Caloric value of "Snickers". Chocolate Snickers

Chocolate bars, sold everywhere, even in street stalls, have become accustomed to their diversity. Regardless of the brand, the name "snickers" was "stuck" to them. The composition of this particular confectionery product, created "one snack" and weighing about 60 grams, is different for different brands and manufacturers, but there is a common feature in bars. They should have an indispensable combination filling and a chocolate layer covering it. There was this product with the light hand of an American owner of a small factory in the XIX century and has since victoriously marched around the planet. Let's break (or bite into) the classic "Snickers" and see what's inside.

Long way of trade marks

"Milky Way", "Bounty", "Twix", "Snickers", "Em-and-Ems" - what all these overseas sweets have in common with "Mars"? Nothing cosmic. It's just Mars - it's that name. Originally it was worn by the founder of the family business, Frank, who, together with his wife Ethel, used chocolate bars for sale. Cases have sharply gone to the mountain roughly in 1920, when they managed to create a real confectionery masterpiece - "Milky Way". Since then, the company has constantly appeared novelties, and this tradition is preserved until now, when the company turned into a huge corporation that has offices around the world.

Bars of different brands were presented on the market tentatively in the following chronology:

1930 - "Snickers";

1930 - "Mars";

1932 - "The Three Musketeers";

1951 - The Bounty.

In the above data there may be some confusion associated with the change in trade names of products. So, in the British Isles the bar "Marathon" was well known, and in the USA and other countries it was known as "Snickers". The composition, formulation and technology of production were no different. "Too American" name Raider approached the European market and renamed it "Twix" cookies. In general, complex marketing moves, accompanied by research and were called "rebranding" and "renaming" were involved. In 1991, all these developments came to Russia.

Advertising strategy

Caloric content of "Snickers" is both its strong and weak side. It is really nutritious, and this property is reflected in the advertising strategy of the product. Few people are able to sell their goods like Americans, and this they undoubtedly need to learn. Before putting their products on any national market, they carefully examine its traditional gastronomic features, and only then produce a massive invasion of the goods. In the CIS countries, football is very popular, and it was decided to focus on representatives of this sport, which requires a lot of energy. In general, "ate, and order!" Although, as we say, it's clear to the hedgehog that he can not eat a 58-gram bar a hefty football player.

Also very popular is the call not to slow down, but to "snikersovat" with might and main.

The nutritional value

The calorie content of the Snickers is quite high - in every hundred grams 500 kcal (this is approximately 2000 kJ). Calculate the energy intensity of each particular bar is simple in simple proportions. So, the stick (small) weighs only 25 grams, and the "super" - 95 grams. Most often these products have a standard size and weight of 50 grams. But the dietary properties of this little change. Several simplifies the process of losing weight and saving the fact that some packages include two or three separate items that can be shared with a neighbor. They can also weigh in different ways - from 40.5 to 50.5 grams (for "super"). Again, it's not about how much food contributes to completeness, but about how much it consumes. Unfortunately, and in some cases, maybe, and fortunately, Mars products are not among the cheapest, and this circumstance can also become a limiting factor.

Variety of content

Not only the size and weight depends on the calorific value of the Snickers, but also on its filling. True, the manufacturer, trying to meet the consumer, tries to standardize the value of the nutritional value of its products, but it tempts it with new types and tastes. A classic peanut bar - the first and long time the only kind of this sweetness from the firm "Mars". Snickers with hazelnuts weighing 81 grams (2 mini-bars of 41 grams) appeared relatively recently. It, naturally, costs more expensively, after all raw materials the manufacturer does not regret. The added word "hard" means the increased content of this component of the filling. All of the above concerns the bar with almonds. And there is "Snickers" with sunflower seeds. What will happen next is unknown, but it will not reach the cashews: the products are not positioned as elite. The general policy of the company is maximum accessibility and democracy.

And crowns the nuts filling the Snickers, chocolate.

What else is inside

As is customary, the composition of the food product is divided into three main categories. So, the protein in 100 grams of bar contains 7.5 grams, carbohydrates 55 grams, and fats 26 grams. Together they make up almost a quarter of the daily intake of the corresponding components of the average human diet. In other words, the calorific value of the "Snickers" is such that if you eat its gram of 400, then you will not die from hunger.

As for common and understandable names of ingredients, they, in turn, are divided into two main parts:

1. The glaze, which is covered with "Snickers" (chocolate), is made of cocoa butter, cocoa powder, whole milk, skimmed dry and powder, milk fat, lactose and vanillin.

2. The filling consists of one of the mentioned variants of the nut, dry egg white, glucose syrup, sugar and palm oil.

More detailed information is indicated on the packaging of any bar.

Some interesting information about the "Snickers" in Russia

Since 1996, the Russian "Snickers", made in Stupino, is eaten by all of Europe, sometimes even unaware of it.

The word "Snickers" is translated into Russian as "neigh", or "laughter".

Each bar is covered from above with a special "pattern" made of chocolate, which is one of the original types of protection against forgery.

The Moscow (Stupino) office of Mars manages the sales of all the various products, including the Snickers, in twelve post-Soviet countries and Mongolia.

In 2012, another "bar" factory was opened, this time in the Ulyanovsk region.

Mars is one of the largest foreign investors in the Russian economy.