What are the requirements for the texts for the site

If you have a website and you are interested in promoting it, for sure, you will have the question: "What texts should it be filled with?" On the Internet on this subject there is a lot of information that is worth studying if you are going to write the texts for the site. If you are ready to order them to professionals, you will also not need to know the basic requirements for the texts in order to evaluate the work done.

So, what are the requirements of the texts for the site that you are going to fill in the pages of your resource?

First, they must be unique. What does it mean? Briefly, your text, missed through the plagiarism test program, must have a uniqueness of at least 95%. And this means that such a way of filling the site with a copy-paste or simply copying someone else's content, which is so popular with many, will not work for you. And why, in fact, you can not copy someone else's text? Well, firstly, it's not entirely ethical, stealing smells. Secondly, this is not appreciated either by readers or by search robots who are very good at determining the uniqueness of texts. If it turns out to be low, the result of the delivery of your site on search terms will also be low.

In addition to uniqueness, the texts for the site must be distinguished by their literacy and style of presentation, ie. They should be written interestingly and without errors. I do not think it's necessary to explain this point.

The next requirement for texts is their optimization for search queries. With this is to understand. The ultimate goal of creating a website is to attract as many visitors as possible to it - your readers or customers. In order to achieve this, you need to bring your site to the top positions, i.e. On the first page of the search engines - Yandex and Google. To begin with, you need to decide on those search queries for which you are going to advance. Then write the texts for these requests, placing them on the promoted pages. The texts should be optimized for search queries, i.e. Must contain them in the right amount and in the right places. In this case, the text should not lose its naturalness and should not look like a re-optimized set of keywords. All these requirements can be considered by a specialist - seo-copywriter. On how well these texts will be written, the success of website promotion largely depends. In some cases, when the search query has low statistics, correctly optimized text is enough to display the page in the TOP-10.

There is one more point worth stopping at. If your site is intended for the sale of goods or services, the texts for the site should be written in a way that makes these products and services attractive. This means that the texts for the site should be written by a copywriter who can create promotional texts that will select you from a number of your competitors. Now that you have found out what requirements the texts for your site should answer, you have to decide: how to create them - yourself or order articles to a professional seo-copywriter. Experience shows that saving on texts does not justify itself and can lead to additional expenses.