooperated with its target audience and with each new batch of products took into account the recommendations of athletes and made the necessary corrections and adjustments. Carrera - glasses with a strong frame and glasses that do not break with the fall of the athlete and do him no harm.

Agnera believed that the leader should go ahead of his time. This became the motto of the company, because the products of the Carrera trademark are in the forefront of sunscreen, sports and medical optics.

The name of the brand is associated with Carrera Panamerica racing in South America that took place in the 50's and 60's. The author of the collection was not mistaken. Carrera - glasses are not exactly ordinary. In their design, there is clearly a daring impulse, youthful enthusiasm, a desire to break out of the framework of fashion and tradition. Another distinguishing feature of the brand is "unisex". If conventional sunscreen optics is divided into male and female, then this product does not apply. Sports style calls everything. Carrera - glasses that are equally suitable for both the strong and the weak half of humanity.

Brand Today

Thus, declaring itself as a company that produces sports optics and a helmet, Carrera later expanded its production by launching a sunscreen line for the mass consumer on the consumer market. Now the firm has several patented discoveries, including special material, from which the original frame is made. Sunglasses Carrera adjust to the anatomical features of the face, hypoallergenic. Thermoactive plastic is covered with a special powder, thanks to which the face does not sweat under the rim, and the makeup is not smeared.

Like every brand, this company has its own permanent admirers. Basically, it's active youth, who prefer novelty in all and "breaking" stereotypes. That's why the Carrea glasses are out of fashion, they dictate the style themselves, and do not follow the general line. They are easily recognized by some expressive characteristic details: the lines of the rim with soft rounding or straight, large rims of the style "aviator" and in the form of "droplets". Janis models are represented by a variety of traditional and new shades: red, plum, gray-green, black, white, etc. Particularly interesting are "frames-duets" - half of the points are blue, half are white, maybe another variant, for example, black with gray-green or red. The front side and arms of sun-protective optics are decorated with company logo and abstract graphic patterns.