Sports brands - people and companies

It's no secret that it is at this time that sport is gaining immense popularity. If five years ago there was not such a frenzied passion for fitness, snowboarding, yoga, football or power exercises, now every second person wants to spend free time in the gym or on mats. And as everyone knows, demand generates a proposal. Therefore it is not surprising that sports brands have sharply increased the volume of products.

In addition to companies that offer clothing and footwear, organizations that produce demanded equipment and equipment received rapid growth and development. Absolutely all world-famous sports brands can boast of increased unprecedented popularity. These include manufacturers of sports attributes (from socks to sports simulators), and television channels, clubs and teams, as well as famous athletes. Yes, it is the famous tennis players, football players, basketball players and golf players that bring unprecedented profits to companies, advertising their goods.

The most expensive "human" sports brand is the golf player Tiger Woods. It is thanks to his success in the fields that this stick tamer "costs" 38 million green bills. At the same time, only earnings from signed contracts with sponsors are taken into account. The second place is taken by the tennis player from the mountain Switzerland Roger Federer. With his attacks on the yellow ball, he earns only about 10% of his total income. The rest of the sum comes to his account from a huge number of companies enjoying the success of a talented tennis player.

Closes the top three people who are highly paid sports brands, Phil Mickelson. A popular golf player receives huge sums under contracts with various companies, which allows analysts to evaluate it in 26 million American bills.

Such sports brands as Nike, Adidas, Puma and many others earn billions thanks to cooperation with famous sportsmen. However, not only the famous face, flickering in advertising, attracts to the product a huge number of fans. First of all, a person pays attention to such characteristics as quality and comfort. It is these parameters that are fundamental in the selection of goods, which offer sports brands of clothing and footwear.

The whole world is familiar with such an information magazine as Forbes. This particular edition is famous for its passion for counting other people's money and drawing up various ratings. At the end of 2012, this magazine published a list, which included the most expensive sports brands. The leader in this "hit parade" is the world-famous company Nike. The cost of the organization is estimated at almost $ 16 billion. It is famous for the release of quality clothing and footwear not only for professional athletes, but also for fans and sports fans.

The second place in this list is occupied by the television company ESPN. In addition, this sports media empire is very popular not only in the US, but also in other countries of the world, it has also created a huge number of sports applications for mobile phones. It is this corporation that brings to the box of cable channels of America every fourth dollar. The cost of ESPN is 11.5 billion North American dollars.

The third place in the rating "The most expensive sports brands" is taken by Adidas. This company needs no introduction. Things of this particular firm are faked most often. However, this does not prevent Adidas from being popular all over the world and opening sports stores even in the most remote corners of the world. The brand's value is almost 7 billion dollars (without two hundred thousand).