Buccriler is what? How to make a bucctreler?

Modern man has long been accustomed to such phenomena as promo-actions, festivals, exhibitions, teasers and trailers. Announcement on this or that film, transfer or event became an integral part of the program, which in one form or another is presented to the viewer.

Stunning visual effects, great musical accompaniment and the most vivid, memorable and intriguing shots are the essential components of any trailer.

What is this for?

The initial and main task of this kind of compilation can be safely called the attraction of the audience. The shooting of any film, cartoon or program always requires a certain budget, which often turns out to be quite an impressive amount. It is only natural that material costs should be compensated, and for this an influx of spectators during the rental is necessary. It was to attract the audience to the product and were invented trailers, which each of us saw, being in the cinema, before the start of the session.

How it works

We already spoke about the orientation to the impression, but something should be clarified. In terms of genre characteristics, these videos are closest to the advertising we have known since childhood, which we have daily "happiness" to watch on TV.

In a sense, a trailer is a promo video that attracts viewers, encourages a person to purchase a ticket for a regular session or purchase a license disk with a finished product. Its task is to get the attention of the audience, to interest, to demonstrate the main advantages of a film or other product of the film industry.

Special kind

If the modern viewer has long been accustomed to the trailers of films or games, then the process described in this article has just begun. Borrowing the basic model, the specifics of the filing, the author pursues broader goals - not only advertising the product, but also popularizing it as a whole, which will be discussed a little later.

Buktrailer is, it can be said, a new step towards information transfer. It is quite obvious that the subject of the image in such video compilations will be special, namely literature, not cinematography. On the one hand, the very system of such products for us is clear and unambiguous, on the other hand, the booktrucker is something new, special due to a number of factors.

Features

As mentioned earlier, the creation of this kind of commercials is aimed at advertising a literary work, which, in principle, is quite foreign to the language of cinema, visual art in general. This is the main, most important difference between video presentations of this kind.

If in the case of films it is a question of compiling the brightest moments of an already finished work of art, then the bucctreler is always the need to create such frames from scratch. In fact, this is the transformation of a word into a picture, the transition from one type of art to another, their interaction, the dialogue between them.

Latitude of destination

It can not be considered a secret that today's humanity is difficult to find time and desire to study literature. Constant haste, cares and the presence of a rich cinematograph make a huge percentage of the world's population prefer simpler options for getting impressions of ordinary reading. The booktrailer is also a kind of way to popularize the love of the book and the word. Calling the reader's interest, he is called upon to provoke postponing vital affairs and get acquainted with the text, and the more a person reads, as is known, the richer his vocabulary and the inner world become.

Novelty

Bookritters from books opened to modern society relatively recently. 10 years ago such an idea did not come to anyone's mind, but now promotional videos for masterpieces of literature have become quite common and multifaceted.

Perhaps the idea of creating such a genre of visual art appeared thanks to numerous screen versions of cult works. Attention, which they attract, contribute to increasing interest in the book itself. Take, for example, the last adaptation of FS Fitzgerald's "The Great Gatsby" - thanks to her book sales have increased dozens of times.

Naturally, booktrikers on books as a way of agitation for reading were taken into account by marketers, advertisers and the authors themselves, and became an independent genre of video art.

Simplicity is the sister of talent

One of the main features of such clips is the simplicity of their implementation. Of course, in this case, we do not mean professional clips, which are sponsored by the sponsors of thousands, if not millions.

The thing is that the release of such a movie is entirely within the power of anyone thinking about how to create a bucctreler.

Necessary components

First of all, like any other business, the release of promotional videos to the literature requires a desire. According to the philosophy of Fichte, a person can do exactly what he should, so creating a bucctrailer will be easy for someone who really will set such a goal. It is worth making the first few steps in the right direction, as the fact of simplicity of execution will become obvious.

Secondly, how to make a bookreler on a book without the material itself? A quality product requires not only a high-quality base, but also a special attitude to it. The work by which the movie is shot, should interest the director, inspire him, serve as a powerful tool for ideas.

Finally, the technical component: actors, scenery and equipment. The equipment does not have to be first-class, and the performers of the roles are the Oscars. If you have the inner need, desire and enthusiasm, a good video can be shot on the mobile phone camera.

Roller Structure

Now let's talk about the features of the final product. First of all, it is necessary to develop the correct scenario of the booktrucker. By and large, from the movie commercial, this product is not very different, so the principle of selecting scenes is about the same.

Since the main task is to interest the reader and literally bring him to the store for an imaginary hand, the choice of the storyline is quite obvious. The brightest, most memorable and impressive moments - that's what is needed for these purposes. Naturally, the plot of the book to disclose the viewer is not worth it - because he will not buy the publication, if he knows what will end the story. Beautiful understatement is our goal.

Finally, the armament must necessarily take citations from the text and a good musical accompaniment. And remember: the more harmonious it will be to combine with each other, the more qualitative will be the final product.

Shooting and editing

Now let's talk about the equipment, scenery and the process of directly creating a movie. As mentioned earlier, the use of expensive equipment is absolutely not necessary. An incredibly impressive thing can be created with the help of the weakest camera and the recorder built into the player.

You ask: "How to make a booktrucker, if the use of non-professional equipment seriously hits the quality?" It's very simple: you need to make the problem your advantage. In this matter it is important to remember that a bad picture with a claim to a highly artistic, high-quality material will look ridiculous, cheap and vulgar. But it is worth turning to stylization - and the booktrucker will acquire originality and memorability. A characteristic example in this respect can be called the giving of a kind of amateur cinema, home shooting or even video recording from surveillance cameras, as was done in the film "Paranormal phenomenon."

Such a concept, as a special program for the booktrucker, does not exist at all . You can mount these recordings both in standard Windows Movie Maker and in expensive programs that give you a huge number of possibilities, from framing to changing color, picture quality and sound.

In general, in order to create a quality buktrireler, it is not necessary to be a cult director or clipmaker. It's enough just to want to do it, set a goal and confidently go to it.