Top of the "Yandex". Promotion of the site in the top "Yandex"

Many of us use search engines every day. When we do not know how long the local polyclinic works, how to do homework, who can order a wedding, and many other things - we turn to the search mechanism. To date, only two of them (the most famous) are Google and Yandex. Of course, there are other systems like Bing, Yahoo and so on - we do not take them into account, as they are used by far fewer people living in our country. Despite the fact that users have a lot of search engines, which means the concept of the top "Yandex", knows not so many people. Therefore, this article is devoted to search engine optimization and optimization of sites for promotion in search engines.

What is the top?

So, let's start from the very beginning - what does the term "top" mean, and why is it so often mentioned by optimizers and webmasters? When we use the search engine, we can see this trend: all sites in the output of the results are sorted in the form of a list. This means that some resource takes first place, and some - the tenth. Of course, popularity in the first case is much higher due to the fact that no one to go to 2, and even more so - 3 and 4 pages of search, in most cases, will not. In general, even the top 10 sites "Yandex" or Google are most in demand by the first three. Therefore, it is not surprising that among webmasters these positions are considered the most successful and winning.

Why does everyone want to get into the top?

As already noted, most people make transitions exclusively on the first links in the search engine delivery. This means that if your resource is headed by the top 10 "Yandex", then people will go to it many times more than the sites that are below. The more attendance - the more views will receive the resource itself. And this means that the project will be able to earn additional funds on advertisements . In addition, higher traffic to the site allows you to develop it, increase the number of materials located on it, enter new markets. In fact, the main goal of any webmaster launching his resource is to promote in the top 10 "Yandex" or Google with further "strengthening" the positions.

How does the search engine select sites?

There is a logical question - if the place in the first results of issuance is so desirable, and every site wants to occupy it - how do search engines select those who really deserve the premiership? How does the very "Yandex" determine where to place the resource - on the fourth or fifth place?

This is, in fact, the greatest secret, protected by every search engine. Each search service has its own algorithm that determines the position of each site by preliminarily collecting certain parameters. These include the age of the site, the number of keywords on the page and many others (the entire list no one knows). Analyzing these data and comparing them with other pages, the search engine puts the sites in the top "Yandex" according to a certain order, which we can see in the end.

How to get to the first positions of issue?

Since the distribution of seats in the issuance occurs through the above parameters, which each page has, the task of the webmaster wishing to take the first positions is to give his site some indicators. In particular, we are talking about the reference mass, the proper filling of the site, the selection of the domain with age and other actions aimed at "improving" the resource in the eyes of the search robot.

Parameters over which it is worth "working", though not in full, are in various manuals. Develop their experienced webmasters according to their own observations of the sites over which they work. Naviskidku can be called such characteristics that determine the site of the site in the issuance and giving the opportunity to get to the top of "Yandex": age, quality links (thematic and organic, looking natural), quality content, correct site structure, consonance of the domain name, site history and Other.

Promotion to the top of "Yandex" - where to start?

Accordingly, when answering the question about how to place your site in the first positions, you should give a recommendation: work on your resource. Any specific actions can be advised only by a specialist, having previously acquainted with the site to be promoted, and with competitive resources that have already occupied the top of "Yandex" on the topic of interest.

After that, the optimizer can determine the weaknesses and strengths of your site, outline them in more detail in order to get started. It can be, for example, filling a resource, creating a new template for it, increasing the reference mass. And, of course, expect that any of these actions will bring an instant result, not worth it - the first changes, as a rule, will be noticeable only after a few weeks.

Web site promotion and output to the top - individual business

In general, it should be noted that the promotion of the site in the top "Yandex" is a very individual matter. At a minimum, everything depends on the niche in which the promotion will be carried out, and on the site on which the work will be carried out. Let's just say, all the keywords (queries - typing them, the user sees certain sites in the issue) can be divided into high -, medium - and low-competitive, as well as high -, medium - and low-frequency.

Competitiveness is an indicator of how difficult the process of bringing resources to the first positions will be. Frequency is the number of requests, roughly speaking, the number of users that can be obtained by performing high-quality website promotion in the top "Yandex" or Google. You should focus on both parameters, because for each of the categories of keywords in question, different tactics of promotion should be applied. Agree, to promote a site for the sale of specific models of refrigerators is much more difficult than the entertainment portal "about anything", because the competition in these niches is completely different.

Therefore, if you want to take the first positions in the top, we recommend not to experiment, but to turn to the professionals of their business. On various attempts to promote your resource to the first positions you will spend money and time. As practice shows, in this case it is very easy to harm and thus just kill the project in the future. Turning to professional optimizers, you will not only get the result guaranteed by their reputation, but also end up spending less money. And to do something, in fact, in that case nothing will be needed.

Do not relax!

In addition, we should not forget that the "top" of any search engine is extremely dynamic. It is updated after each update, therefore to deduce the resource on the first place and to count on that it will stay there eternally - silly tactics. As soon as you take someone's place in the first positions, competitors will try to get around you, working on their resources. Therefore, getting out in the top and starting to earn on your resource, continue to develop it, invest in it and, thus, strengthen your position.