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The most expensive company in the world - Apple, Google or Microsoft?

Rapid development, profit and volume of assets - today we represent the top most expensive companies in the world.

In a business environment, Forbes magazine is considered an authoritative publication, whose professionals objectively assess and record the ups and downs of famous businessmen and world corporations. A variety of agencies are also involved in ranking, for example, BrandZ and Interbrand.

Forbes specialists take into account the following indicators:

  • profit;
  • Capitalization;
  • Proceeds;
  • Volume of assets.

BrandZ represent the rating of the most expensive companies of the world every year on the basis of data from professionals and consumers, comparing more than 23 thousand marks.

Apple

Regardless of the agency that submitted the list, in the first five there are the same corporations. At the top of the rating for two years, keeps Apple. The most expensive company in the world is associated with innovative technologies and magnificent design. His first PC, Apple founders Steve Wozniak and Steve Jobs were created in the 70s. After selling a dozen copies, entrepreneurs managed to obtain financing and officially register a new company.

Until the early 2000s, Apple products were well known in the publishing business, educational and government segments, but not widely received. The situation dramatically changed in 2001, when the market appeared iPod, and six years later the company released the first touchscreen smartphones iPhone. Finally, the success of the creation of a tablet computer. Thanks to stylish and high-tech gadgets, Apple achieved record profits and in 2011 for the first time entered the leaders of the rating of the most expensive brands.

Google

Literally on the heels of the leader follows another American company - Google Inc. The famous search engine was originally a research project of two graduate students at Stanford University. Sergey Brin and Larry Page created PageRank - a technology that determined the relevance of sites.

In 1998, the company was registered, and the main source of revenue was advertising related to the search for keywords. Brin and Page gradually expanded by buying small companies that made popular such well-known services as Google Earth, YouTube, Google Voice, Gmail, Google Chrome and others.

According to some publications, the most expensive company in the world is Google. This was a reality in 2011, until the heyday of the "apple" competitor. Today, Brin and Page are the main pursuers - their system for Android mobile devices is not inferior to iOS, but the cult of Apple is not easy to destroy.

Coca-Cola

It is a mistake to believe that only the high-tech companies are represented in the top five. The Coca-Cola Company - the most expensive company in the world, producing soft drinks takes the third place. Famous soda appeared in 1886. The author of the recipe, John Pemberton, presented the drink as a medicine that helps with nervous system disorders. The main ingredients were coca leaves and tropical cola nuts.

From year to year, the proceeds from the sale and popularity of Coca-Cola increased. The drink had opponents who claimed the harm of fresh coca leaves and cocaine contained in them. The recipe was changed, and a lot of copies appeared in the soda, and the company's management took up litigation. To date, the drink is represented in more than 200 countries - Coca-Cola is one of the most recognizable brands in the world.

Microsoft

On the fourth place of our rating was again the company associated with the world of high technologies. Microsoft, unfortunately, is not the most expensive company in the world - for the last ten years it has been literally two steps away from the victory.

At the headquarters in Redmond (Washington, USA), experts work on software, new items for PCs and the famous Xbox consoles. Microsoft products are translated into 45 languages and sold in 80 countries, and the Windows operating system, thanks to Bill Gates and his team, has become the most widely used software platform in the world.

McDonald's

On the last place of our "modest" rating is the most expensive company in the world in the field of fast food. His first restaurant, Mac and Dick McDonald's, was opened in 1940. After 12 years, the concept of McDonald's service was interested in Ray Crock, who acquired from the brothers the right to open restaurants with the same content and name. The franchise network began to grow rapidly. Over time, Crock bought out all the rights and registered McDonald's System, Inc. The businessman came up with common standards and a special training system.

McDonald's, of course, is the most famous institution of "fast food", but sometimes still inferior to competitors. For example, since 2010, according to the number of restaurants, the company is on the second place after the Subway network. The largest McDonald's in Europe is the Moscow restaurant on Pushkin Square, opened in 1990. It was this institution in 2008 that broke the record inside the network - 2.8 million visitors.

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