The founder of the jewelry chain "585" billionaire Anton Petrov gives 10 tips on how to become successful in business

Petrov Anton Gennadyevich is a Russian businessman from St. Petersburg, he manages the jewelry network "585 / Gold" and several other enterprises. He is only 34 years old, which does not prevent him from entering the list of the 20 most influential businessmen in Russia. The chain of stores Petrova is the largest jewelry retailer in Russia, and his fortune is estimated at about 6 billion rubles.

1. Professional and versatile education

According to the publication bcm Anton Petrov bachelor's degree in international business at the prestigious Spanish university Schiller International University. He became a Master of Laws, having studied at the North-West Academy of Public Administration in the city of St. Petersburg. The knowledge gained in these universities on the organization of business processes has become the base through which Petrov succeeded in achieving success in business.

2. Great success is achieved by those who early begin to deal with the chosen business

Already in his student years, Petrov Anton managed to get into business, he was at the source of the foundation of the company "Baltic Monolith" and since then has not turned off the chosen path.

3. It is important to be multifunctional

For Petroff Anton Gennadyevich, currently business in business is not limited to the jewelry industry. This well-known entrepreneur is a co-founder of the company "Baltic Monolith", leading construction and design activities in St. Petersburg. In addition, he is a member of the board of directors of the network of fitness centers Fit Fashion. This versatile direction of business allows you not to focus on one thing and constantly improve yourself.

4. You have to be a man and not give in to stress.

Petrov believes that an entrepreneur should be a real man in any situation. And this means having strong nerves and the ability to control emotions in favor of developing their business, which is especially important in the jewelry sector.

5. The most valuable asset is customer confidence

Anton Petrov, along with his team for many years working, largely focusing on customer loyalty. The billionaire and his network "585" managed to achieve considerable success on this path, which is confirmed by many awards in the field of consumer loyalty. It is the trust of clients that helps the company survive economic crises and other troubles in the work.

6. You can not put all the eggs in one basket

In the network "585" there are not only retail stores. It includes pawnshops, there is a direction of microcrediting, and also own manufacture of jewels is adjusted. Such a variety of businesses reduces risks, as well as regional diversification: the jewelry company operates both in the capital markets and in the regions.

7. Crises should be prepared

No country is insured against the economic crisis, therefore it is necessary to be ready for it. This means that it is necessary to correct the model of the company's behavior on the market in time to continue to be successful. This is exactly what the "585" network did, which allowed it to stay in the jewelry trade market when other players disappeared from it.

8. You must meet your customers yourself

In the jewelry chain of Anton Petrov, "585", in the first among all Russian players in the jewelry market, began to hold "two for the price of one" and give large-scale discounts. Now this strategy is used by many other networks in the country.

9. Business processes in the first place, commodity stocks - on the second

For many years of work the team of Anton Petrova made a fundamental conclusion: the main thing is to debug business processes, make the team work efficiently and establish strong partnership relations. Only after that one should think about commodity stocks, and only such a strategy will bring profit to the enterprise.

10. Do not be afraid of changes in demand

Jewelry can not be classified as essential goods, respectively, during the crisis, consumer interest in them declined. But Anton Petrov sees in this and his pluses - the opportunity to attract customers of other price categories, seeking to obtain better quality for small but stably offered amounts.