"Yappi" is a subculture of successful people

"Yappy" is a subculture of young people who achieved high results in their work at a young age, and are the business elite of modern society.

History of occurrence

Now young people do not strive for freedom from society, disorderly life and the absence of rules. The new ideology of the younger generation is a financial success, reaching the peak of a career in his youth. "Yuppie" is a subculture, in English - "yuppie". It stands for young urban professional - a young urban professional.

The youth subculture "Yappy" originated in the early 80s of the last century in the United States. In Russia and the countries of the post-Soviet space, it reached its apogee by the end of the 90s - the beginning of 2000. Back then, in the 1980s, all the leading US publications were full of notes about the emerging youth movement. Their ideology was cardinally contrary to the ideology of their predecessors - the hippies.

This subculture marked a sharp change in the life of the country both in the United States in the far 80's and in the post-Soviet space in the 2000s. "Yuppie" is a subculture, which, most likely, arises under the influence of events that unfold the life of young people by 180 degrees. Thus, with the example of Russia and the CIS countries, it can be said with certainty that the origin of this movement was the transition from the old Soviet foundations and the banditry of the 1990s to a new life in which young people, disaccustomed to workers and engineers, did not find a place in their specialty .

The sharp rise of the market economy demanded the presence of sellers and managers, but neither graduates nor the society were ready for this turn. There are young rebels who do not want to occupy a niche of unemployment and poverty. They learn, learn new life and new requirements.

"Yappy" is a subculture, the history of which today is 35 years old. Now, after 15-25 years, we see these people in high-ranking positions of large companies or as owners of their own business.

Attributes

"Yappi" is a subculture, which is distinguished by its attributes from any other direction. Achieved all in this life, self-respecting "yuppie" wears a strict suit-three of expensive fabrics. For him, clothing is a confirmation of the status in life and his "face" for partners. The notion of "the most expensive" surrounds it everywhere. The best smartphone, modern innovations of IT-technologies.

Required the presence of an expensive, fast car, a representative of the elite class. Even if the yuppie himself does not drive, he has a hired driver. They live in prestigious areas in elite apartments and mansions. The presence of maintenance personnel is mandatory. Often they do not acquire a family, because work and the pursuit of success always stand in the first place.

Ideas and ideology of "yuppie"

Few "yuppies" recognize and respect the institution of the family. The presence of both pre-marital and sexual relations in marriage is not taboo for them and, as a rule, is not classified information. Such people consider polygamy in a relationship something of the same status as expensive cars. The personality of "yuppie" is characterized by extreme narcissism, which makes it rare among those who have one marriage and a monogamous relationship.

External manifestations of the behavior of "yuppie" are cynicism, pragmatism and contempt for individuals who have not achieved heights in life. They occupy an apolitical position.

It is not accepted in such circles to discuss failures, health problems are a manifestation of weakness. The only thing that "yuppie" can complain about is lack of time. They do not boast of their victories and do not complain of failure. So it is not accepted. There is no concept of "deserved", there is only one reason for respect for others - it "earned" itself. And the main motto is "who first got up, that and the sneakers".

In the communities of "yuppie" under taboos there are such external manifestations as envy and hatred. They are tightly polite and friendly. More often the manifestation of aggression consists in indicating to the interlocutor the low "status" of their accessories - electronics, costume, car, housing, woman.

As a rule, "yuppies" do not create a circle of close friends. Their surroundings are useful acquaintances and attendants. Representatives of this movement rarely have a range of interests different from their work. Firstly, it's a waste of time. Secondly, the main passion for their life is work.

The lost cult of "yuppie"

"Yuppie" is a subculture, the photo of which confirms that today it has lost its romantic existence. The whole epoch of "material" attitude to life has come to an end. Today, professionals win, who are no longer obsessed with work. Their new priorities are the interweaving of professionalism and the availability of free time for the improvement of personal life, pursuing your favorite hobbies.

Today's young and successful person does not put a cross on the small joys of life and does not plunge headlong into the abyss of work. Now the priority task is to reach the top of the career in order to be able to build working time at will, leaving room for the realization of their ideas and plans outside the profession.

Now they have political views and beliefs, actively participate in the political life of the state.

The image of "yuppie" in literature and cinema

The image of "yuppie" is one of the most favorite by writers and directors. Examples of bright personality can serve as such characters as:

• Patrick Bateman in the novel "American Psycho".
• The main character of the novel is "99 francs".
• Bad Fox from the movie "Wall Street".
• Jack Campbell in the movie "Family."

Followers of "yuppie"

"Yappy" is a subculture, whose representatives saw the goal and for the sake of its achievement could turn mountains and cross over anything, even through their personal desires and needs. But over time, it is understood that work can not bring satisfaction without the personal realization of the individual.

And today there are followers of this movement, but the range of their interests has significantly expanded. They achieve success not only in the profession, but also in the organization of the family, the realization of their desires, not related to the profession. Career and money - this is now not the ultimate goal, but only a path to the possibility of self-realization and gaining prosperity.